Get 200+ Writing Candidates in 72 Hours

Meet State of Digital Publishing

Meet Andrew Kemp, Managing Editor @ StateOfDigitalPublishing.com.

Three days after signing up for Workello, Andrew received more than 200 writing candidates looking for a job.

Over the course of a couple of hours, Andrew filtered through portfolios, sending tests to candidates that looked qualified.

Within two weeks, Andrew had hired the top 1% of his 200+ candidates.

“The product is fantastic. I’ve never actually used something like [Workello] in the 15 years I’ve been editing. I’ve always done it through a very manual search process, looking for people, head hunting people, filtering through endless emails to actually get to the point where you can reach a stage of extending an offer.

…your process becomes so much more automated, smoother, and more efficient. Never in my life have I managed to filter through 200 applicants in the space of two weeks and actually get to a point where I’m actually ready to hire someone.

That, for me, was a game changer. I would definitely describe it as that.”

Hiring Writers Sucks Used to Suck

Hiring writers used to suck.

It’s the worst part about your job.

The whole process is manual (and chaotic).

It sucks so much, you give up once you get a couple dozen of candidates, and only test a handful.

So what happens is….

You don’t hire the best possible writers you can afford.

You hire the least worst of the few you tested.

Then you spend too much time editing, because their portfolio was way better than what they’re submitting to you, and they inevitably resign or you terminate them.

Here’s the deal.

Just like the #1 lever for faster SEO results is publishing velocity.

The #1 lever for hiring better writers is evaluating and testing more writing candidates.

That’s it.

And Workello helps you evaluate hundreds of candidates, test dozens, and hire the top 1%.

So you can get back to your actual job.

Getting Ready

It takes approximately three minutes to deploy your hiring funnel in Workello, because we’ve pre-optimized it for you.

Sign up for Workello

Confirm your job description, writing test, and candidate email notifications that we’ve pre-written (& pre-optimized) for you

Distribute your job ad across the hiring channels below

1. LinkedIn (free)
2. Reddit (free)
3. Problogger (paid)

Candidates find your job ad and complete their application on Workello

Watch candidates stream into your hiring dashboard

Point and click to invite your candidates to take a short writing test, or a polite rejection email

Candidates receive emails inviting them to take a writing test on Workello

Review submitted tests

Invite them to an interview, or send them an offer

Distribute Your Job Ad

You just deployed your automated hiring funnel in three minutes.

Now it’s time to get candidates.

You can post on all of the resources below in less than 30 minutes total.

Free Resources

LinkedIn

Did you know that you can post free job ads on LinkedIn?

And it takes about 5 minutes?

Learn more here.

Reddit

Reddit is our runner up favorite for free job ads, right next to LinkedIn.

It’s quick, it’s easy, it’s free.

Writing Specific

1. /r/WritersForHire
2. /r/HireAWriter
3. /r/WritingJobBoard

General Hiring

1. /r/ForHire
2. /r/Hiring
3. /r/Freelance_ForHire

Facebook Groups

Posting your job in Facebook groups is NOT necessary to getting 200+ candidates in 72 hours.

It’s also a bit more work because you’ll generally get less candidates from each post, so you have to make more posts.

But it’s invaluable if you’re looking for writers with experience in a specific niche / industry.

And it’s free, so we’re including it.

But remember – it’s not necessary unless you want writers with specific experience and interest.

Here’s how to do it:

1. Navigate to Facebook.com/Groups
2. Type in your keyword
3. Join 10+ relevant communities
4. Wait to be accepted
5. Go back and post your job ad

Pro-tips

• Skip the generic “Hiring Writers’ Facebook Groups – they’re filled with terrible writers.
• Don’t link to your Workello job ad in the post, yet. External links reduce visibility in the newsfeed.
• Return to the post 4 – 24 hours later after it’s had a chance to accumulate reach, and respond to each commenter with a link to your Workello application.
• Check your ‘Other’ inbox on Facebook and reply to anyone who DM’d you with a link to your Workello application.

Paid Resources

ProBlogger costs $80 for a regular job ad, and $160 for a premium job ad.

Go with the premium, you’ll get 3-5x more candidates.

$160 might seem like a lot, but you’re going to spend at least $80 per page of content.

And the #1 decision you’ll make as a content manager is who you hire.

Everything is either easy, hard, or impossible depending on that first decision.

Workello Demo

Check out this 10 minute demo.

If you have questions, book a call.

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