Why Your Business Needs AI Copywriting SaaS

Regardless of whether you want to learn how to produce quality SaaS copy or find a talented copywriter to do it on your behalf, it’s undeniable you need top-notch copy to reliably generate sales.

AI copywriting SaaS solutions are excellent for people who are either new to copywriting and need a bit of help, or those who want to fine-tune their copy to perfection. The best copywriting tools are highly advanced software that provide copywriters with new ideas and angles, speed up production, and enhance already great copy.

That said, even the highest-rated AI copywriting tool is nothing without an experienced copywriter who knows how to leverage its full potential. You shouldn’t view an AI copywriting SaaS tool as a replacement for a copywriter, but rather as an enablement tool that will allow them to write better copy, faster.

Read on to discover what the best AI copywriting software is, why you need a great copywriter at its helm, as well as how Workello can help you recruit top-performing copywriters at any price point.

The Benefits of Choosing the Right AI Copywriting SaaS

AI copywriting tools are an amazing addition to your business—they’re cost-effective, highly efficient, and serve multiple purposes. 

Regardless of the industry in question, these software can help you create compelling copy for:

• Sales and landing pages
• Product descriptions
• Sales emails
• Article summaries
• Google ads
• Meta descriptions
• Post intros and outlines

We’ve compiled a list of the best-performing AI copywriting SaaS that can help your copy reach a greater level of excellence.

Jasper

Widely praised as one of the best AI copywriting tools, Jasper comes equipped with robust features that can be leveraged towards versatile writing needs—Google ads, blog posts, headlines, SEO titles, and much more.

It can produce high-volume content and copy relying on simple commands and requires minimum human guidance. Over 50,000 clients regularly use Jasper, including IBM, Google, and HarperCollins.

Some of its best features include:

• 50+ copy templates
• Boss Mode Surfer SEO integration
• Built-in grammar checker
• 26 supported languages
• Long-form content

Jasper offers clients 2 pricing plans:

1. Starter package—estimated at $49 a month for 35,000 words
2. Boss Mode package—estimated at $99 a month for 100,000 words

Both plans come with chat support options and over 50 templates, as well as a money-back guarantee.

Copy.ai

Copy.ai claims to solve the issue of the writer’s block, by allowing you to write copy and content 10x faster thanks to its AI-generated outlines. All you have to do is provide a direction for the tool and add keywords or your products biggest benefits, and Copy.ai will generate the text for you. Then, all it takes is a bit of polishing and you’re good to go.

The tool enables content writers and copywriters successfully deliver multiple projects on time, while ensuring you never run out of new ideas or creative ways of presenting them to the target audience

Copy.ai was built on the GPT-3 writing model technology, features a Chrome extension, and has an easily navigable interface, making it simple for everyone to use. Clients get access to over 100 free credits just by signing up.

Aside from a free version, it offers 2 pricing plans:

1. Pro—$35 a month
2. Enterprise—custom billing

Bertha.ai

Bertha.ai is the first AI software of its kind—a fully-integrated writing assistant for WordPress. The tool works like a plug-in, and can help you create persuasive website copy, generate compelling product descriptions, come up with ideas for your blog, and even create entire blog posts.

The science behind the system enables it to produce copy based on key data, such as synonyms, keywords, the audience demographic, and others. It’s compatible with all WordPress themes and page builders and capable of generating, among other content, e-commerce product descriptions and sales and landing pages.

Bertha.ai offers a 14-day free trial with a money-back guarantee on 2 pricing plans:

1. Pro plan for $30 a month—suitable for e-store and website owners
2. Pro Unlimited plan for $99 a month—suitable for agencies that manage multiple sites

Rytr

Aside from an advanced GPT-3 AI language model, Rytr is also supported by a proprietary AI built by its team to enable more compelling and human-like results. It offers you convenient workflow management that makes it easy to organize your work documents and share them with multiple team members.

You can generate copy in over 30 languages. Unlike similar copywriting software that’s often plagued with plagiarism concerns, Rytr avoids this problem with a native plagiarism checker that enables you to check for duplicate content.

Comparatively speaking, Rytr is one of the more affordable AI software solutions. You can choose a free plan, as well as opt for one of the two pricing plans:

1. Saver plan for $9 a month—50,000 characters per month
2. Unlimited plan for $29 a month—unlimited characters

Outranking

Outranking is one of the best AI tools on the market when it comes to generating SEO-optimized copy quickly. The system supports SERP analysis and multiple keyword search that make it the optimal copywriting tool and enable you to reach wide audiences.

Its automated workflow makes it easy even for first-time users to fit various use cases by relying on concise instructions. Outranking’s unique features include factual research and built-in SEO scoring solutions.

You can choose among 3 of Outranking’s pricing plans:

1. Mega for $40 a month—10 documents
2. Giga for $82 a month—25 documents
3. Tera for $157 a month—50 documents

All pricing options come with a money-back guarantee.

Writesonic

With options to generate copy for Amazon product descriptions and Facebook Ads, it’s no wonder Writesonic has amassed a large and loyal user base that includes companies such as Wix, Google, Moodle, and Todoist. If you’re a first-time user, you can sign up for free and get free credits to explore the platform and see whether it suits your needs.

Writesonic is easy to navigate, offers copy creation in 25 languages, and even analyzes the readability of your text. It’s suitable for blogs, e-commerce stores, and digital ads.

After a free trial, you can opt for one of the 4 plans it offers:

1. Basic for $15 a month—suitable for personal use
2. Economy for $25 a month—suitable for low usage
3. Professional for $45 a month—suitable for freelancers
4. Startup for $95 a month—suitable for startups and small businesses

Anyword

Anyword has been around since 2012 and has since established itself as one of the leading AI-based copywriting tools. Its data-driven copywriting creation is backed by a predictive performance score that lets you know how likely the copy is to generate conversion.

Anyword’s AI was built with a multichannel approach in mind, allowing you to generate texts suited to a wide range of formats. It’s even equipped with a feature that enables it to adjust the tone of the text to include current jargon, idioms, and slang.

There are 3 pricing plans, on top of a free version:

1. Data-driven basic—starts from $79 a month
2. Data-driven unlimited—starts from $239 a month
3. Enterprise—starts from $999 a month

Why Your Business Needs an Experienced Copywriter

There’s more to SaaS copywriting than leveraging an AI-powered tool. Generating top-of-the-line copy that drives conversions and maximizes profit is a delicate process that takes time and skill. More often than not, you’ll have to reiterate on your copy to find out what works best for your business and maximize conversions.

That said, AI copywriting SaaS can certainly improve and speed up copy production, as it:

• Provides various ideas, angles, and suggestions
• Narrows down the general intent and direction of the text
• Enables a greater volume of production
• Can create full-length texts in mere seconds
• Is equipped with multiple useful features that facilitate the writing process

Regardless, you should think of AI copywriting SaaS tools as copywriting assistants or writer-enablement tools, not copywriters themselves. In short—AI copywriting SaaS cannot generate 100% of the copy needed for your website. You need a skilled copywriter to leverage these tools and fine-tune the copy they produce.

Regardless of whether you need a SaaS Technical Writer or a professional who manages SaaS blog writing, the most skilled and experienced content and copywriters:

• Utilize the tools well and elevate the quality of the suggested copy
• Know how to incorporate user feedback to create more polished pieces
• Add a human touch to the finished product that software can’t replicate

Technology can only take your business so far before it starts making mistakes that cost you money and prospects. Hiring a SaaS writer is the only way to make the most of the benefits copywriting tools offer.

Hire an Affordable and Talented Copywriter With Workello

Hiring a SaaS Copywriter is challenging because the best ones get snatched too quickly, leaving you with low-hanging copywriters whose inexperience can hurt your business.

 It’s essential you evaluate hundreds of candidates quickly to find the one with the desired skills, sufficient experience, and the necessary industry-specific knowledge. Doing so manually is a tedious, time-consuming process that will delay your daily operations. Take a moment to imagine trying to screen hundreds of candidates who apply from different job boards, submit incomplete applications, and flood you with emails.

Luckily, you don’t have to commit to a lengthy recruitment process—you can set up an automated hiring funnel with Workello to find a perfect copywriter for SaaS startups, B2B SaaS copywriting, or any other purpose.

The hiring funnel is fully-automated and preconfigured, enabling you to start the recruitment process in as little as 3 minutes! Using Workello, you can:

• Receive standardized applications with complete candidate information
• View all candidates within a single, unified dashboard regardless of the website they applied from
• Move applicants through the funnel 10X faster
• Test, screen, and reject bad candidates with good portfolios with a single click
• Send skill assessment tests automatically
• Leverage email automation to facilitate candidate correspondence

And, since everything is pre-configured, It only takes 3 minutes to set up your fully automated hiring funnel. 

Sign up for Workello today and evaluate and test 5 candidates for free!