Copywriting for SaaS Startups—The Most Effective Strategy To Jump-Start Your Business

Copywriting for SaaS startups has the same goal as copywriting for established SaaS companies—driving sales and generating revenue for your business. Still, startups have significantly more challenges to contend with.

You are entering a market that’s already saturated both with established brands and other venture capital-backed startups. You’ll have to plan your copywriting strategy so that you can maximize profits while reducing expenses that your company cannot afford at this stage. 

In short, you not only need to create a foolproof strategy but adjust it to the specific needs of a newly-launched SaaS startup. 

To help you achieve this—and ultimately hire a skilled, affordable SaaS copywriter—our article will:

• Show you what to focus on when creating copy as a SaaS startup
• Give you some general SaaS copywriting advice for boosting conversion rates
• Present our five favorite job boards to find and hire a skilled SaaS copywriter

We will also show you how to cut down on hiring costs by setting up a fully automated hiring funnel with Workello!

What To Pay Attention To When Creating Copy for SaaS Startups

As a SaaS startup, you won’t have the luxury of spending thousands of dollars on expensive ads across different digital channels. Copywriting for SaaS startups has to be impactful and highly efficient—it has to drive sales without burning a whole in your budget. 

You need to optimize it to generate high sales volumes quickly as that’s the only way to jump-start your success on the SaaS market. Otherwise, your campaign will begin to stagnate and ultimately flop—especially if your company’s marketing budget is limited.

It is usually difficult for startups to go all out on a large-scale SaaS marketing campaign with all the embellishments that only large corporations can afford. That’s why you need to:

1. Focus only on copy that is cost-effective for your business
2. Hire a SaaS copywriting freelancer at an acceptable price point
3. Make the most out of your homepage instead of investing in a separate landing pages
4. Include customer testimonials that point out specific benefits of your SaaS product

Focus on Cost-Effective Copy 

There are numerous ways to enhance your market presence, promote your product, and generate new user signups—for example, by hiring a SaaS blog writer to create compelling posts that will boost your brand’s reputation. 

You could also employ a SaaS SEO copywriter to optimize your copy for greater search engine visibility. When your startup grows, you can start investing into paid ads and even explore AI copywriting tools.

Still, as a startup, you should only focus on the most crucial types of copy that will generate the highest revenue at the lowest price and in the shortest amount of time. 

In the beginning, you should instead focus on attracting leads via:

1. Engaging website copy—Make sure that the copy on your homepage is polished and error-free. Once a prospective customer visits your website, you need to give them a good reason to buy your product immediately. Don’t emphasize its features—explain how those features can solve a customer’s problems and what benefits your solution offers. Hook them in with something useful that your competitors can’t provide and capitalize on these unique benefits of your SaaS solution
2. Opt-in forms—Create engaging opt-ins to attract leads and offer them good value in return for their name and email address. A demo or a free trial is a great way to draw in prospective clients that you can convert into paying users  in the later stages of your SaaS marketing campaign
3. Promotional emails and newsletters—Almost nobody makes a buying decision the first time they visit a SaaS company’s website. That’s why you need to make sure your solution stays on the top of their mind by frequently popping-up in their inbox. That said, don’t spam prospects with promotional emails every day. To make your email campaigns more effective, include informational pieces that provide additional value to your email subscribers

Hire a Freelancer Instead of a Full-Time SaaS Copywriter

A cost-effective way to kick-start your SaaS marketing campaign is hiring a freelance copywriter. While an in-house employee might be the better solution in the long run, your startup probably won’t need a full-time SaaS copywriter from the get-go. In-house writers are also more expensive—besides their salaries, you will have to cover costly employee benefits.

A SaaS copywriting freelancer, on the other hand, can meet the immediate copywriting needs of your business with the same efficiency. Now more than ever, you have a large, international candidate base to choose from, allowing you to find a top-level copywriter at an agreeable price point.

Use Your Homepage as a Landing Page

Instead of designing multiple landing pages, you should focus your efforts on making a robust homepage that can provide visitors with the same information and value. 

The page should focus on showcasing the main benefits of your product, emphasizing why it is a better alternative to the competitors and what benefits the clients will enjoy after signing up.

Your homepage should also include two poignant calls-to-action:

• The first one should encourage visitors to sign up for a free trial 
• The other should lead to a demo signup so they can experience how your product works at first hand

Add Social Proof to Your Website/Homepage

To show prospective clients that your SaaS product is worth buying, you should include a few customer testimonials on your homepage. 

Testimonials often act as the final push for the prospects to buy your product, especially if they emphasize the benefits that your SaaS product brought to your customers.

A good testimonial can be extra motivating if the client who wrote it is a well-established industry name that vouches for the quality of your product.

3 SaaS Copywriting Tips That Can Boost Conversion Rates

Copywriting for SaaS startups should be a focused endeavor that serves to establish your brand on the market. 

There are some general practices that you could implement regardless of whether you are a startup or an established SaaS developer. To create impactful copy that will drive conversions, a good SaaS copywriter should:

• Know who the SaaS product is marketed to
• Understand the needs and pain points of your target audience
• Find a unique brand voice

Define Your Target Audience

First, it is vital to know precisely what customer groups your product is targeting. If your SaaS is designed to help large multinational businesses, you’ll probably need a specialized B2B SaaS copywriter. In this case, your copy should focus on corporate issues and have a more formal tone.

If the product was created to satisfy the needs of individual customers, you should then get a B2C SaaS copywriter. B2C copy should focus more on addressing the personal needs of individual buyers—the tone should also be more casual.

Identify the Needs of Your Target Audience

To sell your product more efficiently, you need to understand what are the biggest problems your target audience is facing. Then, you need to position your SaaS as the best possible solution to those problems.

Knowing what your audience needs will help you create better copy. You can leverage important insights about their consumer behavior, as well as current trends in the industry, to more efficiently sell your product. You’ll not only boost conversions but drastically increase subscriber retention rates as well.

Let Customers Know What Makes Your SaaS Different

It’s not enough to have a thorough description of all the features of your SaaS. To get people to subscribe, you need to let them know what benefits your SaaS application offers. It’s especially important to highlight unique benefits that your competitors aren’t offering.

Even if your product is unique and valuable, there’s no guarantee that prospective clients will recognize that from the get-go. To attract subscribers, your copy needs to have a consistent tone that adequately conveys a unique brand messaging across all marketing channels.

What your message will contain and how it will be conveyed depends on your audience, as well as the type of product you’re offering. 

Once your startup has sufficiently grown, you could even consider hiring a dedicated Brand Manager to help you build up and maintain a distinctive brand image.

Top 5 Job Boards To Find Qualified Copywriters for Your SaaS Startup

To help you find the right SaaS copywriter for your startup, we’ve compiled some of our favorite job boards in the table below:

Workello Can Help You Grow Your SaaS Startup Much Faster and at a Lower Cost!

Workello is a robust hiring solution designed to help startups and large businesses alike scale their teams with greater efficiency, while reducing unnecessary hiring expenses.

Our platform possesses a variety of fine-tuned features that allow you to find, assess, and hire a skilled SaaS copywriter in record time—reducing the risk they’ll get snatched up by a competitor along the way due to delays.

Workello’s all-in-one dashboard is the ideal hiring solution, as it lets you:

• Receive all applications in a single place, no matter the job board they were sent from
• Move candidates along through each stage of the selection process with a single click
• Filter out unsuitable candidates with our automated written assignments
• Invite successful candidates to schedule an interview via Calendly automatically
• Reduce time-consuming questions to a minimum by giving candidates access to the Candidate Status page

Start your Workello free trial today and set up your fully automated hiring funnel in under 3 minutes! Start accepting candidates today and evaluate and test 5 SaaS copywriters for free.