We Know What It’s Like to Hire Professional Writers—Learn From Our Experience

Before creating Workello, we were ContentDistribution.com—a small but successful content agency. In 2019, we started working on a project that would turn out to be one of the greatest SEO campaigns ever. We grew our client’s organic traffic from 0 to over 1,500,000 website visitors per month in less than two years. 

To accomplish this, we had to consistently publish large volumes of relevant, engaging, SEO-optimized content. This meant we had to scale our team from 1 to 1 to 45+ top-performing writers and editors. 

Hiring writers turned out to be much more difficult than we initially anticipated. When hundreds of applications started streaming in, it quickly became apparent that we would get nowhere without an optimized hiring funnel. 

We had to log each application manually, it was difficult to keep track of where each candidate was in our hiring funnel, and we had no reliable way of identifying unqualified candidates fast enough. Contacting each candidate manually led to many mistakes and wasted too much time. As a result, we regularly missed out on great candidates because we didn’t follow up with them on time (or ever). 

We didn’t find any solution on the market that would help us overcome all of these issues at once, so we decided to build one—Workello! 

In the next 10 minutes, you will learn where to look for commercial real estate copywriters for hire and how to use Workello to hire better copywriters, faster.

Top 10 Websites You Can Use To Hire a Commercial Real Estate Copywriter

Check out these 10 job boards for finding commercial real estate copywriters for hire:

The Difficulty of Hiring Commercial Real Estate Copywriters

No matter where you look for commercial real estate writers for hire, the hard truth is that most candidates will be unqualified. Job boards are flooded with wannabe writers who hardly have adequate knowledge of the language, let alone decent writing skills. 

You will have to evaluate hundreds of candidates to identify a single top-performer. And you have to do it faster than other companies. 

The problem is that you are not the only one looking for skilled writers. The best ones fly off the market so quickly that job boards can’t source new candidates fast enough. 

We tried to increase our chances of finding a great candidate fast by casting a wider net and expanding our search to numerous job boards. This didn’t resolve any of our problems, it only multiplied them:

• There was no way to sort candidates according to their application status
• Portfolios mostly didn’t match writers’ actual writing skills
• No job board had settings adequate for hiring writers

It became apparent that our hiring process was defective. Job boards are what they are—some feature higher caliber writers, some have more useful features, and some are expensive than others. No matter what job boards you’re sourcing applicants from, or how many different places you post the job ad on, without an optimized hiring funnel you’ll struggle to find a decent real estate writer. 

Use Pre-Hire Tests To Overcome the Struggle of Hiring a Skilled Copywriter

Hiring copywriters often turns out a mess. You get hundreds of applications, most of which are from underqualified candidates. You go through their resumes and portfolios, without ever knowing how true their portfolios are to their actual first-draft quality—you are well aware that the submitted samples have likely been heavily edited. Without testing your applicants, you risk hiring someone unqualified based on their solid interview skills—not their copywriting prowess.

To bypass this issue and hire only the top 1% of talent, you need to introduce pre-hire assessments.

When you do so, another issue will occur. How do you manage testing hundreds of candidates at once without losing your bearings? The only way to do it is to get reliable skill assessment software. Workello will automate the assessment process and facilitate your communication with candidates. All you need to do is:

1. Sign up for free and use the pre-configured settings to set up the hiring funnel in under 3 minutes
2. Post job ads on job platforms using the Workello link
3. Assess applications within your dashboard
4. Send tests to candidates to evaluate their skills
5. Reject or invite for interview and hire candidates without ever leaving your dashboard

Test Hundreds of Candidates Hassle-Free With Workello

Workello is high-volume recruiting software that automates your hiring funnel and speeds up the entire process, allowing you to save time and money. Most importantly, you won’t miss out on top candidates.

You can use Workello to test copywriters and SEO copywriters for any industry and niche. If you need a boost in your content team, use Workello to test content writers with ease. It’s an all-in-one platform that will meet all your needs. You only need to create a free account and hire top-quality copywriters in no time.

Hiring Funnel of a Top 1% Hiring Agency

Our hiring system, if you could call it that, wasn’t working. In order to completely revamp it, we had to first understand what the root cause of the issue was.

Here’s what we wrote down:

1. Only top-quality copy has the power to reliably turn visitors into paid customers
2. Only experienced, talented copywriters can consistently create compelling, powerful copy
3. To hire a single top-quality copywriter, we need to evaluate and test dozens of applicants
4. Identifying that one great copywriter requires identifying and removing poor candidates from the funnel as fast as possible
5. Filtering out bad candidates was the problem we had no solution to

Getting people to apply was never an issue. In fact, we received so many applications that we didn’t know what to do with them. Handling all of them manually required too much time and effort. What’s worse, by the time we identified a great copywriter, they had either already got hired or lost interest in our company. 

The solution to this problem had to be a streamlined system with the following features:

• A single platform that collects all applications from all job boards we use
• An automated system that lets us change candidate application status easily
• A unified  dashboard where we can evaluate, test, interview, and hire commercial real estate writers
• An automatically-sent writing test to help us identify bad candidates with impressive portfolios
• Communication automation that eliminates the need to follow up with candidates manually and the possibility of human error

Our first attempt at such a system was a Google Sheets + Google Forms + Zapier mashup that improved our process significantly but didn’t make it perfect. Countless iterations later, we have that perfect system—Workello!

Write a Great Job Description Copy to Attract the Best Commercial Real Estate Copywriters

Your job ad is the first contact candidates will have with your company, and it’s in your best interest to make the best first impression possible. It’s also an opportunity to attract the best candidates and deter unqualified ones from applying.

You can do this by making your job ad as specific as possible. List all the criteria candidates must meet to be considered for the role and responsibilities they would have. While you won’t avoid bad applications, a detailed job description will considerably reduce their number. 

You can also increase your chances of attracting top talent by including all the benefits the chosen candidate will get from working for you. Mention the salary, bonuses, health and pension plans, career advancement and learning opportunities, etc. 

If you are unsure what a good job description for a commercial real estate copywriter should look like, take a look at some of the examples from our extensive database of job description templates. You can find templates for all content team roles. 

All you need to do is choose a template you are interested in, copy it, customize it to suit your company’s needs, and your job ad will be ready for posting in minutes.

• Copywriter
• Junior Copywriter
• Senior Copywriter
• SEO Copywriter
• B2B Copywriter
• Conversion Copywriter
• Social Media Copywriter
• Freelance Copywriter
• Automotive Copywriter
• Fashion Copywriter
• Content Writer
• Freelance Writer

Evaluate All Applications From a Single Dashboard

A Workello-hosted application form ensures that all the applications end up in the same place—your Workello dashboard. All you need to do is embed the form in your job ad, post it on any hiring platform you like, and watch applications streaming in.

This means you won’t have to check each and every job board manually, and you won’t have to worry about good applicants slipping through the gaps because you will have a clear overview of everyone who has applied. 

A uniform application form also means no more wasting time reaching out to candidates who failed to provide crucial information. Candidates can only submit their applications after filling all the required fields. 

Here is an example of an application form.

Watch Candidates Stream In

Not only will all the applications be in your Workello dashboard, but you will also be able to conduct every step of your hiring process without ever leaving the page. 

You can easily move candidates through your hiring funnel with a single click. All you need to do to change their application status is select the appropriate option from a drop-down menu.

The available options are:

1. Application Received
2. Application Rejected
3. Test Candidate
4. Test Complete
5. Reject Candidate
6. Invite for Interview
7. Send Offer

To make your life even easier, we color-coded each status, so you can instantly tell how many applicants you have in each stage of your hiring funnel.

Reject Unqualified Commercial Real Estate Copywriters

You will come across applications from candidates who clearly don’t meet your basic requirements. You can quickly eliminate these candidates from your hiring process without the need to test them first.

All you need to do is select the “Application Rejected” option, and the candidate will receive an automated rejection email. You won’t have to manually inform each candidate that you won’t be considering them for the role. 

Point, Click, Test

Filtering out unqualified candidates will take up the most of your time when trying to hire a commercial real estate copywriter. 

Candidates use their portfolios to promote themselves, so it’s only natural to submit only their best work. Keep in mind that these articles, emails, and landing pages have gone through at least one round of editing and QA, so they’re rarely an accurate representation of someone’s copywriting skills. 

The only way to assess how good copywriting an applicant can produce is to test them. 

Portfolios can only tell you something about a candidate’s experience but not about their true writing capabilities. Thankfully, you don’t have to make the same mistake we made initially when we hired people based on their portfolios alone.

We added a testing feature to Workello, allowing you to see the quality of someone’s copy before extending an offer. If a candidate meets your minimum hiring criteria, change their application status to “Test Candidate,” and they will receive an automated email that:

1. Congratulates them on being selected for the testing phase
2. Provides them with a link to the writing test and instructions

When they click on the link, they’ll open a page similar to the following:

How To Make a Good Test

A good test balances test thoroughness and candidate willingness to complete it perfectly. 

You can’t expect candidates to invest an entire working day to write a dozen promotional emails as a test. Instead, design a shorter test that would allow you to reliably gauge the candidates’:

1. Command of the English language
2. Research skills
3. Formatting skills
4. Knowledge of real estate terminology

The good news is Workello lets you be a bit more thorough. When candidates receive instant updates about their application status and get the impression that you’re a serious, professional company after reading your job ad, they’ll be willing to invest a bit more effort into completing your hiring process.  

Click here to see how easy it is to set up a test in Workello.

Interviewing Candidates

When candidates submit their tests, they won’t be able to access them anymore. Their application status will automatically change to “Test Complete”, and it will signal your editors to review it. 

If the test doesn’t meet your company’s standards, your editors can select the “Reject Candidate” option, which will trigger a polite rejection email thanking the candidate for their time. 

If your managers like how a candidate completed the test, they can select the “Invite for Interview” option. The candidate will receive an email with a Calendly link and instructions to schedule a video meeting at their convenience.

The Candidate Status Page

Workello also provides a Candidate Status page, which is what applicants see on their end. They can track their application status from here, and the “What to expect next” section will give them all the information they need about your hiring process. This option gives candidates all the information they need, so they won’t have to contact you by email. You won’t have to reply to dozens of emails every day, and more importantly, you won’t risk losing a great candidate because you were too late to follow up with them. 

You can see what a Candidate Status page looks like here.

Our Investment Paid Off Big Time

Finding and hiring commercial real estate copywriters seem simple with an automated hiring funnel that streamlines every stage of the hiring process. When we first started hiring, we had nothing even remotely close to Workello.

Getting loads of applications was the only step we had no issues with. Everything else was absolute chaos:

• We had applications on several platforms, so we unintentionally skipped some of them
• Keeping track of all the candidates was a mission impossible
• Candidates contacted us via email and DMs, and we had to respond to them manually—sometimes we replied too late, sometimes not at all
• Eliminating unqualified candidates at an acceptable pace was wishful thinking 

While we “took our time” to evaluate every application, reach out to candidates who supplied incomplete application forms, and respond to all queries, the best candidates slipped through our fingers. 

Our editors were overworked, overwhelmed, and at their wits’ end, and our content production suffered because they couldn’t handle all that was on their proverbial plates. 

We had to change something, so we invested tremendous amounts of time and over $100,000 in creating a system that would enhance our hiring process. 

That investment resulted in Workello, and it paid off big time. The optimized hiring funnel helped us:

1. Hire 45+ writers and editors in 18 months
2. Lower our content costs by 75%
3. Run one of the most successful SEO campaigns ever
4. Allow our editors and content managers to do their job

We spent thousands of dollars and countless hours on developing Workello, but you can get access to it for the price of a single landing page! Start your Workello free trial today and discover a faster, easier, stress-free way to hire writers!