Learn From Our Mistakes To Hire LinkedIn Profile Writers More Efficiently

Before working on Workello, we were an accomplished content agency—Content Distribution.com. Back in 2019, we led one of the most successful SEO campaigns ever and helped to grow our client from 0 to 1,000,000 organic monthly visitors!

To thrive as a company, we needed a top-performing writing team. That meant scaling our agency from 1 to 45 people in under 2 years! It wasn’t an easy task, as hiring even a single qualified writer or editor requires tremendous effort and an efficient hiring funnel. We struggled at first—candidates would submit incomplete applications or send their resumes in Word while others would contact us via email. It was utter chaos, and there was little we could do to fix all these issues at once.

We had to test and evaluate more than 100 applicants to hire a single high-quality writer, which took large chunks out of our working time that we could have used more efficiently. That’s why we decided to take matters into our own hands and devise a more effective hiring system.

After investing $100,000+ and numberless hours into development, we finally succeeded. What we created was a fully automated hiring funnel that allowed us to hire writers and editors with ease.

In the next 15 minutes, we’ll show you how you can adopt our system to hire LinkedIn Profile Writers in record time! We’ll also answer the following key questions:

• How to hire a LinkedIn writing expert?
• What is the average price of hiring LinkedIn Profile Summary Writers?

How Do I Find a LinkedIn Profile Writer?—Try These 15 Job Boards

Here’s our selection of the best 15 websites to hire a LinkedIn Profile Writer:

As this table shows you, how much a LinkedIn Profile Writer hire costs depends mainly on the platform you use—but Workello can help reduce this cost! By optimizing your hiring funnel to perfection, you won’t need to rely on integrated features only expensive job boards provide!

Why It’s a Constant Challenge To Hire LinkedIn Profile Writers Who Can Do Their Job Well

Visit any hiring website, and you’ll immediately see that the market for LinkedIn Profile Writers is oversaturated with sub-par candidates. LinkedIn writing experts get snapped up in an instant, and no job board can source them quickly enough to keep up with the increasing demand for top-quality profile writers.

To hire a LinkedIn Profile Writer who can do their job well, you need to review and evaluate dozens of candidates in a short time span. If you can’t spot top talent fast, another competing company might extend them an offer before you get the chance.

When we began hiring new writers and editors, we posted our job ads on Upwork. Our company soon expanded its hiring network to other job boards, but we always ran aground with the same problems:

1. It was difficult to sort out candidates by their status in our hiring funnel
2. Job boards didn’t have options for targeting LinkedIn Profile Writers
3. Candidates’ portfolios rarely reflected their actual abilities

Once we cast a wider net across multiple job boards, we started receiving dozens of applications daily—that’s when the first issues arose. Regardless of the website we used, the same problems persisted. It was impossible to:

1. Catalog all applications and keep note of ones that seemed promising
2. Efficiently track applicants by their status in our hiring funnel
3. Reach out to qualified candidates in a timely manner
4. Reduce the number of unqualified applicants

Our system was woefully unprepared for the massive influx of candidate applications from various different sources. Our hiring funnel couldn’t handle it, so we decided to go back to the drawing board and revisit our entire hiring process.

With the same enthusiasm we had for content writing, we dedicated all our efforts and spent upwards of $100,000 to create a new, more effective system. In the end, we developed a highly optimized, fully automated hiring funnel known as Workello!

Pre-Hire Assessments Allow You To Hire the Best Writer in Your Niche

You’ll never get an applicant that admits they have no idea how to write content for your niche. While their portfolios may include some industry-related articles, you’ll never know how good they are at it until you see their first draft. Don’t wait to hire them for that to happen—improve your hiring process with pre-employment assessments.

Coming up with a writing test is the easy part. What do you do when hundreds of writing samples start flooding your inbox? You need skill assessment software to keep the process organized and to avoid missing out on a top candidate due to an email you forgot to respond to.

Workello will entirely automate your hiring process and take care of assessment management. You only need to:

1. Create a free account and set up a pre-configured hiring funnel in under 3 minutes
2. Add a Workello link to your job listings (works with all job boards)
3. Wait for applications to start coming your way
4. Send tests to spot bad writers with impressive portfolios fast
5. Reject, interview, and hire the best candidates with a single click

Streamline Your Testing Process and Hire the Top 1% of Writers With Workello

With Workello—high-volume recruiting software—you can automate your entire hiring process and cut costs by 50%. Use our platform to test content writers for whatever writing needs you have, be it technical, SEO, or any other type of writing. You can also assess copywriters and SEO copywriters.

Sign up for free and assess, test, reject, interview, and hire writers from your Workello dashboard effortlessly.

Hiring Funnel of a Top 1% Hiring Agency

We knew it was impossible to create a new hiring system from scratch without knowing what was wrong with our previous one. That’s why we decided to break it down into separate segments—this was our thought process:

1. To grow our client successfully, we have to produce large quantities of top-notch online content
2. Only qualified, top-performing writers can create superb content
3. Finding a skilled writer requires us to review hundreds of applications quickly
4. To hire the best writers, we needed to filter out bad candidates as fast as possible
5. We didn’t have an efficient system for sorting out sub-par candidates

We didn’t have an issue with receiving applications—we would post our job ad and candidates applied. The trouble was dealing with those applications when they came in. 

To sort them out properly, we needed an optimized system that would:

1. Collect all applications in a single place, no matter the website where a candidate found our job ad
2. Let us categorize candidates by their status in our hiring funnel, allowing us to move them through each stage with ease
3. Use a single dashboard for performing evaluations, testing, and ultimately hiring new writers
4. Send automated tests that could allow us to easily spot sub-par applicants
5. Integrate an automated communication system that would eliminate the need for manual messaging and reduce the risk of human error

At first, we used the format Google Sheets + Google Forms + Zapier. It was an improvement over our previous system, but we knew we could do better. That’s why we continued refining our hiring process until we got the perfect system—Workello!

A Good Job Description Will Cut Your Hiring Issues in Half

Regardless of the job board you use to post your job ads, bad candidates will always outnumber qualified ones. You can’t avoid this entirely—your job listings will attract them like flies. Since you can’t get rid of this problem, you can at least thin their numbers by composing a detailed, highly specific job description that will discourage underqualified applicants from applying.

When composing your job description, you should make sure to list all the requirements and responsibilities that the role entails. If an unskilled candidate sees that they don’t match your company’s hiring criteria on any point, they will be less likely to send an application. The fewer submissions you receive from sub-par applicants, the better your chances of getting an application from a top-performing LinkedIn Profile Writer!

Since companies usually hire LinkedIn Profile Writers for one-time freelance jobs, they won’t get any of the benefits a regular salaried employee would enjoy. Instead, you should check the current market value of the job to ensure your rate of pay is slightly higher. Even if the difference is marginal, top-skilled freelancers will be more inclined to work for a better-paying company!

If you’re looking to supplement your writing team further, our expansive knowledge base provides you with a vast selection of pre-configured job description templates for complementary roles:

• Writer
• Content Writer
• Technical Writer
• Copywriter
• Research Writer
• Lifestyle Writer
• Freelance Writer
• Catalog Writer
• Instructional Writer
• Senior Writer
• Staff Writer
• Business Writer
• Blog Writer
• SEO Writer
• Senior Copywriter

Distribute Your Job Ad Across the Internet

When we began hiring new people for our company, we didn’t have a dedicated Recruitment Coordinator. Instead, our editors and managers had to post job ads and compose tests on the dot. The effort they put into this wasn’t overexerting, but the task took them time that they could have spent more productively.
To hire LinkedIn Profile Writers more efficiently, you could delegate the responsibility of hiring candidates to a specialized role. Bear in mind that you’ll still have to document your entire process and educate your recruiter if you want them to excel at their job.

Since there was no viable way to skip this, we had to catalog every aspect of our hiring process—so now you won’t have to!

Log in to Workello for free, and you’ll have easy access to all our hiring documentation. Use it to delegate the recruiting role to someone else!

A Single Dashboard Can Make All the Difference

When using Workello, you can post your job ads on as many websites as you please! Once a candidate opens your job ad and submits their resume, our Workello-hosted application form will immediately forward their submission to your dashboard.

All submittals will arrive in the same format since every job ad includes a link to the same Workello application form. You also won’t need to worry about unfinished applications or manually contact candidates for additional details about their portfolio.

Here is an example of our application form.

Watch Candidates Stream In

Workello’s dashboard will be the place from which you’ll track your candidates’ status during each stage of the hiring funnel. It has all the automated features you’ll need—from reviewing resumes, evaluating and testing candidates, to setting up interviews, and finally hiring the most successful applicants! To change a candidate’s status in the hiring funnel, you only need to pick the appropriate option in the drop-down menu:

1. Application Received
2. Application Rejected
3. Test Candidate
4. Test Complete
5. Reject Candidate
6. Interview Candidate
7. Send Offer

The statuses differ by color, so you’ll have a clear overview of how many applicants you have in each stage of the hiring funnel.

Reject Unqualified LinkedIn Profile Writers

Once a candidate has sent their portfolio, it will appear in your Workello dashboard—from there on, your managers and editors can evaluate it to see if it matches your company’s hiring standards.

If it doesn’t reflect the qualities you’re looking for, they can update the applicant’s status to Application Rejection. Workello will immediately notify the rejected candidate that they are no longer being considered for the position.

This automated messaging system prevents the need for any unnecessary correspondence with rejected applicants, and your recruiters won’t have to waste time manually notifying each candidate!

Point, Click, Test

Resumes are an important starting point for assessing candidates, but they rarely depict their actual abilities. They are often embellished and heavily edited prior to their submission, and any portfolio can look good after a couple of revisions. Only a candidate’s first draft  can provide you with information about their raw writing skill.

When we first began hiring for our company, we made an enormous mistake—we didn’t test our candidates! We hired them with only their portfolios to go on, and it cost us a lot of money. We received unusable content that our editors had to rewrite from scratch, which only increased their substantial workload.

That’s when we concluded it was high time to implement a testing system. With Workello, testing candidates has never been easier—you only need to update their status to Test Candidate, and our automated system will send them a message that:

1. Congratulates them on making it to the next stage of the hiring funnel
2. Provides the candidate with a link to the test along with any writing guidelines and instructions

When they go to the link, they will see a test that resembles the one below:

How To Make a Good Test

It is quite reasonable to ask your candidates to complete a written test before extending them an offer. After all, a highly-skilled applicant has nothing to fear and would be delighted to show you an example of their writing. To accurately assess a LinkedIn Profile Writer’s abilities, it is imperative that you test them for:

• Language expertise
• Profile-building abilities for a quick and efficient turnaround
• Formatting skills

You should be careful not to overdo it with your test—it’s good to be assiduous when composing it, but don’t make it 2500+ words long. No matter their experience, a candidate will be put off if they have to complete an exerting assignment for a job they’re not certain to get.

Don’t worry—due to the transparency of Workello’s automated hiring funnel, you are allowed to go in-depth with your tests. Applicants will be more willing to complete a detailed assignment since they know they’re dealing with a professional company that can provide clear instructions in an efficient and timely manner!

If you need some inspiration, feel free to use our test as a starting grid!

Interviewing Candidates

When a candidate submits their finished test, their status will be changed to Test Complete. Your editors and content managers can then evaluate their performance—if they like it, they can update the applicant’s status to Interview Candidate. If the test has too many spelling mistakes, or if the candidate didn’t follow the writing instructions, you can reject them by changing their status to Reject Candidate. This will trigger an automated email politely informing them that they are no longer in the hiring funnel.

If a candidate has demonstrated their writing competency in the test, the Interview Candidate option will send them an email with a Calendly link, so they can schedule a Zoom meeting. 

The Candidate Status Page

Workello makes the hiring process less painful for your candidates as well—with the Candidate Status page at their disposal, they won’t need to clog your company’s email boxes with tons of questions!

When your applicants enter their Candidate Status page, they’ll be able to easily find answers to all their inquiries, eliminating the need for manually contacting your HR team. They can also find information about the next stage of the hiring process, as well as other pertinent details about their current status in our hiring funnel.

The Candidate Status page provides an added degree of openness and professionalism that skilled candidates highly value. With it, you don’t need to worry about missing out on a top-notch applicant just because you didn’t manage to answer their email on time.

The page looks somewhat like this.

Our Investment Paid Off Big Time

It isn’t easy to hire LinkedIn Profile Writers—as with any writing niche, it can be tough to find an outstanding candidate, especially when you don’t have an efficient hiring system. It was difficult for us when we started out, and we didn’t have anything like Workello!

It was impossible to keep tabs on all candidates who applied for the job, and myriads of applications were flooding us daily from various hiring platforms. We couldn’t manage to keep track of all applicants, and we lost many exceptional writers for one simple reason—our hiring funnel wasn’t automated!

Our editors had to review resumes and test candidates instead of editing articles, so our content production started declining. It was all one big mess, and there was nothing we could do that would solve all our problems at once—but you do!

Workello is the end product we got after investing hundreds of hours and spending more than $100,000+ on research, development, and constant refinement of our hiring process!

This highly optimized and fully automated system allowed us to:

1. Lower the cost of producing content by 75%
2. Grow our writing team from 1 to 45 people in just 18 months
3. Lead one of the most ambitious SEO campaigns ever launched
4. Let our editors focus on their primary responsibilities instead of posting ads and composing tests

Sign up for Workello for free right now! It takes less than 3 minutes to get started and begin hiring candidates!