Expert Tips To Hire a SaaS Copywriter Who Is a Perfect Fit for Your Business

After dedicating numerous hours to developing your product, launching a new SaaS can be an exhilarating moment for your entire company. But the launch is just half the battle. The second half is equally as difficult—figuring out how to successfully market your product, attract customers, acquire subscriptions, and turn a profit.

Gaining a firm foothold in the SaaS market requires you to have a well-thought-out plan backed up by compelling copy that will skyrocket your conversion rates. To do that, you need a skilled professional who understands your audience’s pain points, and knows how to present the benefits your SaaS provides in a convincing manner. In short, you have to hire a skilled SaaS copywriter.

Presenting your SaaS application in a compelling way can make all the difference between high-volume sales and a complete marketing flop. This is why you shouldn’t make your decision lightly when choosing which candidate to hire.

This article will help you make a better, more informed hiring decision by:

• Explaining why it’s important to have an overarching copywriting strategy
• Giving you 4 essential tips to hire a SaaS copywriter who can match your business needs
• Showing you a comparison of 5 major job boards when you can find qualified, top-performing candidates

We’ll also show you how to speed up time-to-hire and cut hiring costs IN HALF by setting up an automated hiring funnel with Workello.

Why It’s Crucial To Define Your Overall Copywriting Strategy

Before you embark on your search for the ideal SaaS copywriter, and start posting job ads across a myriad of hiring platforms, you need to formulate a sound SaaS copywriting strategy. 

Creating engaging copy and selling your product is difficult without a solid framework to rely on. To select the optimal candidate who’ll write killer sales copy for your product, it’s necessary to:

1. Determine the type of copywriting services your company requires
2. Understand the wants, needs, problems, and pain points of your target audience 
3. Create brand guidelines and maintain a consistent brand voice

Determine the Scope of Your Copywriting Needs

Before you can hire a SaaS copywriter, you need to establish what type of copy your business needs, and in what quantity. This is crucial, as it will also determine what type of copywriter you’ll hire. For example—someone skilled in writing B2C marketing copy might not have the required knowledge to sell your product to other businesses. For that, you’ll need a B2B SaaS copywriter.

In addition, you should consider what you need the copy for. You can hire a skilled SaaS copywriter to create copy for your:

• Homepage
• Landing pages
• Sales page
• Promotional emails
• Social media accounts
• Pop-ups
• Paid advertising

Knowing exactly what type of copy you need is crucial, as it will help you determine the amount of experience a candidate needs to excel in the role. Though a junior copywriter is usually capable of writing promotional emails and landing page copy, they might not have the required expertise to write an entire sales page. In such circumstances, you’ll need the services of a senior copywriter.

There are also other specialized roles you should consider. If you need to optimize copy for SEO, for example, you’ll need a SaaS SEO copywriter. And if you want someone who’s an expert at writing copy that reliably converts prospects, you’ll want a conversion copywriter.

Identify Your Target Audience

To write effective copy, your SaaS copywriter will need to know all the ins and outs of your product, but must also fully understand who the product is marketed to. This is why, before hiring one, you have to determine your target audience and create an ideal customer profile (ICP).

The ICP should include the defining characteristics of your target audience, their wants, needs, pain points, and the problems they’re facing—which your SaaS is the perfect solution to. 

These insights will be crucial for a SaaS copywriter, as they’ll know exactly what to focus on when writing the copy and how to adapt their copywriting style according to your audience.

Find and Keep a Consistent Brand Voice

For your SaaS copy to be compelling, it needs to carry a consistent brand message that’s in line with the image you want to present to prospective customers. Your brand voice matters as much as the contents of the copy itself, and the tone of your presentation will directly impact the number of customers you’ll get.

This is why it’s necessary to create detailed brand guidelines, and make sure both your copywriters and SaaS content writers follow them. A unique and easily-recognizable brand image will help you establish your company in the SaaS market and will facilitate lead generation and conversion.

If you’re having trouble finding your brand voice, or if you need someone to create brand guidelines for you, consider supplementing your team with one of the following roles:

• Brand Specialist
• Brand Strategist
• Brand Planner
• Brand Guardian

4 Tips To Find and Hire the Perfect SaaS Copywriter 

Finding a top-performing SaaS copywriter with the right experience and skills is not an easy matter. This is because these professionals go off the market quickly, leaving you with scores of underskilled candidates with little to no expertise in the role.

To help you spot and recruit a suitable professional, we give you 4 useful tips to implement:

1. Make your job description as in-depth and specific as possible
2. Test and evaluate dozens of candidates before reaching a decision
3. Don’t choose a candidate based on low rates
4. Set up an automated hiring funnel

Create a Detailed SaaS Copywriter Job Description

To draw the attention of top-performing SaaS copywriters, you need to create a detailed job description that specifies all the requirements and responsibilities of the position in your company. 

While you could use a pre-made template as a starting point, you still need to tailor it to the specific demands of your business. A generic job ad will attract hundreds of subpar candidates, and your recruiters will be quickly overwhelmed by an unending stream of applications.

To discourage unskilled candidates from applying, explicitly state the required prior work experience, level of education, copywriting credentials, and the technical skills necessary to succeed in the role. 

Also, be extremely specific about the industry you operate in. For example, a SaaS copywriter that specializes in writing copy for a billing and accounting SaaS might not know much about product management SaaS.

Test and Assess Dozens of Candidates

Before you start extending job offers, you’ll need a solid base for comparison to ensure you’ve selected the best candidate. This is where testing comes into the picture. 

And to determine if a copywriting candidate meets your hiring criteria, it is imperative that you test them for:

• Linguistic and grammatical expertise
• Knowledge of the SaaS business model
• Industry-specific knowledge
• The ability to leverage an audience’s pain points in their copy

Pay attention to the length of your assignment. While it should be challenging, it shouldn’t be unnecessarily long. After all, no candidate—no matter how skilled—will be willing to invest 8 hours to create a sales page as a test assignment for a job they might not get.

Two 150-word promotional emails or a short, 300-word landing page will be more than enough to assess someone’s copywriting capabilities.

Also, be sure to test as many candidates as possible. Testing 50 candidates is good but testing 100+ is even better. The more applicants you assess, the greater the odds of discovering a talented professional whose skills match the job specifications perfectly.

Base Your Decision on Skill, Not Low Rates

When choosing which SaaS copywriter to hire, it’s ill-advised to make your decision based solely on low rates. 

The cheaper option is almost never the best one, as the candidate you’d hire might be inexperienced, or lack crucial knowledge and abilities to perform well in the role. They could require constant supervision, extensive training, taking away time from other responsibilities while also increasing your turnover rates.

This is why it’s better to keep searching until you find a top-notch SaaS copywriting professional with the proper industry-specific knowledge—even if you end up paying a little extra for your new employee.

Automate Your Hiring Process

Identifying, testing, interviewing, and ultimately hiring a top-notch SaaS copywriter can be a difficult process. It’s even more of an ordeal if you have to perform everything manually.

As soon as the first applications start coming in, it’s easy to get overwhelmed without automated features that will streamline the selection process.

Workello provides you exactly that—a fine-tuned, fully automated hiring funnel. With our robust hiring solutions, you’ll be able to:

• See all applications in a single, unified dashboard regardless of what job board candidates apply on
• Sort candidates and update their application status with a single click
• Distribute automated tests to filter out subpar applicants efficiently
• Automate email correspondence and save a ton of valuable time

Best Places To Find and Hire SaaS Copywriters at Any Price Point

There are hundreds of different job boards where you can post your job ad for a SaaS copywriter. While we were a small, ambitious content agency—Content Distribution.com—we used dozens of these hiring websites to scale our agency to 45+ employees in under 18 months. 

Not all job boards possess the same quality nor quantity of candidates, and our expertise will show you the best ones for finding and recruiting skilled SaaS copywriters. But first—you have to decide whether you need:

1. An in-house copywriter
2. A freelance SaaS copywriter

An in-house SaaS copywriter is someone who you’ll take on full-time, and this position usually entails more responsibilities and a larger time investment. 

Hiring a full-time employee is great if you’re working on an important, time-consuming project, and you want them to stay for the long run. 

A freelancer, on the other hand, is the better choice if you need a specific type of copy for a one-off project.

Top 5 Hiring Platforms

The table below gives you a detailed comparison of some of our favorite job boards to find and hire a SaaS copywriter:

Workello Can Help You Land the Best SaaS Copywriter In Record Time!

Workello is a fully automated hiring system developed to help companies find, assess, and recruit top-notch copywriters and content writers faster, while reducing the hiring costs significantly.

Before Workello, hiring was a tedious, time-consuming process that required our editors and managers to manually post ads, review tests, and conduct interviews. The accumulation of recruitment-related duties took valuable time from other business-critical tasks. Our content production slowed down to a crawl and it felt like we were stuck in a never-ending hiring cycle.

That’s when we decided to pour all the love we had for content into creating a new, more efficient system that would allow us to hire writers with ease. So we sank $100,000+ and countless hours into R&D, and after dozens of iterations we finally had our answer—Workello.

Workello enabled us to:

1. Scale our business to 45+ people in under 2 years
2. Lower the costs of producing content by a staggering 75%!
3. Reduce unnecessary hiring costs by up to 50%
4. Lead one of the most successful SEO campaigns ever
5. Relieve our editors and managers of any added hiring responsibilities, and allow them to focus on their primary duties

Start your Workello free trial and—since everything is pre-configured—set up your fully automated hiring funnel in 3 minutes and start accepting candidates today!