It’s Not Easy To Hire Ad Writers Who Will Suit Your Business Perfectly—Learn From Our Missteps

Back when Workello wasn’t even an idea, we were an upstart content company called Content Distribution.com. In 2019, we lead an ambitious project to grow our client’s online traffic from 0 to 1,500,0000 organic visitors per month. We not only accomplished that goal, but exceeded all our expectations—and went on to lead one of the most successful SEO campaigns of all time!

To accomplish this feat, we had to scale our team of writers and editors lightning fast. Growing a writing team from 1 to 45+ people turned out to be a nightmare because we didn’t have an efficient hiring system in place!

Applications were coming in from a dozen different job boards, in Facebook DMs, and through email, and we just couldn’t track and log them all. Some candidates would even send portfolios in Word, which we had no way of verifying. It was impossible to know where in our hiring funnel each candidate was.

Our hiring process was broken, but we didn’t just want to put a band-aid on it. Instead, we decided to create an entirely new system. That’s how—after hundreds of hours immersed in tireless R&D—we eventually developed Workello!

In the following 10+ minutes, we’ll show you the best 15 job boards to hire Ad Writers, as well as how Workello can help you optimize your hiring funnel and hire the top 1% of ad writers, while cutting hiring costs IN HALF!

Where To Hire Ad Writers—Check Out Our 15 Favorite Job Boards!

Take a look at our selection of the top 15 websites to hire Ad Writers:

Why It’s Such a Struggle To Hire Ad Writers Who Excel at Their Role

Every company needs convincing ads to attract customers—and only the best Ad Writers can devise top-quality ads! Since they are in such high demand, they go off the market in a blink of an eye. What’s left is usually a swarm of underskilled candidates with dubious portfolios.

Regardless of the hiring website you use, you’ll realize several crucial problems instantly:

• No job board can provide you only with top-performing candidates
• The great majority of your candidates will be unsuitable for the position your company is offering
• Top-notch Ad Writers get hired faster than any funnel can source new, equally experienced ones

No matter your approach, you’ll still have to evaluate and test dozens upon dozens of candidates to find a single qualified ad writer who’s a perfect fit for your business.

When we started to hire Ad Writers, we relied solely on Upwork and LinkedIn. Since this gave poor results, we soon expanded to other job boards. Still, all of the old problems persisted:

• No hiring website had specific options for targeting Ad Writers
• Candidates’ portfolios didn’t give accurate insight into their actual writing capabilities
• We couldn’t efficiently track our candidates through each stage of the hiring funnel
• It was next-to-impossible to follow up with every candidate on time
• We couldn’t efficiently filter out unqualified candidates

There was no solution on the market that could help us solve all our problems at once, so we decided to create one.

Dozens of iterations and $100,000+ later, we created our ideal hiring funnel—Workello!

Pre-Hire Assessments Allow You To Hire the Best Writer in Your Niche

You’ll never get an applicant that admits they have no idea how to write content for your niche. While their portfolios may include some industry-related articles, you’ll never know how good they are at it until you see their first draft. Don’t wait to hire them for that to happen—improve your hiring process with pre-employment assessments.

Coming up with a writing test is the easy part. What do you do when hundreds of writing samples start flooding your inbox? You need skill assessment software to keep the process organized and to avoid missing out on a top candidate due to an email you forgot to respond to.

Workello will entirely automate your hiring process and take care of assessment management. You only need to:

1. Create a free account and set up a pre-configured hiring funnel in under 3 minutes
2. Add a Workello link to your job listings (works with all job boards)
3. Wait for applications to start coming your way
4. Send tests to spot bad writers with impressive portfolios fast
5. Reject, interview, and hire the best candidates with a single click

Streamline Your Testing Process and Hire the Top 1% of Writers With Workello

With Workello—high-volume recruiting software—you can automate your entire hiring process and cut costs by 50%. Use our platform to test content writers for whatever writing needs you have, be it technical, SEO, or any other type of writing. You can also assess copywriters and SEO copywriters.

Sign up for free and assess, test, reject, interview, and hire writers from your Workello dashboard effortlessly.

Hiring Funnel of a Top 1% Hiring Agency

To find a solution to our problems, we first had to determine what they were. That’s why we took apart our entire hiring system and analyzed each separate part. Here’s what we concluded: 

1. To attract new customers and potential clients, we needed an effective advertisement program
2. Only top-notch Ad Writers can deliver top-quality ads
3. To hire Ad Writers who are the perfect match for the job, we had to sort out hundreds of applications
4. To spot a top-skilled Ad Writer, we had to filter out the unskilled ones fast
5. Our hiring funnel couldn’t allow us to identify bad writers quickly enough—that was a major problem 

Since we had expanded to numerous job boards, we never had any issues with receiving applications. Instead, the issue was how to manage them once they came in.

The ideal system we wanted would need to have fine-tuned features that would allow us to go through the hiring process from start to finish with as little manual input as possible. Our list of top-priority features is as follows:

1. A single platform that would gather all applications no matter the job board
2. A well-optimized system for tracking candidates and changing their status in our hiring funnel with one click
3. An integrated dashboard with all the options for reviewing, testing, scheduling interviews, and hiring Ad Writers
4. An automated test that would let us spot unqualified writers with ease
5. An automated communication system that would remove the possibility of human error while reducing time spent on manual correspondence

We started out with the formula Google Sheets + Google Forms + Zapier. It was better than our previous model, but we weren’t satisfied just yet.

After countless subsequent iterations—with each next one bringing us closer to our perfect system—we finally got Workello!

To Hire Ad Writers Who Know Their Role, You Need a Clear and Precise Job Description

To attract qualified candidates and dissuade unqualified ones, you need an in-depth job description that explains all the requirements and responsibilities of the role in your organization.

If your job description is ambiguous and unclear, every writer will think they have what it takes to get the job. Most of your candidates won’t—and you should want to discourage as many unqualified writers as possible from applying. 

At the same time, you should list any perks that employment in your company provides. Ambitious, top-quality candidates will be more likely to apply if they know more about your health insurance and PTO policies, as well as bonuses and career advancement possibilities.

If you’re not sure about the specific of the role you’re hiring for, or if you need a good starting point, feel free to swipe one of our pre-made job description templates. Modify our template according to your business needs, and use it to hire Ad Writers that are the perfect fit for your business:

• Copywriter
• Freelance Writer
• Technical Writer
• Content Writer
• Digital Content Writer
• Website Content Writer
• E-Commerce Content Writer
• Business Writer

Effectively Manage Your Hiring Process From a Single Dashboard

Your unique Workello dashboard will serve as the single access point for all applications. No matter the number of job boards you use, every application will automatically appear in your dashboard. All you need to do is include a link to a Workello-hosted application form in your job ad.

Additionally, our Workello-hosted application form will ensure that all applicants submit their portfolios in the same format. This means you’ll no longer get incomplete applications—you also won’t have to contact candidates for left-out pieces of information!

You can see the example application form here.

Watch Candidates Stream In

You will be using the Workello dashboard in overseeing each step your candidates take in the hiring funnel. You can use it to review candidates’ portfolios, send out tests, set up interviews, and ultimately extend a job offer to the most successful Ad Writers—all without ever leaving your Workello account!

To change a candidate’s status in the funnel, you must select the appropriate option in the toggled drop-down menu. As they move through the funnel, your candidates’ status will change to:

1. Application Received
2. Application Rejected
3. Test Candidate
4. Test Complete
5. Reject Candidate
6. Invite for Interview
7. Offer Sent

Each application status is color-coded, so you can instantly see how many candidates you have at each stage of the hiring process.

Reject Unqualified Ad Writers

It is inevitable that many of your candidates will be unqualified for the role. If their portfolio doesn’t merit a second look, you can easily remove them from the funnel by changing their status to Application Rejected. 

When you do this, Workello will automatically send them a rejection email informing them about the unsuccessful outcome. This way, you’ll save time on replying to each rejected applicant separately—and you won’t receive emails from candidates wondering about their current status!

Point, Click, Test

Even if your recruiters are pleased with a candidate’s portfolio, this doesn’t mean you should hire them without a second thought. Though a portfolio may give you a glimpse into their prior work experience, it isn’t enough to give you the full picture of a writer’s ad writing prowess.

Many of these portfolios are carefully molded to appeal to the company they are applying with. As such, they are heavily edited and unreliable.

To see what a candidate’s skills are really like, you will need to test them.

When we started hiring, we didn’t take this into consideration. Without stopping to test them, we hired our writers based on their portfolios instead. This was a bad move, and we wasted thousands of dollars on poor content that our editors had to edit extensively or even rewrite from scratch. 

This would all change with Workello—to send out a test, all you need to do is update a candidate’s status to Test Candidate. Workello then forwards them a message that:

1. Informs them your recruiters were pleased with their portfolio
2. Sends them a link with the written test 

Once they click on the link, a page similar to this one will appear:

How To Make a Good Test

What makes a well-written test? Thoroughness and some degree of complexity are necessary, but what’s most important is clarity. You should provide your candidates with clear instructions while making sure you can easily assess the 3 main abilities every competent Ad Writer ought to have:

1. Their language proficiency
2. Creativity
3. The ability to convey the advantages of your products and services through their ads

When composing your test, be careful not to overdo it. It’s OK to be thorough, but you can’t expect a candidate to set aside an entire day to write half a dozen ads as a test for a job they might not even get. 

With Workello—you can devise a more intricate test. This wouldn’t fly in most circumstances, but our hiring process is so fluid and open that most writers will be willing to complete even a longer assignment. More than that—they will recognize you as a dependable company!

Click here to see how easy it is to set up a test in Workello in under 5 minutes!

Interviewing Candidates

Once a candidate has selected the Submit Test option, their test will arrive in your dashboard and they will no longer have access to it. After this, your editors and content managers can open the test and review their performance. 

When they have evaluated the completed test, they can update a candidates’ status to:

1. Reject Candidate—Triggers an automatic message that politely notifies the candidate that they are no longer being considered for the role
2. Invite for Interview—Sends them an automated email that congratulates them on passing the test and provides them with a Calendly link to schedule an interview

The Candidate Status Page

Workello also has a handy page that provides crucial information about the hiring process to your candidates—the Candidate Status page! When they visit this page, they find all the information they need about the status of their application, which eliminates the need to send emails to your recruiters.

The Candidate Status page further incorporates a What to expect next section, where your candidates can find details about each step of the selection process.

Since candidates can instantly open the Candidate Selection page whenever they’re uncertain about their application status, your recruiters will no longer need to waste time on unnecessary correspondence via email.

Check out what the Candidate Status page looks like here.

Our Investment Paid Off Big Time

It’s not a big deal to hire Ad Writers of sufficient skill when you’ve got Workello’s fully automated hiring funnel at your disposal. We didn’t have anything like that when we began our hiring spree, and we struggled every step of the way.

We would receive applications from multiple job boards at once, and we didn’t have the means to track each application. Because of this, we lost a good number of top-quality Ad Writers. They either lost interest or another company extended them an offer before we could connect with them.

Our editors sank more and more of their time into reviewing portfolios and creating tests than actually editing articles. This took a toll on our content production—which we pride ourselves on!

Such a sad state of affairs couldn’t continue, so we decided to do something about it. We rolled up our sleeves and started planning a solution.

We couldn’t solve all the intricate problems we faced at once—but with Workello, you can!

Workello helped us in multiple ways, such as:

1. Scaling our company from 1 to 45+ employees in less than 2 years
2. Lowering the cost of content production by up to 75%
3. Leading one of the most ambitious SEO projects ever launched
4. Allowing our editors and content managers to dedicate themselves to their main tasks—editing and managing content

It took us months of unyielding commitment and more than $100,000 to design Workello. Now, you can enjoy all the perks of our fully automated hiring system for the price of a single content page!

Try out Workello for free today! Create an account and—since all the features are already pre-configured—you can start hiring Ad Writers in less than 5 minutes!