Learn From Our Mistakes and Hire an Inexpensive Online Summit Copywriter Faster

Before we developed Workello, we were a content agency known as Content Distribution. We ran one of the most successful SEO campaigns the Internet has seen, growing our client’s organic website traffic from 0 to 1,500,000 organic monthly visitors in only 24 months!

This outstanding achievement could only be possible with a team of highly talented writers and editors. That meant we had to scale our agency from 1 to 45 writers and editors in record time! Hiring a single top-performing writer takes a lot of time and effort, so to get to 45 top-performers we had to review over a thousand applications, interview hundreds of people, hire over 100+ people, and keep the best 45.

It was a nightmarish experience at first since we used to do everything manually. We posted job ads on a dozen different job boards, so applications came flying in from all sides. We had no way of keeping track of where applicants were in our hiring funnel. A good portion of the applications we received were incomplete, and we had to contact candidates to request the missing info. On top of that, portfolios often didn’t match candidates’ actual skills, which sometimes led to us hiring an incompetent writer.

It became clear that we had to do something about how we hire new talent. We tried to find a system that would solve all of our problems, but nothing was designed specifically with content teams in mind. So we decided to develop our own hiring funnel that would make hiring skilled writers at any price point much more manageable. 

We invested over $100,000 and months of research and development into creating an automated and optimized hiring system we have today—Workello!

In the next 10 minutes, you will discover:

1. Where to look for online summit copywriters for hire
2. How to hire an online summit copywriter at any price point
3. How to leverage automation, streamline your hiring process, and cut hiring costs in half

Where To Look For Online Summit Copywriters for Hire—Top 15 Job Boards

The table below presents our selection of the top 15 job boards for hiring online summit copywriters at any price point:

Why Is It So Hard To Hire an Online Summit Copywriter

Regardless of what role you’re hiring for or how many hiring platforms you post your job ad to, you will quickly realize that the market is oversaturated with unqualified candidates. To find a single top-performing candidate, you will have to go over a hundred applications.

Since you want to hire an online summit copywriter, you will have an even harder time because the right person needs to possess a particular set of skills. You need a copywriter with experience writing:

• Promotional emails
• Affiliate marketing copy
• Speaker pitches
• Registration page with high conversion potential
• Social media posts
• Ad campaigns for your event

The pool of such talent is pretty limited, and you are not the only one planning a summit. The best copywriters get hired instantly, especially the ones with affordable rates. Without an automated hiring funnel, you will likely end up hiring a sub-par candidate. 

If you want your online event to explode, cement your authority in your industry, and generate interest in your company/brand, you need the best of the best!

Hunting for the top 1% of writers is time-consuming, costly, and often infuriating—we know that first-hand. When we took on our first big client, we had to scale our content team from 1 to 45 writers and editors in just 18 months, so we started hiring on a dozen different platforms. The trouble was, we didn’t have a system in place and we had to do everything manually.

No matter where we looked, we always faced the same problems:

1. Sorting candidates by their application status was near-impossible
2. Most job boards aren’t built for evaluating, testing, and hiring writers
3. The majority of candidates are unqualified

With applications coming in from a dozen different platforms, our problems only grew because we had candidates scattered all over the place, and it was impossible to follow up with all of them in time. By the time we identified a fantastic copywriter, they had often already been hired or had lost interest in our organization. 

Our improvised hiring funnel couldn’t handle such a massive influx of applications from several sources. We had to do something about it, so we started working on an improved hiring system that would eventually evolve into Workello!

Use Pre-Hire Tests To Overcome the Struggle of Hiring a Skilled Copywriter

Hiring copywriters often turns out a mess. You get hundreds of applications, most of which are from underqualified candidates. You go through their resumes and portfolios, without ever knowing how true their portfolios are to their actual first-draft quality—you are well aware that the submitted samples have likely been heavily edited. Without testing your applicants, you risk hiring someone unqualified based on their solid interview skills—not their copywriting prowess.

To bypass this issue and hire only the top 1% of talent, you need to introduce pre-hire assessments.

When you do so, another issue will occur. How do you manage testing hundreds of candidates at once without losing your bearings? The only way to do it is to get reliable skill assessment software. Workello will automate the assessment process and facilitate your communication with candidates. All you need to do is:

1. Sign up for free and use the pre-configured settings to set up the hiring funnel in under 3 minutes
2. Post job ads on job platforms using the Workello link
3. Assess applications within your dashboard
4. Send tests to candidates to evaluate their skills
5. Reject or invite for interview and hire candidates without ever leaving your dashboard

Test Hundreds of Candidates Hassle-Free With Workello

Workello is high-volume recruiting software that automates your hiring funnel and speeds up the entire process, allowing you to save time and money. Most importantly, you won’t miss out on top candidates.

You can use Workello to test copywriters and SEO copywriters for any industry and niche. If you need a boost in your content team, use Workello to test content writers with ease. It’s an all-in-one platform that will meet all your needs. You only need to create a free account and hire top-quality copywriters in no time.

Hiring Funnel of a Top 1% Hiring Agency

The first step of developing a better hiring system was to determine what was wrong with our current one. To get to the bottom of the problem, we had to break it down to the smallest elements. This was our thought process:

1. To increase conversions, we need to create powerful, engaging, compelling copy
2. Only top-performing copywriters can create copy that converts at a high rate
3. Finding competent copywriters requires evaluating hundreds of applications
4. Evaluating hundreds of applications requires filtering out unsuitable candidates quickly and efficiently
5. Filtering our unqualified candidates fast requires a reliable system that we didn’t have

Getting copywriters to apply to our job ad was never the issue. Handling all the incoming applications efficiently was the problem. 

So we jotted down a list of features that would make for an ideal hiring system that would help us deal with piles of applications quickly. That system needed to:

1. Gather all applications in one place, regardless of what job board someone applied from
2. Enable us to sort candidates by their application status
3. Allow us to move applicants through our hiring funnel with ease
4. Have a single dashboard from where we could evaluate, test, reject, invite for interviews, and extend offers to the best candidates
5. Send writing tests automatically so we could easily spot bad applicants
6. Have an automated communication feature that would eliminate the need for manual correspondence and eliminate human error

Our initial system was a combination of Google Sheets, Google Forms, and Zapier. It ticked some of the boxes, but it was far from perfect. We knew we could do better, so after countless iterations, we developed Workello—a hiring system designed for hiring writers!

Write a Great Job Description and Eliminate a Part of Your Hiring Issues

One thing you can’t avoid, no matter what you do, is submissions from unqualified candidates. What you can do, though, is reduce their numbers substantially by writing a super-specific and detailed job description.

When writing your job ad, make sure to list all the requirements and responsibilities the role of an online summit copywriter entails. Candidates who don’t meet those requirements will be less likely to send their applications. 

Companies usually hire online summit copywriters as freelancers, which means that it will likely be one-time cooperation. It implies that the person you hire will not enjoy the benefits of a full-time employee. Of course, you want to find the most affordable option, but to attract the best candidates, you should check the market to see the rates for this position and offer a bit more. 

If you need examples of job description templates or want to supplement your content team further, check out our extensive job description template database. Click on the role you need, modify the template to suit your company’s needs, and post your ad in minutes.

Here are some of the job description templates we have in our database:

Distribute Your Job Ad Across the Internet

When we started hiring writers, our editors and content managers did most of the leg work. They wrote job descriptions, posted job ads on different websites, composed writing tests, etc. It wasn’t exactly rocket science, but it took a lot of time out of their workday—time they could have spent much more productively. 

To hire writers more efficiently, we needed a Recruitment Specialist. There is a reason why we relied on our editors and manager—they knew all of our processes. Hiring a new person required us to create the documentation necessary to train the new employee. 

That’s exactly what we did—we documented our entire hiring process and tweaked it to perfection. Don’t worry—you won’t have to bother with that!

Once you sign up for Workello, you will get access to all our playbooks for free! You will learn how to delegate job ad posting to someone else.

A Single Dashboard for Every Stage of Your Hiring Funnel

Sourcing candidates from a single job board is simple enough—you log in each day, review the new applications, send a few rejection emails, invite a couple promising candidates to interviews, and you’re done in an hour or two. 

But what happens when that one job board doesn’t yield any good candidates and you decide to try out half a dozen different ones all at once?

 In our experience, the entire hiring process gets chaotic and spirals out of control. If you’re doing everything manually, you’ll have to log all the applications somewhere else, usually in a spreadsheet, figure out a way to track where each of the candidates is in your hiring funnel, write dozens of emails every day… Not only is all this extremely tedious, but it often takes half your workday. Unless you have a dedicated recruiter, you’ll never get any actual work done like this since hiring will drain all your time.

Workello solves this problem effortlessly. When you post a job ad with Workello, all you need to do is include the link to a Workello-hosted application form. This means all incoming applications will go to the same place—your Workello dashboard! Plus, they’ll all be in the same format and there’s no chance for candidates to submit incomplete applications since they have to fill out all the required fields before hitting the submit button.  

Here’s an example of a Workello-hosted application form.

Watch Candidates Stream In

Once you start receiving applications, you can move candidates through your hiring funnel without ever having to leave your unique Workello dashboard. All you will have to do is pick an appropriate option from the drop-down menu:

1. Application Received
2. Application Rejected
3. Test Candidate
4. Test Complete
5. Reject Candidate
6. Interview Candidate
7. Send Offer

The statuses are all color-coded, so you’ll quickly estimate how many applicants you have in each stage of the hiring process.

Reject Unqualified Online Summit Copywriters

Many times, you won’t even have to test a candidate—it will be apparent from their application that they don’t meet your company’s standards. You can instantly remove unqualified candidates from your hiring funnel by changing their application status to Application Rejected. 

This action triggers an automated rejection email, so you don’t have to follow up with each candidate individually. 

Point, Click, Test

Many candidates will send you portfolios that don’t accurately reflect their writing capabilities. You will gain some insight into their work experience, but you won’t see what their first drafts would look like. Keep in mind that portfolios almost exclusively consist of someone’s best work and that the copy they’re showcasing has more than likely gone through several editing stages and half a dozen iterations.

You have to test candidates to accurately gauge how good they actually are. 

When we first began hiring writers, we didn’t test our candidates. It was a costly mistake because we ended up with unqualified writers on our payroll, editors wasted their time editing their articles, and we had to start looking for a new copywriter. 

It was a substantial waste of our resources, so we prioritized implementing a testing feature into Workello. 

When you come across a portfolio that seems impressive, change the candidate’s application status to Test Candidate. They will receive an automated email with a link to the writing test and detailed instructions.

When candidates click on the link, they will open a tab that looks like this:

How To Make a Good Test

Copywriters are used to testing, so they won’t have a problem with demonstrating their skills. Still, you have to be careful not to ask too much from them. No one would be willing to spend 8 hours writing copy for an entire sales page as a test for a job they might not get.

In other words, you have to find a perfect balance between test thoroughness and the candidates’ willingness to complete it. 

Workello lets you tilt that balance slightly in favor of test thoroughness. Since candidates will instantly receive notifications about their application status, candidates will know they are dealing with a serious company. It will motivate them to invest some more effort and stay with you until the end of your hiring process. 

The test you create must reveal a candidate’s language proficiency and their copywriting skills. For copywriters, we suggest asking them to write two promotional emails for different products, so you can also gauge how good they are at adapting the tone of voice and style of copy to different target audiences.

You can check out the exact test we used to evaluate our candidates if you need some inspiration.

Interviewing Candidates

The testing feature allows you to quickly identify unqualified candidates with impressive portfolios. When candidates submit their test, their application status will change to Test Complete. That’s when your editors can access the tests and review them. 

If a candidate doesn’t meet your company standards, your editors can select the Reject Candidate option and quickly remove them from the race. 

On the other hand, if your editors determine that a writer has demonstrated a high level of competency, they can select the Invite for Interview option. The candidate will receive an automated test that:

1. Congratulates them on making it to the final stage of your hiring process
2. Provides them with a Calendly link so they can schedule a Zoom interview

The Candidate Status Page

Workello makes it much easier for you to identify and hire competent copywriters, but it also improves the candidate experience and reduces transactional questions down to a minimum.

We implemented an automated Candidate Status page, where candidates can track their application status and find information about your hiring process, so they always know what to expect next. 

This feature also ensures you don’t lose any more great candidates because you were too late to follow up with them. 

Thanks to the Candidate Status page, you won’t receive dozens of emails day after day and waste time replying to questions such as:

• Have you received my portfolio?
• Are you happy with my writing test?
• What are the next steps?
• When will you make your decision?

Click here to see an example of a Candidate Status page.

Our Investment Paid Off Big Time

Finding competent writers isn’t easy. It’s even harder when you need to hire an inexpensive online summit copywriter or a writer who specializes in a particular niche. Competition for good writers is fierce, and their supply is minimal. We experienced first-hand how challenging it can get.

Without an efficient hiring system, we ran into the same issues time and time again:

• Wherever we looked for talent, most candidates were unqualified
• We couldn’t filter out bad candidates quickly
• When we used multiple job boards, we couldn’t group all applications in a single place
• It was challenging to move candidates through our hiring funnel
• We had difficulty keeping note of candidates we remembered liking
• We wasted a lot of time reaching out to every applicant manually

There were two main consequences of all those inefficiencies:

1. Our content production stalled because our editors and content managers couldn’t focus on it fully
2. We regularly missed out on great candidates because we were too late to reach out to them

We didn’t have a solution to all of our problems back then—but you do!

After investing $100,000+ and hundreds of hours in research and development, and after countless iterations, we finally perfected our hiring funnel—and Workello is the final product.  

This optimized and fully automated system helped us:

1. Hire non-native writers and lower the cost of content production by 75%
2. Scale our content team from 1 to 45 members in only 18 months
3. Execute one of the most ambitious SEO campaigns ever 
4. Let our editors focus on their primary duties

Register with Workello for free now! It will take you less than 3 minutes to start hiring candidates!