It’s Hard To Hire Indian Writers Who Are Qualified—Workello Can Make It Easier!

Back in 2019, before Workello was created, we were a self-started content agency called Content Distribution.com. We took on a project to grow our client’s organic traffic from 0 to 1,000,000 monthly visitors—this was a great success, and we would go on to lead one of the most accomplished SEO campaigns of all time!

To thrive as a company, we had to scale our content team from 1 to 45 writers in just 18 months. This was immeasurably difficult without an efficient hiring funnel. Some candidates would submit incomplete applications—or submit them in varying formats—while others would send us emails, or try contacting us on Facebook. There was no uniformity, and it plunged our editors and content managers into utter disarray!

Our hiring system wasn’t optimized, and we had to change it if we wanted to hire content writers painlessly. Now, after investing numerous working days and more than $100,000 into designing a fully automated system, we finally have a way to hire writers effortlessly—Workello!

In the next 10+ minutes, we’ll show you the best 30 job boards to hire Indian writers—and teach you how you too can streamline the hiring process!

The Top 15 Websites To Hire Writers in India

Take a look at the table below for the best 15 websites to hire writers in India 

Continue with the rest of the article, and we’ll show you another 15 websites to hire Indian writers.

It Can Be a Demanding Task To Hire Writers in India Who Know Their Role Well—Learn From Our Incidents!

If you want to hire writers in India whose expertise can bring value to your company, you should bear in mind that you’re not going to be the only one doing it. Superb content writers are in high demand, and content agencies like ours hire them faster than any website can source new, qualified ones.

As a result, all job boards are teeming with unskilled candidates. It can be tiresome having to go through dozens of lackluster resumes just to find a single qualified content writer. Still, there’s no way around this, and you’ll have to review and test hundreds of applicants if you want to snap up the good ones.

The first platform we used was Upwork, though we soon expanded to other websites. Regardless of where we posting our job listings, the same issues arose:

• It was impossible to keep track of all applications as they arrived in our hiring funnel
• The hiring platforms we relied on couldn’t efficiently sort candidates by their status 
• Candidates’ portfolios rarely depicted their actual abilities

When applications started pouring in from multiple job boards we were using—such as Facebook, Glassdoor, Monster, and LinkedIn—it became obvious that our problems would persist no matter the website. It was remarkably difficult to:

• Keep track of applicants by their status in the hiring funnel
• Maintain communication with all candidates who applied
• Follow up with promising content writers in a timely manner
• Keep note of candidates whose portfolios impressed us initially
• Lower the number of unqualified candidates

It was clear that our hiring funnel was underdeveloped, and we needed to change that as soon as possible. That’s why we pooled our resources and invested countless hours, a lot of money, and all our brainpower into creating a fully automated hiring funnel tailored specifically for content writers. The fruit of our efforts—Workello!

Use Pre-Hire Testing To Find the Best Writer

Regardless of what job boards you advertise on, you’ll always end up with more unqualified candidates than top ones. No applicant will admit they don’t know what they’re doing, and their portfolios will inevitably paint a positive story.

If you don’t want to hire someone and discover they’re underqualified the hard way, you need to enhance your hiring process and introduce pre-hire testing.

Tests will let you gauge the candidates’ writing quality first-hand. The issue is—with hundreds of applicants to deal with, you’ll quickly lose control and won’t know where in the funnel each candidate is. You need skill assessment software to sort that out for you. 

Workello automates the entire hiring process and provides support for hassle-free testing. You only need to create a free account and:

1. Set up your hiring funnel in under 3 minutes with the pre-configured settings
2. Add a Workello link to all your job ads (existing or new)
3. Wait for applications to arrive
4. Send tests to filter out poor candidates with impressive portfolios
5. Interview, reject, and hire candidates from your dashboard

Streamline Your Candidate Assessment Process With Workello

Workello is high-volume recruiting software that will help you set up your job post, assess candidates, send and log tests, and review them. You’ll be able to reject candidates, invite them for an interview, and extend offers without ever leaving your dashboard.

Workello can help you test content writers, regardless of your specific needs. With our pre-hire assessment software, you can test copywriters, SEO copywriters, SEO writers, and technical writers. Need to fill other roles on your content team? Test content marketers and related roles in Workello effortlessly.

Sign up for Workello for free and streamline your hiring process effortlessly.

Hiring Funnel of a Top 1% Hiring Agency

Before we could design a new system, we first needed to figure out what made our old one so inefficient. To do this, we broke it down into discrete components and carefully went over each one. This is what we determined:

1. To execute a successful SEO campaign that generates over 1 million monthly visitors, we needed to produce top-notch content
2. Only highly skilled content writers can create superb content
3. Hiring the most qualified candidates requires us to review and assess hundreds of applications
4. To identify the best content writers, we had to filter out bad ones quickly
5. We didn’t have any effective means for filtering unqualified candidates

It was easy to attract candidates with our job listings—we would post our ads, and they would submit their applications. The real headache was what to do with them once they came in.

We desperately wanted an automated system that would help us manage every aspect of the candidate selection process with ease. That’s why we came up with a list of features that our ideal hiring system needed to have:

1. A robust platform that would serve as the single access point for all incoming applications
2. A well-integrated ATS that would allow us to sort out applicants and update their status in our hiring funnel with a single click
3. A unified dashboard for reviewing, testing, scheduling interviews, and hiring content writers
4. An automated testing system that would let us identify bad writers with outstanding resumes
5. A fully automated communication system that would save us time on manual correspondence while also lowering the risk of human error

The system we started out with rested on the formula Google Sheets + Google Forms + Zapier. It was an upgrade, but we wanted something better—an optimized, fully automated hiring funnel.

After countless months of excruciating trial-and-error, we gradually perfected our system into Workello.

An In-Depth Content Writer Job Description Is Half the Battle

To get outstanding candidates, you need to compose a detailed job description that can properly explain all the requirements and responsibilities of the role they’re applying for. If your job description is unclear, you will find that many more unqualified candidates will apply, while those with experience in the content business will be dissuaded by its ambiguity.

It’s impossible to prevent all unskilled candidates from applying, but you can still dramatically thin their numbers by being extremely specific with your job description. If you state the precise work experience, education degree, and the content niche they will be working in, these requirements alone may discourage many underqualified applicants who will hopefully see that they do not meet your hiring criteria.

Don’t forget that you should also point out all the perks that employment in your company provides, such as any promotion possibilities, PTO, bonuses, and career advancement opportunities.

If you want to hire content writers in India specifically, it is also wise to compare the salaries offered by the competition. By ensuring yours is just slightly higher, you will get many more talented candidates—and it will still be cheaper than hiring writers locally.

If you’re uncertain about the particular role your company is looking for, or if you need a pre-vetted job description template—check out Workello’s comprehensive database! Snap one up, modify it lightly, and you can start using it to hire content writers in no time:

• Content Writer
• Technical Writer
• Copywriter
• Writer
• Digital Content Writer
• Freelance Writer
• E-Commerce Content Writer
• Staff Writer
• Law Firm Content Writer
• Senior Writer
• Course Writer
• Website Content Writer
• SEO Writing
• Catalog Writer
• Business Writer

Distribute Your Job Ad Across the Internet

When we first started expanding our content team, we didn’t have a specific recruiting coordinator role. Instead, our managers and editors had to post job listings, review portfolios, and create tests on short notice. This wasn’t difficult, but it ended up being time-consuming. Editors didn’t focus solely on editing articles, and our content managers couldn’t focus exclusively on content production.

This took a toll on our business, so we decided to hire a recruiting coordinator. This would solve some of our issues, but we first needed to document our entire hiring process. We couldn’t just skip this step, so we invested even more working hours into creating and organizing our documentation.

With the whole process now documented, you don’t have to do the same!

If you subscribe to Workello for free, you’ll have access to all our hiring documentation. This will enable you to relegate the recruiting role to someone else in record time!

A Single Dashboard Is All You Need To Conduct the Hiring Process

Your unified Workello dashboard will be the single point of entry for each application that comes in. No matter the number of hiring websites you’re using, they will all arrive in the dashboard, eliminating the need to visit each separate job board and review applications manually.

All you need to do is include a unique Workello-hosted application form in your job ads. This form ensures a single format across all applications that candidates send you. This eliminates the possibility of candidates’ submitting unfinished applications, so you won’t have to worry about wasting time contacting them for additional information.

Check out an application example here.

Watch Candidates Stream In

Besides providing you with a clear overview of all applications you receive, the Workello dashboard can be used to review portfolios, send tests, schedule interviews, and ultimately hire content writers who are fit for the job.

You can effortlessly change a candidate’s status in the hiring funnel just by selecting the appropriate option in the drop-down menu. The statuses are as follows:

1. Application Received
2. Application Rejected
3. Test Candidate
4. Test Complete
5. Reject Candidate
6. Invite for Interview
7. Offer Sent

When reviewing the status of your candidates, you will see that each one is color-coded. This allows you to see how many candidates you have in each stage of the hiring process at a glance.

Reject Unqualified Content Writers

It is inevitable that you’ll find at least some of your applicants’ portfolios lacking, so there might not even be a need to test them. In that case, your recruiters can remove them from the hiring process by changing their status to Application Rejected.

This option will trigger an automatic message that politely lets the candidate know you’ve rejected their application. With Workello’s message automation, your editors and content managers won’t need to waste time notifying each candidate separately!

Point, Click, Test

You shouldn’t rely on your candidates’ portfolios exclusively. Most of them are heavily edited to conceal any rough edges that a first draft usually has, so they aren’t reliable as an indicator of a content writer’s actual skills.

To assess them accurately, you need to test your applicants.

Before we developed Workello, we hired our content writers based only on their resumes. It was a grievous mistake, and it ended up costing us a lot of money. All we got in return was unusable content that our editors had to rewrite from the start.

We were determined to not make the same mistake twice, so with Workello—we implemented a testing system that would allow us to easily spot bad candidates. To test a candidate, all you need to do is update their status to Test Candidate. When you do so, an automated message triggers that:

1. Congratulates the candidate on making it to the next stage of your hiring funnel
2. Includes a link to the written test 

When they click on the link, they’ll see a test page that resembles this one:

How To Make a Good Test

To see if your candidates possess the required abilities to perform well in their role, you should test them for the following:

1. Language proficiency
2. Ability to perform in-depth research on a variety of topics
3. Formatting skills

When creating your test, be careful that you don’t make it overly long or complicated—it’s OK to be thorough, but even skilled candidates will be put off by a 2500+ word assignment. Focus on the parts that should assess a content writer’s key abilities while also making the test itself easy to complete in a manageable timeframe.

Since Workello notifies candidates about each step of the hiring process in a timely and transparent  manner, you will have more leeway to create a slightly more elaborate test. After all, qualified content writers will be more willing to complete such a test if they know they’re dealing with a professional and punctual content agency!

If you’re starved for inspiration when composing your test, feel free to use ours as a jumping-off point! We’ve used this test to assess the abilities of all our candidates.

Interviewing Candidates

Once a candidate hits the Submit Test button, their finished assignment will appear in your dashboard while their status will update their Test Complete. After this happens, your managers and editors can access the test and evaluate it. Depending on the candidate’s performance, you can change their status to:

1. Reject Candidate—Triggers an automated email informing the candidate that they have not passed the written test
2. Invite for Interview—Sends an automatic email congratulating them on passing your test and invites them to set up an interview via Calendly

The Candidate Status Page

The Candidate Status page is everything your candidates will need to check up on their status in your hiring funnel. It provides them with crucial information about their current status, thereby saving your recruiters time they’d have to waste answering their messages.

A What to expect next section additionally includes details about all the successive stages of the hiring process, so your candidates can prepare in advance.

Since your candidates have this page at their disposal, you don’t need to worry about a talented content writer becoming disinterested because your recruiter didn’t respond to their email on time.

Check out what the Candidate Status page looks like here.

Our Investment Paid Off Big Time

It’s easy to hire writers in India when you’ve got a fully automated hiring funnel that can handle any number of applications. Back when we first started out, there was no system like Workello around, and it was tough to hire even one top-performing content writer.

Thousands of applications were streaming in from various different websites, and we couldn’t log them all effectively. Because of this, many skilled candidates slipped through our fingers. Our editors and managers had to evaluate portfolios and create tests, which only added to their workload. They couldn’t focus properly on their main tasks—editing and managing content.

It was chaotic, and we had no fix-all solution—but you do!

With Workello at our side, we were successfully able to:

1. Scale our content agency from 1 to 45 content writers in less than 2 years
2. Reduce the cost of creating content by 75%
3. Spearhead one of the most accomplished SEO campaigns ever
4. Allow our editors and content managers to focus on their respective roles

To create Workello, we sank countless hours and more than $100,000+ into exhaustive (and exhausting) R&D. Now, you can have the product of our efforts for the price of a single content page!

Try Workello for free! You can set up an account and start hiring candidates in under 3 minutes!

Where To Hire Indian Writers—An Additional 15 Job Boards

With Workello, you can cast as wide a net as you’d like and distribute post your job listings across dozens of websites. The higher the number of job boards you use, the greater the chances of attracting top content writing talent!

For an additional 15 job boards to hire Indian writers, check out the following list:

• NABJ
• NAHJ
• NASW
• Mediabistro
• Pitchwhiz
• Pod Reacher
• Scribewise
• Scripted
• Skyword
• ProBlogger
• Copify
• Craigslist
• Editorial Freelancers Association
• Certified Writers
• WriterAccess