Growth Marketing Manager Job Description Template

[Company name] is looking for a motivated and results-driven Growth Marketing Manager to fast-track our company’s growth. As Growth Marketing Manager, you will be responsible for managing the company’s customer acquisition funnel. You will manage and support activities across all stages of the customer experience: customer acquisition, activation, retention, and up-selling.

Working cross-functionally with the product management, design, and marketing teams, you will design and implement data-driven growth initiatives while periodically reporting to the Chief Growth Officer. You will monitor and manage our social media and web analytics and develop insightful reports for teams and superiors

Our ideal candidate for this role is an expert in digital marketing with prior experience in product management. The candidate must be analytical and knowledgeable in using various analytic tools including Google Analytics, Amplitude and Optimizely.

Growth Marketing Manager Responsibilities

• Develop and oversee the implementation of growth marketing campaigns, with a focus on content marketing, social media marketing, and paid advertising
• Develop a unified approach to the company’s overall marketing efforts in collaboration with with the social media, product, and design teams
• Create brand marketing campaigns (in collaboration with relevant internal teams) that will be aimed at increasing brand awareness and engaging with existing audiences
• Stay on top of the latest trends and emergent issues in our industry (business model changes, new tools, products, and features)
• Leverage analytic tools (Google Analytics, Think with Google, and Google Trends) during market research to find ways to enhance the company’s marketing efforts 
• Ensure the company blog, social media accounts, and website are continuously updated and optimized to provide a great user experience
• Compile performance reports to brief executive leadership on marketing initiatives and product performance and provide recommendations on improvement strategies

Growth Marketing Manager Requirements

• Bachelor’s degree in Marketing or a related field required
• At least 4 years of experience in a marketing or sales leadership role
• Proven track record of successful growth campaigns 
• Expertise with SEO and analytical tools for marketers, such as Google Analytics, Google Trends, and Semrush
• Being comfortable with working in a dynamic and diverse remote environment
• Experience with project management software (Microsoft Project, Basecamp, or Teamwork)

Salary Ranges for Growth Marketing Manager

The salary of a Growth Marketing Manager can vary based on several factors. These include the size and location of the company, tool proficiencies, the candidate’s level of experience and education, and geographic location. 

In the U.S., the salaries of these professionals fluctuate from city to city, according to Glassdoor:

Similar Roles to Growth Marketing Manager

When creating your job description, you should tailor it to your company’s niche, brand image, and the needs of your team. You should clearly indicate the specifics of the job, including the day-to-day responsibilities in the role, the industry certifications required, and specific software proficiencies needed for the role. This will ensure you attract only top-quality candidates and reduce the number of applications that would waste your time. 

Some companies may have a different title for this role, such as a Head of Growth Marketing or a Social Media Growth Marketing Manager. While the actual title may differ based on the company’s size and structure, the core responsibilities remain the same.

If a Growth Marketing Manager isn’t precisely what you need, check out our job description templates for closely related roles:

• Head of Growth
• Growth Product Manager
• VP of Growth
• Director of Product Marketing
• Senior Product Marketing Manager
• Product Marketing Specialist
• Product Marketing Manager
• Marketing Operations Coordinator
• Senior Content Marketing Manager
• Marketing Technology Manager

Get More Growth Marketing Manager Job Description Inspiration

You can learn how to customize your job description to match your business’ needs and what details to include in the job ad by looking at how other companies advertise similar vacant positions. Here are a few job boards with great examples of job descriptions you can use for inspiration:

1. LinkedIn
2. SimplyHired
3. Indeed
4. Glassdoor