Growth Product Manager Job Description Template

[Company name] is looking for a Growth Product Manager to help us improve ROI by monitoring specific product metrics and looking for innovative ways to attract new users, retain existing ones, and increase the company’s customer lifetime value. 

Your primary responsibility will be to stimulate growth at every stage of the user journey through various activities, such as improving activation, streamlining onboarding experiences, facilitating new feature adoption, and upselling existing customers. 

You’ll work closely with various departments (engineers, developers, analysts, marketers) to improve user experience, optimize the customer’s journey through our funnel, identify opportunities to improve customer acquisition and retention, and formulate a rock-solid product growth model. 

Growth Product Manager Job Responsibilities

Our Growth Product Manager must handle the following duties:

• Setting and ensuring the company achieves specific KPIs in product-related metrics, such as activation, acquisition, conversion, retention, referrals, and revenue
• Performing detailed product analysis which covers the product management funnel with all its aspects
• Implementing behavioral psychology methods into the buying funnel to improve conversions and boost product sales
• Improving various aspects of customer experience, such as early marketing impressions and new account onboarding
• Finding new ways to make our products more profitable and identifying the best outreach channels
• Determining and monitoring the effects of the metrics optimization
• Cooperating with the marketing and leadership team members to ensure quick implementation of product growth plans

Growth Product Manager Job Requirements

To apply for the Growth Product Manager job position, you must possess the following competencies:

• Proven experience in Marketing or Data/Project Management
• Bachelor’s degree in Marketing or Business
• Analytical mindset and deep understanding of data visualization techniques
• Expert knowledge of various testing methodologies (A/B testing, multivariate testing, incrementality testing, usability testing)

Salary Ranges for Growth Product Managers

The earnings for the Growth Product Manager role vary based on many factors. They include the geographic location and reputation of the company, the employee’s education, previous experience, and work contract. 

If you are interested in seeing the salary amounts in specific cities across the USA, here are the statistics according to Glassdoor:

Similar Roles to Growth Product Manager

Your job ad will attract the attention of the best candidates only if it contains a detailed description of the tasks you expect them to complete in the role. Here are some aspects you should cover in your job ad to make it more understandable:

• Stating what type of product your Growth Product Manager will be responsible for. You should specify the exact industry within which your company operates and provide some info about the basic product features
• Explain your company’s work ethics and define employment conditions
• Present the benefits you offer to your workers as an employer, including:
  • Paid time off
  • Health insurance
  • Dental insurance
  • Bonuses

If Growth Product Manager isn’t exactly what you’re looking for, we have a simple solution that will help you hire an expert that will be a perfect fit for your team! Don’t write your job descriptions from scratch and waste precious time. Use one of the job description templates below and speed up the recruitment process significantly:

• Growth Analyst
• Content Marketing Growth Hacker
• Product Marketing Specialist
• Growth Hacker
• VP of Growth
• Product Marketing Manager
• Head of Growth
• Chief Growth Officer
• VP of Product Marketing
• Growth Marketer
• Digital Product Manager
• Director of Product Marketing

Get More Growth Product Manager Job Description Inspiration

Other companies’ job ads on various employment websites can inspire you to create more absorbing job descriptions and hire the best professionals. If you need some job description examples for this purpose, search through the online platform databases listed below:

1. LinkedIn
2. Monster
3. Glassdoor
4. Indeed
5. ProBlogger

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