SaaS Blog Writing Company—Is It Better Than Hiring a Writer?

To create excellent SaaS software, you need a team of skilled, experienced developers. That said, building the software is only the first step. Developers and software engineers won’t do much to “sell” your SaaS application.

If you want to generate consistent profit, you’ll need to publish a ton of relevant, valuable content on your SaaS blog to boost your company’s online visibility. You also need to invest in SaaS copywriting—creating landing pages, homepage, and promotional emails in order to turn website visitors and email subscribers into paid users.  

Since developers have other tasks to complete and usually aren’t equipped to write high-quality content, you’ll need someone else to write for you. You can either:

1. Hire an in-house SaaS writer
2. Outsource content writing to a content agency

In this article, we’ll give you a quick overview of the top 5 SaaS blog writing companies and show you what the difference between hiring an agency and getting an in-house writer is. We’ll also explain how Workello can help you automate the hiring process and allow you to hire experienced SaaS writers faster at more affordable price points.

Top 5 SaaS Blog Writing Companies

Before you start exploring the internet for SaaS content agencies, you need to clearly define your content goals and budget. Depending on your goals, services some content agencies offer may suit you better than others. 

Most content agencies offer many content-related services such as SEO optimization, link-building, and website maintenance, with blog writing being just one of the features they offer. 

If you’re only interested in content for your blog, here’s our pick of the best 5 SaaS content agencies you can hire:

1. Uplift Content
2. NoGood
3. Single Grain
4. Inturact
5. SimpleTiger

Uplift Content

Uplift Content is one of the rare SaaS content marketing agencies that offer blog writing as a standalone feature. Apart from blog writing for B2B SaaS companies, they also create ebooks, case studies, and white papers. 

With Uplift Content, you can opt for one of the three plans:

1. Search optimized blog posts—$600+
2. Thought leadership blog posts—$750+
3. Thought leadership blog posts plus—$850+

Uplift Content’s approach to content creation involves a 7-step process that includes topic ideation, two rounds of revisions, search engine optimization, image sourcing, and uploading to a CMS. In other words, they’ll handle everything from start to finish, so you don’t have to worry about uploading the content or learning SEO best practices.

NoGood

NoGood is a marketing agency that focuses on growth marketing. They have an impressive portfolio of companies they’ve worked with and have helped grow. 

NoGood offers the following services:

• SEO
• SEM/PPC
• Social ads
• Performance branding
• Content marketing
• Video marketing
• Email marketing
• SMS marketing
• CRO (conversion rate optimization)

The company specializes in B2B, fintech, SaaS, ecommerce, and healthcare. If you’re looking for services that go way above simple blog post creation and want to grow your brand the right way, NoGood is an excellent choice.

Their pricing starts from $8,000 for a basic plan that includes video marketing and social media marketing on top of blog writing. 

Single Grain

Single Grain focuses on revenue increase through SEO, paid ads, and technology marketing. Blog writing is one aspect of their “high-ROI online marketing approach,” meaning that you can’t opt for content creation as a standalone service—you have to get the whole package.

They have their own SaaS—ClickFlow—which goes to show they know how SaaS companies function and what they need to do to maximize their online presence.

You can contact the company to get a free consultation and a quote.

Inturact

Inturact focuses on B2B SaaS growth strategies. They position themselves as the world’s first “product-led growth agency” and have experience with running multiple successful SaaS growth campaigns.

If you decide to work with Inturact, they will employ their “SaaS Marketing Journey” strategy that consists of five different stages for turning website visitors into paid users or even brand promoters. 

Blog writing is one of many services they offer during the journey, in the initial “Attract” stage, as means of boosting brand awareness and driving qualified organic traffic to your website. Other services included in the package are SEO optimization, social media marketing, paid advertising, CRO, list segmentation, email marketing, webinars, surveys, testimonials, etc.

You can use their online calculator for free to calculate your customer lifetime value, ARPA (average revenue per account), or ARPU (average revenue per user). To get a quote from Inturact, you’ll have to fill out a form on their website and tell them a little bit about your marketing goals.

SimpleTiger

SimpleTiger is a SaaS-focused content agency that excels in SEO and content marketing. Over 90% of their customers are B2B SaaS companies, and they’ve worked with big names like Jotform, Bitly, and PayJunction.

SimpleTiger offers the following “solutions” to SaaS companies:

• SEO
• Content marketing
• Link building
• Technical optimization
• Paid advertising
• Keyword research

You can opt for content marketing as a standalone solution, but note that this doesn’t only include blog writing. Instead, the full package includes everything from keyword research and competitor analysis to content production and blog & resource optimization.

When it comes to pricing, SimpleTiger doesn’t stay true to its name—it has one of the most convoluted pricing structures we’ve encountered. At the end of the day, you still have to contact them to “get a proposal,” meaning the pricing varies depending on your business’ needs.

SaaS Blog Writing Company vs. In-House Writer

Is it better to hire a SaaS blog writing company or get an in-house writer on board? There is no right or wrong answer here—both options can be good, depending on your content marketing needs. For instance, if you want to go big and publish 100+ pages each month, you’ll be better off hiring a SaaS blog writing company.

Still, outsourcing your content creation to an agency is far more expensive than hiring an in-house writer. Quotes usually don’t go below $5,000 a month and can go significantly above that number.

One issue is that if you’re looking solely for blog writing, you’ll have difficulty finding a company that offers it as a standalone service. Most agencies have marketing packages that list SaaS content writing as only an aspect of a compound digital marketing approach. This means that the price of the entire package goes way beyond $5,000.

Many SaaS companies—especially new startups—don’t have that kind of budget and would rather invest their money into their software. At the same time, hiring writers with B2B SaaS experience, onboarding them, teaching them about your software, and managing them can be rather challenging.

The Benefit of Choosing Your Writers

It’s true that reputable SaaS blog writing companies employ writers with experience in SaaS content. Still, these writers work on several projects at the same time, and you’ll often end up with different writers creating your blog posts. This can result in varying styles and fixing the same mistakes you’ve already gone over with the previous writer.

If you opt for an in-house writer, you can develop a carefully thought-out hiring process to make sure the writer you hire is an experienced and skilled SaaS writer. This, however, takes time, money, and effort, and only pays off if you’re planning on having the writer as part of your team long-term

A major benefit of an in-house writer is that they’ll be able to dedicate 100% of their attention to your software since they won’t be working on multiple projects simultaneously. In time, they’ll learn everything there is to know about your SaaS application and will know exactly how to write valuable, engaging content for your target audience. This level of expertise and content quality is next-to-impossible to get with outsourced content, no matter how good the blog writing agency is.

Time Constraints

If you’re in a hurry to start publishing new content, you’ll need less time to start working with an agency than you’ll need to hire an in-house writer. In the long run, though, you’ll benefit from being able to directly communicate with your writer and ask them to produce content within tighter deadlines.

Hiring an in-house writer allows you to give feedback in real time, and you’ll be able to manage and train your employee more easily.

One problem that can occur with in-house writers is that it might be difficult for them to write in a vacuum, with no support and guidance from a manager or a content strategist. If you lack the knowledge and experience of content marketing, the writer would have to come up with a content strategy and perform keyword research, topic selection, and competitor analysis themselves—which means you’ll have to pay them a lot more and they’ll take a bit more time to write the content.

If you need to achieve better results quicker, you’ll need help from an experienced content manager that can create good content briefs, language guidelines, and detailed content series templates.

When you pay for an agency’s package, you don’t have to worry about managing the writer or handling any aspect of content marketing—you usually get a full-service solution that involves everything from ideation to content publishing.

Check out this table to find out the pros of using an agency vs. an in-house writer:

Hiring a SaaS Writer

The trouble with hiring an in-house writer lies in the fact that it’s difficult to hire a high-quality one. The best writers get snapped up quickly, and you need to review hundreds of applications and assess writers’ quality, which is tedious and can take months.

One way to speed the process up is to lower the number of unqualified applicants. To do so, you need to write a job description that’s super-specific, as well as create a writing test that will help you secure the best writer available.

While it’s impossible to avoid unqualified candidates completely, a job description that goes into great detail will deter many applicants and will lower the number of applications you need to review.

To do that, your job description should list all the requirements you expects candidates to meet. For instance, mention that they have to have experience in SaaS content writing and copywriting, knowledge of your industry’s terminology and technical principles, etc. You should also talk about the benefits you offer so that the best SaaS writers looking for a new job don’t choose a competitor’s offer even before they give you a chance.

If you’re struggling with a job description, you can take a look at a few our ours and use them as an inspiration or copy them for free:

• Content writer
• Digital content writer
• SEO content writer
• SEO copywriter
• Website content writer

Testing a Writer

Testing a writer is perhaps the most important phase in your hiring process. While a candidate may have an impressive portfolio, it features only their best work that’s been heavily edited in most cases. If you want to see their first draft capabilities, you need to test them.

You should design a test that lets you gauge their writing skills in general and their experience with SaaS writing. Your test shouldn’t be an entire blog post but a snippet of it so that candidates don’t give up when they see a task that’s too complex.

If you don’t know what your test should look like and find the entire hiring process too much to go through, Workello can guide you through it!

Workello Can Help You Find Experienced, More Affordable SaaS Writers Fast!

The entire hiring process for a SaaS writer is made easy with Workello—an applicant tracking system specifically designed for hiring writers. With Workello’s pre-configured settings, all you need to do is post a job ad, and you can start accepting new candidates within 3 minutes!

Workello has a single-page dashboard that allows you to complete the entire hiring process with a few clicks. The dashboard lets you move candidates through the funnel by changing their candidate status, choosing from:

1. Application Received
2. Application Rejected
3. Test Candidate
4. Test Complete
5. Reject Candidate
6. Interview Candidate
7. Send Offer

Every time you change a candidate’s application status, they will receive an automated email with all the necessary information, meaning you don’t have to spend a single second on candidate correspondence.

Even the testing phase is automated—once you decide to test a candidate, they will receive an email with a link to the test instructions.

With Workello, the whole hiring process becomes a breeze. You’ll not only speed the process up and hire the perfect candidate—you’ll also cut your hiring costs in half!

Sign up for Workello today and evaluate the first 5 SaaS blog writers for free!