Hiring a SaaS Copywriting Freelancer—Where and How To Find The Best One

Writing powerful, compelling copy that converts for a SaaS solution is more difficult than most people originally think. As a founder or a developer, you know everything there is to know about the product, but presenting it in a way that will reliably convert website visitors into subscribers/users is a whole different story.

Copywriting is an art and science, and it takes years to master the craft. But you don’t need to spend weeks writing a dozen different versions of your homepage, landing pages, and promotional emails. 

You could hire a skilled SaaS copywriting freelancer to write exceptional copy for you, ten times as fast, and probably twice as good. The trouble is, finding one isn’t exactly easy.

In this article, we’ll show you:

1. Where to find top-performing SaaS copywriting freelancers
2. How to hire the top 1% without breaking the bank
3. How to onboard a freelance copywriter to ensure success
4. How to set up a fully automated hiring funnel with Workello and cut hiring costs IN HALF

But first, let’s talk about why a SaaS copywriter is a necessity for every SaaS business and how they can help you propel your business.

What a SaaS Copywriting Freelancer Can Do for You

Before you hire a SaaS copywriter, you should know exactly what you can expect from them. SaaS content writing serves to drive organic traffic to your website and establish your brand’s authority in your industry. It does so by creating blog posts, e-books, and social media posts that inform, entertain, and engage.

Unlike with content writing, creating a SaaS copywriting strategy revolves around promoting your service to potential customers and converting readers into subscribers. When you hire a SaaS copywriting freelancer, you can task them with:

• Homepage
• Landing pages
• Promotional emails
• Promotional articles
• White papers
• Ads
• Long-form content
• Case studies
• In-app copy
• Call-to-actions
• Meta titles and descriptions

Depending on which specific writing style and types of copy you need, you can specify the type of freelancer you want and hire an SEO copywriter or a B2B SaaS copywriter.

Where To Find a SaaS Copywriting Freelancer

There are 30+ online job boards where you can find freelance copywriters. During our time as a content company, ContentDistribution.com, we’ve had to hire 45+ writers and copywriters in under 2 years to meet our publishing demands. In that period, we’ve used all those job boards and have experienced the best and the worst of each one.

Top 5 Job Boards

Here’s our pick for the top 5 job boards for finding SaaS copywriting freelancers:

How Much Does a Copywriter Cost?

The price of a copywriter depends on a variety of factors. These can include their experience, industry, employment type, contract length, and their geographic location. Since you’re hiring a freelancer, you’ll have access to a global talent pool, which means you’ll be able to find a skill copywriter from a lower cost of living country at a fraction of the price you’d pay for a U.S.-based one.

For comparison’s sake, the following table shows average rates for freelance and in-house copywriters, as well as agencies, according to the Admin Bar:

As you can see, freelancers are by far the most cost-effective option. That said, freelancers can be a hit or a miss, depending on how much time you spend evaluating, assessing, and onboarding candidates. If you invest enough time and effort, a top-performing SaaS copywriting freelancer can deliver exceptional results.

How To Hire a SaaS Copywriting Freelancer

Whatever job board you visit, you’ll be able to find a sea of copywriting candidates ready to apply. The issue lies in the fact that virtually every company today seeks a copywriter, and high-quality ones don’t look for a new job for too long. 

Job boards are filled with unqualified candidates that you need to sift through to get to the best ones. The problem is, you need to do it faster than your competitor if you don’t want to miss out on anyone with experience in SaaS copywriting.

The first step to speeding up the process is to write a job description that will discourage unqualified copywriters from applying. You can do so by being specific about the role you’re offering.

For instance, mention that you demand experience in SaaS copywriting, knowledge of the industry you’re in, and talk about the type of copy they’ll need to write and how often. You can also help your case by choosing a more specific job title than a freelance copywriter.

If you’re struggling with your job description, you can use ours as inspiration, or you can copy them for free, just don’t forget to adapt them to your company’s needs. Here are some of our examples:

• Copywriter
• Freelance copywriter
• Conversion copywriter
• SEO copywriter
• B2B copywriter
• Junior copywriter
• Senior copywriter

Handling Applications

Once you start receiving applications, you will be able to discard many of them based on their portfolio and CV. What to do with the rest?

The trouble is, many resumes and portfolios are polished to perfection and edited by a third party, so they don’t accurately represent a candidate’s actual copywriting skills. To find out how good someone really is, you need to test them.

You should create a test that will let the candidates showcase their use of language, knowledge of SaaS businesses, and their ability to “sell” your service. Only once you evaluate their completed tests can you proceed to interviews and job offers.

The period from the moment you post a job ad to the moment you offer someone a job can drag for a while. That’s why it’s paramount to have an automated hiring funnel in place that speeds up the whole process—and you can set one up with Workello in 3 minutes!

How to Properly Onboard a Freelance Copywriter

One of the main reasons businesses avoid working with freelancers is the onboarding period and the fact that you can’t have a hands-on approach with someone who’s not a part of your company.

You can make the onboarding process more efficient and help both yourself and the freelancer by creating documentation that can aid the copywriter to understand your business faster.

Depending on your demands, the copywriter may need to be familiar with your industry, but they certainly won’t be familiar with your software. 

You should create onboarding documentation and explain how your SaaS app works. The onboarding documentation should cover:

• Your company in general
• Explanation of your software’s functionality and features
• Your target audience / ideal customer persona
• The biggest pain points of your target audience
• In-depth explanation of how your SaaS solves the target audience’s problems
• Pricing plan
• Specific terminology your copywriter should be familiar with (Glossary)

Aside from the instructions mentioned above, you should also specify what type of copy you need written, as well as have a ready-made style guide that the copywriter can follow and ensure their first draft is at least close to what you expect. 

The guide should consist of information about:

• The tone of the copy
• Brand voice
• Major competitors
• Preferable sources

With the writing style and general information clearly communicated, you should establish expectations for individual pieces, such as deadlines, length (word count), fee, calls to action, and so on.

Hire the Top 1% of SaaS Copywriting Freelancers Fast With Workello

Workello is a robust hiring solution designed to help companies hire copywriters and content writers. Since everything is pre-configured, nce you sign up for Workello you’ll be able to set up your automated hiring funnel within 3 minutes and start accepting new candidates.

Workello lets you conduct your entire hiring process from a single, unified dashboard. You’ll be able to view all applications in one place and evaluate candidates without ever having to leave the dashboard. 

All you need to do to move candidates through your hiring funnel is choose the desired option from a drop-down menu. 

The available options are:

1. Review applications
2. Reject unqualified candidates
3. Send tests
4. Evaluate candidates’ assignments
5. Invite them for an interview
6. Extend an offer

Once you change someone’s application status, Workello will automatically alert the candidate via email. Automated email correspondence will save you a ton of valuable time, and you’ll never have to worry about losing a great candidate because you haven’t followed up with them on time.

Workello also streamlines the hiring process by including a Candidate Status page, which allows applicants to see their application status in real-time and provides them with useful information regarding the next steps of your hiring process.

With Workello at your side, you’ll be able to find experienced, high-quality SaaS copywriting freelancers record fast, all the while cutting your hiring costs IN HALF. 

Start your Workello free trial today and discover a smarter, easier, faster way to hire copywriting freelancers!