How To Turn Your Website Into a Money-Making Machine With a SaaS SEO Copywriter

You may have a team of skilled software developers, but those technical skills will fall flat when it’s time to promote your service and get people to sign up for it. You’ll need to use social media and your website as venues of promotion for your SaaS, and that’s easier said than done.

One or two customers may recognize the value of your SaaS on their own, but if you want people to sign up en masse, you need a skillful copywriter that will know how to present your service as a necessity worth paying for. 

You’ll also need additional content to get your website visible on search engines so that people can learn about you while they use Google without you having to pay for showing up in their queries.

To create perfect copy that will rank high on search engines, you’ll need a SaaS SEO copywriter that’s experienced in copywriting, content writing, and is knowledgeable about SEO.

What Is a SaaS SEO Copywriter?

To better understand the SaaS SEO copywriter role, you need to learn the difference between copywriting and SaaS content writing. Although they sound similar, they have different goals and writing approaches, as shown in the table below:

A SaaS SEO copywriter combines the two roles—they need to write both copy and content. For instance, this role may include creating any of the following marketing deliverables:

• Blog posts
• E-books
• White papers
• Social media posts
• Homepage
• Landing pages
• Promotional emails
• CTAs (call to action)
• Ads
• Meta titles and descriptions

What Does a SaaS SEO Copywriter Do?

The main difference between a SaaS copywriter and a SaaS SEO copywriter is the fact that the latter has to create their copy with SEO in mind. This means that they need to do extensive keyword research and weave in relevant keywords and keyword variations into their copy so that it ranks on search engines.

In other words, a copywriter will write a landing page for you. An SEO copywriter will write a landing page that will show up on Google’s search results organically (i.e., without paying for an ad).

Still, having a single landing page won’t do you much good, no matter how SEO-friendly it is. You need to build your website’s authority, meaning that Google will recognize your website and brand as an authority in your niche and will recommend your web pages more often.

To achieve that, you need to publish content regularly that provides valuable information about various aspects of your industry. Your SaaS blog writing needs to consist of actionable insight, relevant data, how-tos, and so on.

Why Does Every SaaS Company Need an SEO Copywriter?

If you want to gain more subscribers and increase your profits, your efforts can’t rely only on traditional marketing methods, such as networking, seminars, and word-of-mouth. Today, if you don’t exist on Google’s first page of search results, you don’t exist at all.

That’s why it’s paramount to consistently produce content that’s both written to SEO standards and highly informative. You need to develop a content strategy that will allow you to position yourself as a thought leader within your industry.

While the main goal of content writing is to generate traffic and build up a website’s reputation, it should also serve as a means of promoting your product/service. This is especially true for a SaaS company, where the lines between content and copywriting are blurred. This is why even if you hire a SaaS writer, they need to be experienced in both content and copywriting.

Aside from writing high-quality content, you also need top-notch copy that will present your service as the perfect solution to whatever problem your potential customers may have. You need to establish the pain points your software addresses and show the reader you know exactly what you’re talking about.

The ultimate goal of SEO copywriting for SaaS is to get Google to offer your service (for free) as the perfect solution for a problem that someone is googling about.

Where To Find a Skilled, Experienced SaaS SEO Copywriter

Once you make a decision to hire a SaaS SEO copywriter, there are two ways to go about it:

1. Hire a SaaS marketing agency
2. Hire a freelance SaaS writer or an in-house copywriter

If you opt for the former, you can get a blog writing agency that also offers copywriting services. They can develop an entire copywriting strategy and publish both landing pages and blog posts, depending on your marketing budget.

An in-house SEO copywriter will focus entirely on your project and will have enough time to interview developers, current customers, thought leaders within your niche, and study your software in detail to produce the best possible content and copy.

A top-quality, experienced SaaS SEO copywriter needs to have:

1. Experience in copywriting
2. Experience in content writing
3. Knowledge of SEO
4. Knowledge of SaaS

You won’t find too many copywriters who can tick all four boxes waiting around to get a job. Since you’re not the only SaaS company looking for a copywriter, the best ones don’t stay unemployed for long. When you begin your hiring process, you’re essentially racing against the clock.

Job boards are filled with writers who will overwhelm you with applications. Your job is to go through all of those applications and spot the perfect candidate who has the experience and skill set to do the job for you. You need to do all of this faster than other companies so that they don’t snatch the best one before you get to them.

How To Hire a SaaS SEO Copywriter

When you’re hiring a copywriter, their resume and portfolio rarely provide enough information for you to make the right decision on the spot. Writers’ portfolios contain only their best work, and you don’t have an idea of what their first draft looked like before the editing and QA processes took place.

If you want to find out how good of a writer someone actually is, you need to test their skills. 

Your test shouldn’t be too complex as nobody will be willing to commit 8+ hours of their time for a job they may not end up getting. Still, you need to create a test that will allow you to gauge their:

1. Knowledge of best SEO practices
2. Command of the English language
3. Copywriting abilities
4. Industry-specific knowledge

A Quality Job Ad Is Half the Battle

Don’t forget that your goal is not only to test candidates’ skills but also to make your hiring process quicker. Instead of having hundreds of candidates tested, you need to do your best to make sure only candidates with the required talent reach the testing phase.

You’ll always have applications from unqualified writers, but you can lower their number significantly by writing a job description that’s straightforward and goes into great detail about the role you’re offering.

Make sure to list all the requirements candidates must fulfill—mention that the job covers both content and copywriting and that they need to have experience in SaaS and knowledge of SEO. You should also list all the benefits you offer to attract the best candidates and get them to be interested in your job offer.

Another way to make your job description more specific is to use a proper job title. A copywriter position is too vague and can cover a lot of different tasks. A SaaS SEO copywriter lets applicants know from the beginning what kind of a job they can expect.

If you’re not sure what your job description should look like, you can take a look at one of ours for inspiration or copy them for free:

• SEO copywriter
• SEO content writer
• Copywriter
• Freelance copywriter
• Conversion copywriter
• Senior copywriter

If you opt to use one of our job description templates, make sure you adapt it slightly to fit your company’s needs.

Interviewing an SEO Copywriter

Once you get people to apply for your job ad and test them, you should interview them before you extend an offer. If you’re not familiar with copywriting yourself, some of the questions to ask when hiring a copywriter include:

• What is the difference in your approach between copywriting for SaaS and other companies?
• How do you ensure your copy is SEO-friendly?
• What was the most successful SaaS project you worked on?
• What does your research process look like?

Hire Experienced, More Affordable SaaS SEO Copywriters Faster With Workello

Finding the best SEO copywriter in the sea of underqualified candidates is a tough task if you’re doing everything manually, especially because you need to do it faster than your competition.

Workello lets you set up a fully automated hiring funnel that will let you hire skilled SEO copywriters faster while cutting your hiring costs IN HALF!

Regardless of how many job boards you use, every application will show up in your Workello dashboard, which is a one-stop shop for the entire hiring process.

You will be able to move candidates through your hiring funnel by changing their status and track their progress. This will trigger an automated email that informs the candidate about their application and saves time on manual correspondence.

Sign up today for free and use our pre-configured settings to start accepting and evaluating candidates within 3 minutes!