If you only leverage free hiring channels and you post on all 4 Subreddits and all 3 Facebook Groups, you might only get 75 candidates total.
The trick to hiring writers is…
The more candidates you test, the better hires you will make.
It’s that simple.
More writing tests = better hires.
✍️ Job boards specifically for writers (paid)
Think of paid job boards like ProBlogger or Superpath. These job boards specialize in writing jobs and writing jobs only. Writing candidates are located around the world, so we can’t pick the location, and most of the candidates won’t have experience with your niche (although some will).
🌎 Job boards in specific countries (paid)
In Serbia, we use Infostud. In the Philippines, we use OnlineJobs.ph. We can control the writer’s location, but these are general job boards for all types of jobs. Many candidates will not have prior writing experience. Very few of the candidates will have experience with specific topics.
👤 Facebook Groups (free)
There are a ton of Facebook Groups built to connect writers with employers.
Most of them are garbage, but there are a couple of good ones.
There are three active writer-specific subreddits and a few more general hiring subreddits. These subreddits have a global candidate pool, and most candidates won’t have experience in specific niches, but some will.
LinkedIn Job Ads have a very generous free tier. When you post your job, make sure you set the option to allow candidates to apply via an external link. LinkedIn allows you to select a country so that you can control for location, but these candidates are going to be generalists and most likely won’t have experience with specific niches (although some will).
Step #2: ➡️ Posting your job ad
If you’re hiring generalists, ProBlogger is the place to post. Even if you’re going to use free channels, we always recommend posting on ProBlogger because it will guarantee hundreds of candidates. It takes about 10 minutes to create an account and post your job ad. You can choose a regular job ad for $80 or a Premium for $160.
Choose the Premium, you’ll receive 2x as many candidates.
Select ‘Apply via Link’ to route candidates directly into your hiring dashboard.
Candidates that click ‘Apply’ are routed toward your Workello job ad to complete their application. Once complete, they’ll appear in your hiring dashboard.
Below is a ProBlogger job ad from a Workello customer.
Facebook will reduce the reach of your post with external links, and you will receive fewer candidates.
Instead, return in a few days and send the link to anyone who commented on your post or sent you a DM.
Copy/paste the URL of each post in each group back into your tracking spreadsheet.
Here is some example copy and an image you can borrow to maximize the reach of your post.
Are a content writer with experience creating content for B2B and B2C clients
Spent a lot of time perfecting your craft, have a strong grasp of grammar, and enjoy the creative aspect of writing
Can produce expert-level articles on assigned topics
Love creating compelling content and are a continuous learner
Understand the importance of organic search and search engine optimization (and if you don’t, you’re willing to learn)
Are organized and independent but love working in a collaborative and positive team environment
We want you on our team as our new content writer.
What you get as our full-time writer
2.5 days of paid time off per month
8 paid holidays per year
Opportunity to advance into a Senior Writer position in as little as two months
What we need:
We want you to help our clients achieve their growth goals by creating content that connects with their target audiences and brings eyes to their sites. You’ll learn how to create content that ranks and brings clicks and revenue to the client. You’ll:
Create engaging content for a variety of different clients
Make intuitive and data-driven decisions to leverage content and achieve client goals
Stay on trend with new insights for techniques to share and enhance best practices
Implement editors’ feedback to your existing content
Meet with your editors 1:1 and attend group team meetings
Here’s what that looks like in real life.
Return in 2-3 days to the Facebook posts you made, and drop a link to each commenter.
You should also check your DMs and ‘other’ inbox to catch any candidates that reached out directly.
🌎 Location based job boards
The #1 lever for controlling your cost of content is where you hire from.
A writer living in San Francisco needs to make $90,000/year to live above the poverty line.
That same person, except they moved from San Francisco to Thailand to teach English, will work for $24,000/year.
The #1 benefit of location-based job boards is you can target writers living in lower-cost-of-living countries where you’re confident you can overpay compared to local employers.
Warning: This can be a lot of work. Most country-based job boards located outside of the US use very legacy, employer-unfriendly UX. In non-English speaking countries, you’ll have to do everything in a foreign language.
SuperPath is where you go when you need senior content roles.
Superpath is more expensive than any other recommend hiring channel, but if you need senior-level talent, especially in SaaS, this is the place to post.
If you just need content writers to write general B2C content, you can skip Superpath.
Step #3: ⚡ Automate in 90 seconds
If you execute the steps above without an automation strategy, you’re going to have a bad time.
Your automation strategy needs to:
Funnel all of your candidates into a single dashboard, sorted by status
Move candidates through your hiring funnel without switching between apps
Test dozens or hundreds of candidates in just a few minutes
Filter out bad candidates with good portfolios
Be respectful to all your candidate and keep them engaged