Better then a writer marketplace

Workello isn’t a marketplace. It’s better.

One of the most frequently asked questions we get is, “do you have a list of pre-vetted writing candidates?”

The short answer is no.

Workello is not a marketplace. Workello is better than a marketplace.

I can get 200+ writing candidates in the next 72 hours by spending 10 minutes posting an ad on ProBlogger — the same amount of time it takes to create a job ad on Upwork or Fiverr.

The hard part of hiring writers is not getting candidates.

Getting candidates is the easy part.

Filtering through the candidates to identify and hire the top 1% is the hard, tedious, and time-consuming part.

Workello Versus Marketplaces

Good for a marketplace doesn’t mean good for you

Marketplaces like UpWork and Fiverr vet talent and have a review system to help you assess the quality of the talent you’re hiring.

But all 5-star ratings are not created equally.

The problem is, you have no idea who left the glowing 5-star review.

What are the chances it was from an employer just like you, with the same niche and quality standards?

Not likely.

More likely than not, the 5-star review you’re reading was left by an employer is a completely separate industry and a completely different understanding of what “good content” is.

Workello enables you to create custom assessments to vet your potential hires specifically for your business and your requirements – not someone else.

Marketplaces aren’t set up to pre-vet talent

Marketplaces claim to pre-vet talent for you, so the entire hiring process is designed as if every candidate you receive is perfect.

We both know that isn’t true.

When you post a job on UpWork, you’re going to get 25 – 50 candidates.

They’re not tracked by status.

Conversations are jumbled and shift depending on who responded to you most recently.

And going through and testing each candidate you receive is manual, tedious, and probably the worst part of your job.

When candidates apply on Workello, you can send them a pre-employment writing test in one click.

And as soon as the candidate has submitted their completed assessment, they appear under ‘Test Submitted’, so you know exactly what to do next.

Workello makes it simple and fast to filter through hundreds, or even thousands of candidates, to identify and hire the top 1%.

Marketplaces don’t give you enough talent to choose from

A job ad on UpWork will typically return between 25 – 50 candidates to choose from.

A job ad on ProBlogger will typically return 200 – 300 candidates to choose from.

Regardless of where you hire from or how much you pay — 95% of candidates will be unqualified.

There is no magical hiring oasis where all of the writers are qualified.

Because writing is the lowest barrier WFH job, and everyone with a crummy job (retail, service, construction, etc.) is applying to your job so they can WFH, whether or not they can write.

Even in America, the Department of Education indicates that 54% of Americans read at an 8th-grade reading level or below.

So, if there are no magical hiring channels where all candidates are good — what’s the secret?

The secret is the #1 lever to hire better, more affordable writers is to evaluate and test more writing candidates.

That’s literally it.

And marketplaces don’t give you enough surface area to uncover the right mix of experience, talent, and affordability.

Check out the hiring stats from this Workello employer.

1,200 candidates ⟶ 21 candidates passed to choose from.

Filtering through 1,200 candidates to find the 20 best candidates means hiring the best possible writers you can afford.

Content is expensive, bad content that requires complete re-writes is even more so, and you deserve the absolute best writers you can afford.

Marketplaces promote other jobs to the writers you find

Imagine this.

I have a list of 100 pre-vetted writers, and I’m willing to give it to you – for free.

But I’ve already given this list to the 1,000 employers who signed up before you. And I’m going to give this list to the 1,000 employers who sign-up after you.

How likely is it to find a good, pre-vetted writer still available?

Not likely.

If you contact all 100 writers from my pre-vetted list and do manage to find a writer interested in working with you, how likely is it you will keep them?

Well, if I’m promoting this pre-vetted writer to the next 1,000 other employers…

Not likely.

This is how a marketplace works.

When you use a marketplace to find a good writer, that marketplace will promote new jobs to that writer every time they log in.

The good writers you find on marketplaces are not yours for long.

Workello is a personal marketplace.

You find the candidates.

You choose how you’ll test them.

We will never promote other jobs to the candidates you bring into Workello.

The talent you find is yours to keep.

Marketplaces lack specialist writers

Marketplaces collect talent. You do the hiring.

This works if you’re looking for a popular skillset but stops working as soon as you need something specific.

Think:

1. Keto recipe writers with cooking experience
2. Writers with software development experience
3. Veterinarians for pet healthcare content

Marketplaces have a global talent pool, not a niche talent pool.

But using Workello, you can limit your criteria to only candidates that match your experience.

Because you post your job ad to get candidates into your Workello hiring portal — you can choose the exact type of candidates you want to evaluate.

How?

By sourcing from interest-based communities.

Get our list of 307 communities to hire niche writers.

Workello is your own personal marketplace

1. Pick the exact type of candidates you want to hire
2. Judge the candidates on your terms, not someone else
3. We’ll never promote a new job to the candidates you assess

Getting started is super easy because we’ve done all the hard work:

1. We’ve pre-written your job description
2. We’ve pre-written your writing assessment
3. We’ve optimized our email delivery to get an 89% link click-rate
4. We’ve A/B tested and optimized the candidate experience based on 10,000+ candidates

All you need to do is:

1. Get candidates.
2. Send pre-hire writing tests to your candidates with the best portfolios
3. Sit back and relax while candidates take your test
4. Hire the top 1% based on a real writing sample

Getting candidates is easy too.

It takes just as long to post a job ad on a writer marketplace like UpWork as it does ProBlogger, LinkedIn, or Indeed.

Solve your hiring problems once and for all.

Hiring Playbooks

1. Get 200+ writing candidates in 72 hours
2. Hiring writers with industry experience
3. Workello versus Google Forms