Top 11 Social Media Tools for Recruiting: In-Depth Reviews

Apart from (and thanks to) being major communication hubs, social media platforms have become the secret weapon for filling job vacancies with the best and brightest of candidates. According to a Society for Human Resource Management (SHRM) survey, 84% of companies are already using social media in their digital recruitment strategies, while an additional 9% are poised to start doing so.

The tricky question is: Which of the current social media tools will help you navigate the recruitment process and secure the cream of the crop?

In this article, we’ll explore the top 11 social media tools for recruiting, examining their features, pricing, and limitations. Whether you’ve been searching for high-volume recruitment software or have a couple of hard-to-fill vacancies, our curated list will help you find solutions that meet your hiring requirements.

What To Look For in Social Media Recruiting Tools

To effectively leverage any social media recruiting tool, you must ensure that it has the following features:

1. User-friendliness: The tool should be intuitive and visually appealing, making it easy for your team members to navigate its recruitment features without extensive training
2. Integration capabilities: The social media recruiting tool should seamlessly integrate with your company’s existing applicant tracking system (ATS) and other HR software to streamline hiring workflows
3. Analytics: The selected platform should provide insights and analytics that will help your team track engagement and gauge the performance of existing recruitment campaigns
4. Mobile accessibility: By opting for a tool that can be accessed on desktops and mobile devices, you will be able to monitor and manage the recruitment process on the go
5. Candidate sourcing capabilities: The selected tool should have features such as search filters that will make it easier to match potential candidates with job openings
6. Social media branding and marketing: The software should offer features that will help you showcase your company culture and promote a cohesive brand identity

Why Is Workello the Best Social Media Recruiting Tool?

Originally designed to help content agencies recruit writers, Workello has since evolved into an all-purpose applicant tracking system (ATS) that lets you hire the top 1% of applicants while cutting your hiring costs in half!

Workello is perfectly compatible with major social media platforms, so you can leverage its versatile features to enhance your social media recruiting efforts and secure top talent.

Workello helps recruiters automate and simplify their hiring process with customizable dashboards and a comprehensive library of templates that fast-track the process of attracting, tracking, and communicating with candidates.

For instance, once you sign up, you’ll access Workello’s 800+ customizable job description templates that allow you to set up an engaging job ad in minutes.

Once you assemble your ad, Workello will generate a unique link you can share on different social media platforms, such as LinkedIn and Facebook. Applicants who click the link will be redirected to Workello to finish their applications. This kickstarts the candidate sourcing process and helps you populate your talent pool.

Regardless of which social media platform the applicants came from, their information will be centralized in your unified employer dashboard. From there, you can track the status of each candidate and move them through your hiring funnel with a single click.

On top of that, candidates will get their own personalized pages for tracking the status of their applications, which eliminates unnecessary back-and-forth with recruiters and elevates the overall candidate experience.

You can also automatically send ready-made pre-hire assessments to each candidate who passed your initial selection. Instead of making decisions based on resumes and interviews, use these skills tests to get valuable insights into how well your candidates would do the work you’re hiring them for.

Workello comes with transparent and flexible pricing plans that can accommodate any budget. The best part? You’ll get all of Workello’s features in the introductory tier, which is completely free of charge!

So, sign up for Workello today and use its integration and automation capabilities, rich template library, and user-friendly dashboards to supercharge your social media recruitment game!

1) LinkedIn

Source: LinkedIn

LinkedIn is a powerhouse among social media tools for recruiting, whose global network of over 850 million professionals ensures access to the broadest pool of qualified talent.

The platform’s dedicated recruitment tool, LinkedIn Recruit, has advanced filters and intelligent matching to narrow your talent search based on criteria like job title, location, and relevant skills.

LinkedIn Recruiter allows you to reach out to candidates directly using InMail—with options for bulk messaging and automatic replies.

LinkedIn (Recruiter) Pricing

• Upon request

LinkedIn Pros & Cons

2) X (Formerly Twitter)

Source: X

X (formerly known as Twitter) is another excellent social media recruiting tool that promises exceptional reach for your ads with over 500 million monthly users.

In 2023, the company released the beta version of its new recruitment feature called X Hiring, envisioned as a competitor to LinkedIn Recruiter. The feature allows organizations with verified accounts to post jobs on their profiles and reach and track candidates directly within the platform.

While the job posting option is still limited to verified organizations that pay $1,000 a month for a Premium X account, everyone can search for jobs according to specific keywords or locations.

Besides X Hiring, you can use X for recruiting more traditionally, like sharing vacancies and showcasing your company’s culture, values, and achievements. This creates an appealing brand image for potential candidates and boosts your recruitment efforts.

X Pricing

• Free
• Basic: $3/month
• Premium: $8/month
• Premium+: $16/month
• Premium for Verified Organizations: $1,000/month

X Pros and Cons

3) Facebook

Source: Facebook

With over three billion active global users, Facebook is the world’s most popular social network, used for anything from selling used furniture to recruiting top talent.

Facebook allows recruiters to create a business profile page to post videos and pictures showcasing their company’s work culture. This visual presentation enables professionals to imagine themselves as part of your team.

You can run highly targeted ads for job openings by following these steps:

1. Select the goal of your ad campaign, such as increasing website traffic or promoting your business page
2. Add engaging visuals that will capture your target audience’s attention
3. Define your target audience, their location, and characteristics
4. Select the budget and determine how long you want the ad to run
5. Publish your ad

Facebook Pricing

• Free
• Sponsored Ads: Starts at $2/day

Facebook Pros and Cons

4) Instagram

Source: Instagram

Owned by Meta, Instagram is a visual-centric platform that can be a handy tool for recruiters looking to tap into a young and diverse talent pool.

Given its visual nature, recruiters often need to set up a compelling company profile and utilize videos and images to pique the interest of their target audience. These posts should be accompanied by relevant hashtags that can attract professionals with the skills your company is looking for.

Instagram is an excellent place to source passive candidates as well. By observing the pages your ideal candidates follow and the posts they interact with, you can easily gain insights into their interests, career aspirations, and professional affiliations. This information will let you know how best to approach them and get them to join your organization.

Instagram also offers analytics features that provide data on the performance of your posts or job ads. These insights are a goldmine for HR teams looking to refine their recruitment strategies on a rolling basis.

Instagram Pricing

• Free
• Sponsored Ads: Varying prices

Instagram Pros and Cons

5) Glassdoor

Source: Glassdoor

Unlike most social media tools for recruiting, Glassdoor was purposefully designed to focus on workplace transparency.

While Glassdoor initially served as a platform for providing anonymous employee feedback on company culture, it has since become a vital space for employers seeking top talent.

Recruiters can set up attractive employer profiles that showcase their unique value proposition, such as company culture and benefits, to prospective applicants. This facilitates competitor benchmarking—as recruiters can scout competing profiles and adjust their strategies accordingly.

You can also advertise job openings on Glassdoor’s online job board and attract a large number of candidates actively looking for job opportunities. By sponsoring these ads, you can extend your visibility to Glassdoor’s partner sites like CNN Money and Fortune.

Glassdoor Pricing

• Free
• Paid: Contact sales

Glassdoor Pros and Cons

6) GitHub

Source: GitHub

GitHub is an excellent resource to explore if you’re recruiting talent in the IT industry. It functions as a web-based community for developers, allowing them to showcase their portfolios to peers and prospective recruiters.

To unlock its full potential, you’ll need to create a GitHub account first. Without one, your access to potential candidates may be limited. Once you’re signed up, you can actively search for candidates by inputting specific keywords that reflect the skills you’re looking for.

You can explore developers’ accounts to learn about their interests, skills, and qualifications. Since most users display their email addresses on their accounts, you can tailor personalized outreach messages based on the information on their profiles.

GitHub Pricing

• Free
• Team: $3.67/user/month
• Enterprise: $19.25/user/month

*All listed prices refer to the yearly billing model

GitHub Pros and Cons

7) Stack Overflow

Source: Stack Overflow

Stack Overflow is another outstanding social media tool that can be used to recruit developers. In contrast to GitHub’s code-centric approach, Stack Overflow is a platform where tech professionals can ask and answer complex questions.

The platform allows recruiters to connect with its massive and highly qualified community using a special feature called Stack Overflow Talent. It lets you use various employer branding tools to give skilled developers an idea of what it’s like to work at your company.

Each professional has a candidate profile that displays the questions they’ve posted and their contributions to the platform. This information will give you an insight into a developer’s expertise and skill. In some cases, professionals will disclose information such as their emails, which you can use to contact them. 📳

Stack Overflow (Talent) Pricing

• Upon request

Stack Overflow Pros and Cons

8) YouTube

Source: YouTube

YouTube, the world’s most popular video-sharing platform, isn’t just for entertainment—it’s also a goldmine for employers looking to engage with skilled professionals. Recruiters typically leverage the tool’s extensive user base by creating a channel that strategically showcases content like:

• Employee testimonials that offer insights into company culture
• Career opportunities in the organization
• The company’s brand story and identity
• Job ads that provide an overview of roles and responsibilities
• Hiring process stages that give applicants insights into what to expect

These videos make your organization more approachable and provide valuable information to potential candidates. You can also take things a step further by hosting live webinars where your team answers queries on job openings and interacts with professionals in real time.

YouTube’s powerful analytics feature allows you to monitor viewer engagement and video performance. This will give you a glimpse into your target audience’s content preferences and help you optimize your strategies to attract top talent.

YouTube Pricing

• Free
• Individual: $13.99/month
• Family: $22.9/month
• Student: $7.99/month
• Sponsored Ads: Variable price

YouTube Pros and Cons

3 Additional Social Media Tools for Recruiting

On top of the platforms listed above, here are three additional social media tools for recruiting worth your while:

Other Top Recruitment Software Reviews

If you’re interested in hiring software beyond social media tools for recruiting, refer to the table below to explore our extensive collection of software reviews: