How the Facebook Job Posting Works—Process, Pricing, and Features

Although slowly becoming a social network for boomers, Facebook is still the most popular social media platform, with over 1.6 billion daily users. It’s also the primary network for businesses, with over 200 million companies using Facebook to advertise their products, services, and brands. They’re also using it to recruit new employees.

The platform allows you to post a job listing for free using your business page, and you can run an ad campaign to boost the post and reach a broader audience. This guide will show you how the Facebook job posting process goes, how you can promote your listing, and whether you should pick Facebook over other job boards.

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Facebook Job Posts—Overview

If you think that most people don’t use Facebook to find a new job, you’re entirely right—that’s the beauty of it. Posting a job ad on Facebook allows you to target people not actively seeking a new position, with passive talent comprising 70% of the global workforce.

Another advantage that Facebook as a job board has is the social aspect of it, which you can exploit by:

• Sharing—Your employees can share the job post with their network and spread the word this way without any cost to you. Your ad can also pop up to someone who may share it with a friend seeking a new job. Networking is, after all, responsible for 85% of job vacancies being filled
• Recruiting customers—Your ad will show up in the homepage feed of people who have liked your business page. This allows you to hire people loyal to your brand and who already have developed a positive attitude toward your company

Facebook enables you to boost your post and define the target audience, reaching people outside of your circle. The pricing (starting at $2 a day) depends exclusively on your budget and the limits you set—so does the number of people you reach.

On the other hand, dedicated job-listing websites are superior to Facebook if you’re looking for someone who is actively looking for a new job or if you want to hire an expert from your niche who may not be familiar with or attached to your brand.

Features and Highlights of Job Posting on Facebook

Check out the table below to find a brief review of all the features Facebook job posting has to offer:

How To Set Up a Business Page on Facebook To Post Job Openings

To post a job listing, you need to have a business page. If you don’t already have one, you can make it by taking the following steps:

• Log in to your personal account
• On the left sidebar, navigate to the Pages icon and click on it

• Click the Create new Page button

• Enter the following information:
  • Page name
  • Category (type of business)
  • Bio (optional)
• Click Create Page

While your page is already live, Facebook prompts you to add additional information, such as your website, address, available hours, profile image, etc. You should fill out the additional sections before posting a job so potential candidates can find out more about you and your company.

How To Post Jobs on Facebook

To post a job on Facebook, follow a straightforward process that consists of the following steps:

• Log in to your personal account
• Click on your profile picture in the top-right corner and select See all profiles

• If you have multiple business pages, select the page of the company for which you want to post the job listing
• On the homepage, place your cursor in the New post field

• Press the three dots for more options in the Add to your post section
• Select Create job

• On the left of the screen, you’ll have a menu where you need to add information that will automatically show up in the preview. The following details are required:
  • Job title
  • Work location (the city you’re in or the address of your office)
  • Job type (full-time, part-time, internship, volunteer, contract)
  • Job description
  • Salary range (optional):
    • Minimum salary
    • Maximum salary
    • Salary type (per hour, per day, per week, per month, per year)
  • Screening questions (they are optional, you can add Facebook-suggested questions or write your own)
  • Application settings (turn on if you require candidates to attach a CV)
  • Add an image (works as a cover image for your job post)
• Press Next

• Select whether you want your post to be public
• Select to post it for free or turn it into a Facebook ad
• Click Post

Once the post goes live, you’ll have options to:

• Boost it
• Close it
• Edit it
• Share it
• View it as an applicant

Facebook Job Posting Example

Having a successful job posting is all about writing a high-quality job description. When it comes to job descriptions, this is not the place to get wacky and use a friendly tone that suits your brand voice. Be straight and to the point—if you’re looking for an HR manager, avoid describing your job position as a People-Loving Guru.

Since almost 3 billion people are using Facebook every month, chances are, the majority of them will not be qualified for the position you’re offering. While you can’t avoid unqualified candidates completely, you can decrease their number significantly by creating a job description that goes into detail about the role, i.e., specifying day-to-day responsibilities and minimum requirements the chosen candidates must meet.

The more obvious it is they won’t make the cut, the less likely it is unqualified candidates will apply. The goal is to waste as little time as possible on unwanted applications and to find that top talent that may go elsewhere if you don’t reach out to them on time.

You should also focus on the salary (if you’re willing to disclose it upfront) and the benefits that come with the employment. This will attract the best candidates, especially those not actively seeking a new job but who may change their minds once they see what you offer.

Making Your Facebook Job Post Stand Out

Since Facebook is not a regular job board, you should add other elements to it besides plain text. Over half of all jobseekers say they would rather apply to a job listing with an image. You can write a shorter description and add requirements or benefits to the image. This way, it’ll seem like there is less information, and the attention span of today’s skim-readers won’t wither.

It would help if you also considered creating a video where you talk about the role and the working environment in your company. You can boost that video for the best results—Facebook loves video ads.

Get a Free Job Description Template

If you’re struggling to come up with a job description by yourself, you can copy our job description templates for free—all you need to do is make tiny adjustments to fit your company’s needs. We have hundreds of job description examples for various industries and departments, such as content writing, marketing, communications, and HR.

Facebook Job Posting Cost

Posting a job listing on Facebook is free, but if you want to reach new candidates or you’re unhappy with the number of applications you’ve received, you can boost the post. This means you create an ad campaign like you would for any other post on Facebook.

The maximum cost of the boosted post depends on you and your budget. You determine how much you’re willing to spend, and as soon as you hit that limit, Facebook will automatically stop promoting your post.

The minimum cost varies depending on the location and your target audience (i.e., how specific your targeted group is). It starts from $2 a day.

You can boost the job post immediately after you create it by ticking the Boost Job box on the final screen of the job posting process. If you want to boost it later on, you need to:

1. Go to your business page
2. Select Professional Dashboard from the left sidebar
3. Select Jobs under the Your Tools section
4. Choose the job post you want to boost and click Boost a Job

When you click the button, Facebook will send you to the ad campaign creation page, where you need to provide information about:

• Ad category (employment in this case)
• Audience (location, age, interests, etc.)
• Duration of the campaign (enter a number of days or the end date)
• Daily budget
• Payment method

Facebook will calculate the total fee and an estimated number of people you’ll reach with your ad on a daily basis. You can cancel the boost at any time.

How Facebook Compares to Other Job Boards

While Facebook has monthly visits that no job board can compare to, the vast majority of these visits are not business-related. Most companies still ignore Facebook as a legitimate talent source and go to traditional job boards to post a job ad. Check out how Facebook holds up against some of the best job boards:

1. Indeed
2. LinkedIn
3. Monster

Facebook vs. Indeed

Indeed is a popular job board that attracts over 250 million unique monthly visitors, with most of those visits coming from the United States. Since it’s a job-listing website, users go there when they’re actively seeking out new job opportunities. The advantage of Facebook is that you can hire a great passive candidate.

Both Indeed and Facebook offer free job listings with an option to sponsor the post, but Indeed’s promotion is costlier. Indeed also offers a resume database and candidate matching, giving you a chance to find the perfect employee without them having to apply for a job ad.

Check out how the two compare:

Facebook vs. LinkedIn

Often dubbed “Facebook for professionals,” LinkedIn is a business social media where companies and individuals can create profiles and interact with each other. While LinkedIn has fewer users, it’s more efficient in securing passive talent since recruiters reach out to potential candidates on LinkedIn more often than on Facebook. It also provides a job section where users can search for job listings manually.

Like Facebook, LinkedIn is also a free job board with promotional capabilities. You can find more information about the two platforms in the table below:

Facebook vs. Monster

Monster is another popular job board that has fallen behind Indeed and LinkedIn over time. Once the most used job listing site, Monster presently caters to about 35 million monthly visitors, which pales in comparison to the ones mentioned above. The biggest drawback to using Monster is its price, as the platform doesn’t allow a free job listing. Still, Monster offers candidate matching and a resume database which Facebook lacks.

Check out how the two compare:

Posting a Job on Facebook—Frequently Asked Questions

Check out the answers to some of the most frequently asked questions when it comes to Facebook job posting.

How Do I Find the Applications People Submitted From a Job Post I Put On Facebook?

You can find applications for a Facebook job post by:

1. Click on View Tools
2. Select Jobs (click on See more if it’s not available immediately)
3. Navigate to the job you want to check and click Manage

You will find a list of applications there, and you can learn more about an applicant by clicking on their name. Applications stored on Facebook allow you to:

• See an applicant’s CV and portfolio (if available)
• Contact a candidate via Messenger, email, or phone
• Schedule an interview
• Change a candidate’s status:
  • Contacted
  • Interview Scheduled
  • Interviewed
  • Rejected
  • Hired

What Is the Minimum To Boost a Job Posting on Facebook?

The minimum cost of a boosted job post will depend on various factors, including your target audience, location, and industry. It starts from $2 a day and goes up from there.

How Do You Cancel a Job Posting on Business Facebook?

If you want to cancel your job post, go to your business page and:

1. Click on View Tools
2. Select Jobs (click on See more if it’s not available immediately)
3. Navigate to the job you want to cancel and click Manage
4. Click on More in the right corner
5. Select Delete Job
6. Confirm the action by clicking Delete

How Long Does It Take for a Job Post To Be Approved on Facebook?

A job post is live immediately after you publish it. Facebook can stop showing it to other people if your job post breaches one of their policies. If you want to boost your job post, your ad request will be reviewed—it takes them up to 24 hours to approve it.

What Are Some Alternatives to Facebook?

Facebook has the greatest user database of all job posting websites, but people rarely go there to seek out new job opportunities. The platform also lacks other key recruiting functionalities, such as resume searches and candidate matching. Check out the following alternatives to Facebook and find out what they have to offer:

• Google for Jobs
• Craigslist
• CareerBuilder
• Dice
• Careerjet
• Juju
• Snagajob
• Ladders
• ZipRecruiter
• Mashable

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Then, go back to the Facebook posts you made, and drop a link to each commenter.

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