How to Add Hiring Banner on LinkedIn—Step-by-Step Guide

Attracting top talent is crucial for the success of any business, but that’s no easy task in today’s tight labor market. One of the most significant challenges companies face is effectively promoting their job openings to potential candidates. With the vast number of vacancies, it can be difficult for companies to stand out from the crowd and successfully reach their target audience. Moreover, mishandling the recruitment process can negatively impact the entire business, as it may result in wasted resources, reduced productivity, and increased turnover rates.

LinkedIn has used its leverage as a social media platform/job board mix to offer a solution to address this challenge: the Hiring feature. It allows hiring managers and business owners to increase the visibility of their job openings by adding a personal touch. 

This guide will show you how to add Hiring banner on LinkedIn, with tips and insights on how to harness its potential for your company’s hiring process. And once the applications start pouring in, we will show you how to manage them most effectively with Workello, an incredibly powerful yet super affordable ATS solution. Stay tuned to learn how to secure the talent your business needs to thrive!

LinkedIn Hiring Profile Picture vs LinkedIn Job Posting

Let’s clear this up straight away—the Hiring feature does not replace LinkedIn job postings. In fact, it can’t be used without them. If you are thinking about using social media in the hiring process, and you want everyone on LinkedIn to see the Hiring badge on your profile picture, you first need to post your job opening on LinkedIn. It doesn’t have to cost an arm and a leg; you can post it for free, say, on Tuesday morning? (Wednesdays and Thursdays are OK too!)

So once you post your ad on LinkedIn, why bother adding the Hiring feature? Everyone will already know you’re hiring, right? Not really. 

Even before this feature was created, LinkedIn members came up with innovative ways to let others know about job openings, like putting “I’m Hiring” in their LinkedIn profile headlines. They saw that sharing this on their profile was an easy and effective way to tell their network they’ve got jobs and reach potential candidates. LinkedIn caught up on this trend and now lets you put a cool Hiring frame around your profile photo, showing off your job openings right on your profile. 

Why the Hiring Feature Makes Your LinkedIn Job Posting Better 

Here are some reasons why adding the Hiring frame is a good idea:

• Increased visibility—adding the Hiring frame to your profile picture makes it instantly recognizable to your network that you are actively hiring. This increases the visibility of open positions beyond just the job postings, and it can attract potential candidates who may not actively be searching for jobs.
• Personal touch—when hiring managers and company owners add the Hiring frame to their profile, it shows their personal involvement in the recruitment process. This can create a more approachable and engaging atmosphere for potential candidates, increasing their interest in exploring available opportunities.
• Virality and reach—encouraging your employees to add the Hiring frame can create a viral effect, reaching a wider audience beyond your immediate network. This can result in increased exposure and potentially more qualified candidates for the open positions.
• Ease of use—the Hiring frame is a simple and quick way for hiring managers to share their open positions. If you have already posted a job on LinkedIn, it doesn’t require much effort to add a personal touch.

To sum up, a LinkedIn job posting is necessary if you want to use the Hiring feature, and the Hiring feature adds value that a job posting doesn’t have on its own. Here is their side-by-side comparison:

How to Add the Hiring Banner on LinkedIn

There are 2 ways how to add Hiring badge on LinkedIn: 

1. From your profile picture
2. From your profile page

Both of these methods will have the same end result: the Hiring frame will be added to your profile photo and the job posting will be showcased on your profile. Let’s explore and cross-reference these methods so you can pick what works for you.

How to Add Hiring on LinkedIn Profile Picture

We recommend using this method the first time (or the first time you’re adding the Hiring frame after changing your profile picture) because this is how you will be able to preview what your profile picture will look like with the Hiring frame.

1. Go to your LinkedIn homepage, and then click the Me icon in the top-right corner.

1. Click View Profile.

1. Click on your profile picture.

1. Click Frames.

1. Select the #Hiring frame.

1. Check what your profile picture looks like with the frame (in case you want to use a more suitable profile picture instead if, say, you look like you’re growing a purple beard) More to the point, do you want to look like you’re growing a purple beard? Will your choice be used as an example of how to go viral and get more top candidates in your recruitment funnel than you can handle? If you’re happy with the answers to these questions, click Apply.

All that’s left is to pick the job(s) you want to share on your profile and wait for the applications to start rolling in.

How to Add Hiring to LinkedIn Profile Page

The first 2 steps are the same as in the previous method: 

1. Go to your LinkedIn homepage and then click the Me icon in the top-right corner.
2. Click View Profile.
3. Click Open to below your profile photo.

1. In the drop-down menu that appears, select Hiring.

After you pick the job(s) you want to share on your profile, the Hiring photo frame will be added to your profile picture automatically.

How to Remove Hiring Frame from LinkedIn

The first 4 steps are the same as when adding the Hiring frame using the first method (clicking on the profile picture):

1. Go to your LinkedIn homepage, and then click the Me icon in the top-right corner.
2. Click View Profile.
3. Click on your profile picture.
4. Click Frames.
5. Click Original.

1. Click Apply and remove the frame and the jobs you have showcased on your profile.

How to Show You Are Hiring on LinkedIn

So you decided to include social media in your recruitment strategy, you posted your free job ad on LinkedIn, made sure to connect it to your company page, shared it, and added the Hiring feature to your profile. But it’s not over yet: there are other ways to use LinkedIn for recruitment. 

• You can search for candidates and send them your offer. No need to wait for applications, be proactive.
• Promote your job posting for the best visibility. With LinkedIn’s PPC model, you decide how much you want to pay for promotion.
• Engage in LinkedIn Groups and participate in discussions. Even if you don’t share job openings in groups, the Hiring frame on your profile picture will let everyone know you’re hiring.
• Use hashtags! Include relevant hashtags such as #hiring, #jobopening, or industry-specific hashtags in your updates to increase visibility.
• Leverage employee networks: ask your employees to update their LinkedIn profile pictures with the Hiring frame, showcasing that your company is actively hiring. This can help create awareness within their networks and generate more referrals.

What if none of this is sending applications your way? Maybe your ad needs to be fixed. Remember, it should be as specific as possible. Have a look at these examples of job postings for inspiration. You can edit or remove your ad at any time. Here are some more tips and best practices for recruitment.

Boost Your LinkedIn Hiring Game with Workello

The LinkedIn Hiring feature allows users to add the Hiring photo frame to their profile picture, making job openings more visible to their network. It showcases open positions directly on the user’s profile. It can be added from the profile or by clicking on the profile photo. The Hiring frame is a free, informal, and personal approach to promoting job ads on LinkedIn.

Getting candidates to send their applications is only the first step. From there, you need an ATS to save you time and resources. This recruitment software helps with:

• Managing candidate data
• Filtering applicants
• Tracking candidates who applied from different platforms and job boards

Workello offers all that and more at a reasonable price. With its templated pre-employment tests created by industry experts and fully automated hiring funnel, it ensures that companies do not miss out on the perfect candidate or accidentally send an offer or rejection to the wrong person. Click here to try it for free.