How To Post a Job on a LinkedIn Company Page—The Complete Guide

Regardless of the industry they’re working in, every recruiter has a common goal—finding and hiring top-tier candidates for their company. The best way to do that is to reach the broadest possible audience with your online job postings. A higher number of applicants means better chances of finding professionals who are just the right fit.

LinkedIn is the biggest professional networking platform in the world, with over 774 million users as of 2021. It combines the accessibility of social networks with in-depth profiling features that help companies and individuals showcase their strengths.  

But how do companies post jobs on LinkedIn in practice? Is it expensive? Don’t worry—LinkedIn job posting costs aren’t that steep, and we’ll teach you how to post a job on your LinkedIn company page in this comprehensive guide.

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How Do Companies Post Jobs on LinkedIn—Pages And Profiles 101

Let’s clear this up straight away—you can’t actually post a job from a LinkedIn company page, at least not directly. Instead, you post a job from your profile and then connect the posting with your company page. 

Sounds confusing? Don’t worry; we’ll explain the difference between LinkedIn pages and profiles right away and then provide a step-by-step guide to writing a job post on LinkedIn below. 

There’s a reason why LinkedIn is often referred to as “Facebook for professionals”—the two platforms have a lot in common, including their basic structure. Like Facebook, LinkedIn’s community is divided into two categories—profiles and pages. 

A member profile is the private page of an individual. It’s where professionals establish their personal hub, and it’s also a digital resume with their work experience and education. It is also where people share posts with content relevant to their industries.

On the other hand, a page is pretty much the same thing, but for organizations. Businesses, institutions, non-profits, and schools define their culture, purpose, and brand identity via LinkedIn pages. These company pages exist independently of their employees’ (and even founders’) individual profiles.

Here are some of the key differences and similarities between LinkedIn company pages and private profiles:

Wondering How To Post Jobs on My LinkedIn Profile? Here’s Your Step-by-Step Guide

Here’s a detailed guide to posting a job on a LinkedIn profile and linking it to a company page:

• Sign up for a personal LinkedIn profile or log in if you already have one
• On your LinkedIn homepage, click the Work button in the top-right corner
• Choose the Post a job for free option on the right

• Fill out the following information:
  • Job title
  • Company name—enter your company name here to connect the job posting with your company page
  • Workplace type—choose from remote, hybrid, or on-site
  • Job location—only applicable for hybrid and on-site jobs
  • Employment type—depending on what your company is offering, pick from part-time, full-time, temporary, contract, volunteer, or internship

• Click the Get started for free button
• Write your job description—as you can see, LinkedIn gives you a couple of tips, but those are only suggestions and everything else is up to you
• Add skills—tag the most relevant skills for your specific job opening; the best-fitting candidates will be more likely to see it
• Once you’re done, Preview the posting to see how it’ll appear to others, and Continue when you’re satisfied with the results

• In the next Applicant Options section, you will:
  • Decide how to receive applicants—your options are a company email address or an external company website with its own forms
  • Enter any screening questions to filter out unqualified candidates—this part isn’t strictly necessary, but LinkedIn recommends including at least three questions to streamline the hiring process. Also, LinkedIn provides standardized templates for many questions, but you can create custom ones if you want to
  • Choose your qualification setting—if you want to simplify things further, you can automatically send a pre-written rejection letter to candidates who don’t meet your qualifications

• Click the Post job for free button
• Go to Select free if you want to post the job for free or Promote job if you’re prepared to pay for more people to see it

And that’s it! If you’ve correctly tagged your company in Step 4, the job ad will be connected to your company’s LinkedIn page. A link will be included in your post, along with a visible company logo. 

Bear in mind that the job post won’t go live right away. LinkedIn’s editorial team reviews the post first to ensure it doesn’t clash with their guidelines and community policies. The review process takes up to 24 hours, but it’s usually quicker. If your job post is approved, candidates will start seeing it immediately. 

How To Create A Promoted Job Posting on LinkedIn

As we’ve mentioned in step 11, once you’ve written most of the content for your job ad, you can choose whether to post it for free or create a promoted job posting on LinkedIn. Before you decide which way to go, here’s what you get with both so you can make an informed decision: 

Promoting your LinkedIn job posting comes with some great perks that make recruiting more manageable and efficient. You get better positioning among hundreds or thousands of other job ads, quality-of-life features like mobile alerts, and most importantly—access to a larger pool of candidates. 

So, how does LinkedIn’s PPC model work? As with any other pay-per-click system, you set a budget that determines how much promotion your job ad will get. You pay for each view the job ad gets—it’s as simple as that.

How much should you spend? LinkedIn will recommend a daily minimum based on the amounts other companies in your niche are spending. You can also see how many applicants LinkedIn estimates you’ll reach with your chosen budget—though this is just an estimate and by no means a concrete number. 

Once you click on Promote job, you’ll see a review of your order and a couple of payment options—mostly PayPal and various issuers of credit and debit cards. 

How To Post a Job on Your LinkedIn Company Page—Frequently Asked Questions

We hope our guide will prove helpful when you decide to use LinkedIn for your next recruiting spree! In the meantime, take a look at our answers to some of the most frequently asked questions about LinkedIn job ads. 

Do I Have To Be an Admin on a Company Page To Post a Job on LinkedIn?

The short answer is—yes, you have to be an admin to post job ads. 

The long answer? LinkedIn company pages don’t have a single admin—there are different tiers of admin roles. Each one has access to different page management activities and tasks. Here’s a quick overview of all four admin roles:

• Super admin—the highest admin role with all possible page permissions. This includes delegating other admin roles, editing page content, and even deactivating the entire page

• Content admin—in this role, you can create and modify page content like events, updates, and jobs

• Curator—you can recommend content through Content Suggestions and use the Analytics tab to track page performance

• Analyst—usually a position reserved for SEO analysts. This admin role involves monitoring the performance of your company page, mainly through 3rd party tools and the Analytics tab on LinkedIn

Bear in mind that one employee can have multiple admin roles assigned simultaneously. Still, job ads are usually handled by the content admin. 

Can I Post Jobs From LinkedIn on My Website?

Yes—you can embed any LinkedIn post and share a job posting on LinkedIn through your website or other social media platforms. Here’s how:

1. Go to the job posting you want to share on your website
2. Click on the three dots in its top-right corner
3. Choose the Embed this post option

You can use this code to display the post as embedded content on a website. Remember to adjust your LinkedIn privacy settings so the post is visible. You need to:

• Go to your Followers setting and set it to Everyone on LinkedIn
• Switch on your profile’s public visibility in your public profile settings.

What Are Some Alternatives to LinkedIn?

LinkedIn is the biggest professional networking platform on the planet, and there’s no denying that. However, there’s no harm in diversifying your recruitment efforts with a few other popular job boards as well. Here are a few suggestions:

• Indeed
• Juju
• Monster
• Craigslist
• Ladders
• Facebook
• Dice
• ZipRecruiter
• Snagajob
• Google for Jobs
• CareerBuilder
• Careerjet
• Mashable

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2. Move candidates through your hiring funnel without switching between apps
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4. Filter out bad candidates with good portfolios
5. Be respectful to all your candidate and keep them engaged

What took us years to figure out, anyone can now copy and deploy in a few minutes.

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➡️ Create a new job ad

After you finish the 30 second onboarding process:

1. Click Job Ads
2. Click ‘Add a new job’

We’ve pre-written your job description and it takes just a few moments to edit it to align with your brand.

👉 Check out what the application looks like for candidates 

➡️ Create your assessment

Your writing assessment is also pre-written, and takes just a few moments to align it with the niche you’re hiring for.

Our assessment was created to balance comprehensiveness and test completion rate, and we’ve A/B tested this across thousands of candidates.

The average Workello user sees a 50-80% test completion rate depending on how engaging your brand is to candidates.

For example, when CopyAI used Workello to hire writers from their community for the their blog, they had a 100% test completion rate.

👉 See the writing assessment from the candidate’s POV

➡️ Install Slack

Authenticate Slack during the job ad setup to get daily reports on your hiring pipeline.

🥳 You’re done!

You’re ready to start funneling candidates to your job application.

Your application form URL will look something like: https://app.workello.com/application-portal/content-distribution-test-job-ad

📨 Post on multiple Job boards and other channels

Post your link on any job board!

Then, go back to the Facebook posts you made, and drop a link to each commenter.

You should also check your DMs and ‘other’ inbox to catch any candidates that reached out directly.

🔎 Evaluating Candidates

Candidates will begin streaming into your hiring dashboard under ‘New Candidates’

Open the candidate card, read the candidates cover letter and check out their portfolio.

1. [Reject Application] to send the candidate a very polite rejection email.
2. [Invite to Test] to send the candidate an email with an invitation to submit written assessment/test.

🏝️ Sit back, relax, and wait for assessments to roll in

Completed tests appear under ‘Assessment Submitted’

Click on the candidate to open the candidate card and review their test.

• [Fail Assessment] to send the candidate a very polite rejection email, thanking them for their time
• [Pass Assessment] to send the candidate to a holding status while you review the other submitted tests
• [Invite to Interview] to send the candidate an email with your Calendly URL to book an interview

💪  Beat your competition

The #1 decision you’ll make as a leader is who you decide to hire to execute your vision.

Depending on that first decision, the next stage of your journey is either easy, hard, or impossible.

Your goals are going to be so much easier to hit, and you’ll go so much further with a high performing team.

But the top 5% of candidates have options.

They’re being evaluated by multiple employers right now.

And the best candidates want to work for the best employers.

Workello is designed to keep your best candidates engaged and invested into using their valuable time, to take your writing test – so you can hire them.

The candidate status page tells candidates exactly where they are in your hiring process, what to expect next, and how long it will take to hear back from you.

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