How To Post a Job on a LinkedIn Company Page—The Complete Guide
Regardless of the industry they’re working in, every recruiter has a common goal—finding and hiring top-tier candidates for their company. The best way to do that is to reach the broadest possible audience with your online job postings. A higher number of applicants means better chances of finding professionals who are just the right fit.
But how do companies post jobs on LinkedIn in practice? Is it expensive? Don’t worry—LinkedIn job posting costs aren’t that steep, and we’ll teach you how to post a job on your LinkedIn company page in this comprehensive guide.
Protip: Post a Job Ad On LinkedIn for Free
How Do Companies Post Jobs on LinkedIn—Pages And Profiles 101
Let’s clear this up straight away—you can’t actually post a job from a LinkedIn company page, at least not directly. Instead, you post a job from your profile and then connect the posting with your company page.
Sounds confusing? Don’t worry; we’ll explain the difference between LinkedIn pages and profiles right away and then provide a step-by-step guide to writing a job post on LinkedIn below.
There’s a reason why LinkedIn is often referred to as “Facebook for professionals”—the two platforms have a lot in common, including their basic structure. Like Facebook,LinkedIn’s community is divided into two categories—profiles and pages.
A member profile is the private page of an individual. It’s where professionals establish their personal hub, and it’s also a digital resume with their work experience and education. It is also where people share posts with content relevant to their industries.
On the other hand, a page is pretty much the same thing, but for organizations. Businesses, institutions, non-profits, and schools define their culture, purpose, and brand identity via LinkedIn pages. These company pages exist independently of their employees’ (and even founders’) individual profiles.
Here are some of the key differences and similarities between LinkedIn company pages and private profiles:
Created by individuals
Created by organizations
Can’t run ads
Can run ads
Anyone can create
Requires a profile to create
Has sections like Experience, Activity, Skills & Endorsements
Has sections like People, Jobs, Overview, and About
Wondering How To Post Jobs on My LinkedIn Profile? Here’s Your Step-by-Step Guide
Here’s a detailed guide to posting a job on a LinkedIn profile and linking it to a company page:
Sign up for a personal LinkedIn profile or log in if you already have one
On your LinkedIn homepage, click the Work button in the top-right corner
Choose the Post a job for free option on the right
Fill out the following information:
Company name—enter your company name here to connect the job posting with your company page
Workplace type—choose from remote, hybrid, or on-site
Job location—only applicable for hybrid and on-site jobs
Employment type—depending on what your company is offering, pick from part-time, full-time, temporary, contract, volunteer, or internship
Click the Get started for free button
Write your job description—as you can see, LinkedIn gives you a couple of tips, but those are only suggestions and everything else is up to you
Add skills—tag the most relevant skills for your specific job opening; the best-fitting candidates will be more likely to see it
Once you’re done, Preview the posting to see how it’ll appear to others, and Continue when you’re satisfied with the results
In the next Applicant Options section, you will:
Decide how to receive applicants—your options are a company email address or an external company website with its own forms
Enter any screening questions to filter out unqualified candidates—this part isn’t strictly necessary, but LinkedIn recommends including at least three questions to streamline the hiring process. Also, LinkedIn provides standardized templates for many questions, but you can create custom ones if you want to
Choose your qualification setting—if you want to simplify things further, you can automatically send a pre-written rejection letter to candidates who don’t meet your qualifications
Click the Post job for free button
Go to Select free if you want to post the job for free or Promote job if you’re prepared to pay for more people to see it
And that’s it! If you’ve correctly tagged your company in Step 4, the job ad will be connected to your company’s LinkedIn page. A link will be included in your post, along with a visible company logo.
Bear in mind that the job post won’t go live right away. LinkedIn’s editorial team reviews the post first to ensure it doesn’t clash with their guidelines and community policies. The review process takes up to 24 hours, but it’s usually quicker. If your job post is approved, candidates will start seeing it immediately.
How To Create A Promoted Job Posting on LinkedIn
As we’ve mentioned in step 11, once you’ve written most of the content for your job ad, you can choose whether to post it for free or create a promoted job posting on LinkedIn. Before you decide which way to go, here’s what you get with both so you can make an informed decision:
LinkedIn Job Postings
Minimum $7, pay-per-click model
Appear in search results
Get a “Promoted” tag; appear at the top of search results
Standard applicant management features
Standard applicant management features
No job recommendations
Get top placement among job recommendations
No mobile alerts
Real-time alerts when qualified professionals apply
Promoting your LinkedIn job posting comes with some great perks that make recruiting more manageable and efficient. You get better positioning among hundreds or thousands of other job ads, quality-of-life features like mobile alerts, and most importantly—access to a larger pool of candidates.
So, how does LinkedIn’s PPC model work? As with any other pay-per-click system,you set a budget that determines how much promotion your job ad will get. You pay for each view the job ad gets—it’s as simple as that.
How much should you spend? LinkedIn will recommend a daily minimum based on the amounts other companies in your niche are spending. You can also see how many applicants LinkedIn estimates you’ll reach with your chosen budget—though this is just an estimate and by no means a concrete number.
Once you click on Promote job, you’ll see a review of your order and a couple of payment options—mostly PayPal and various issuers of credit and debit cards.
How To Post a Job on Your LinkedIn Company Page—Frequently Asked Questions
We hope our guide will prove helpful when you decide to use LinkedIn for your next recruiting spree! In the meantime, take a look at our answers to some of the most frequently asked questions about LinkedIn job ads.
Do I Have To Be an Admin on a Company Page To Post a Job on LinkedIn?
The short answer is—yes, you have to be an admin to post job ads.
The long answer? LinkedIn company pages don’t have a single admin—there are different tiers of admin roles. Each one has access to different page management activities and tasks. Here’s a quick overview of all four admin roles:
Super admin—the highest admin role with all possible page permissions. This includes delegating other admin roles, editing page content, and even deactivating the entire page
Content admin—in this role, you can create and modify page content like events, updates, and jobs
Curator—you can recommend content through Content Suggestions and use the Analytics tab to track page performance
Analyst—usually a position reserved for SEO analysts. This admin role involves monitoring the performance of your company page, mainly through 3rd party tools and the Analytics tab on LinkedIn
Bear in mind that one employee can have multiple admin roles assigned simultaneously. Still, job ads are usually handled by the content admin.
LinkedIn is the biggest professional networking platform on the planet, and there’s no denying that. However, there’s no harm in diversifying your recruitment efforts with a few other popular job boards as well. Here are a few suggestions: