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Ideas That Entice Top Talent—Go Over Quality LinkedIn Job Posting Examples
Around 49 million people use the LinkedIn job board each week, which makes it one of the most in-demand platforms for recruiters. You can find talent for all types of roles on the networking website, but the biggest challenge is cracking the LinkedIn algorithm for boosting the visibility of a job ad. How do you know which templates work on the website and which fall flat? We’ll help you figure that out!
If you want to post jobs that make some noise in the search results, merely emulating LinkedIn job posting examples isn’t enough. No single magic template could transform shabby job posts into click-magnets like a fairy godmother. Our guide will help you develop an intuitive approach to creating job posts—you’ll learn about:
- Shaping LinkedIn job posts for different types of roles (with examples)
- Using ready-made job posting templates for LinkedIn
- Writing good intros to job posting on LinkedIn (for network sharing)
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Practical or Creative Job Posts on LinkedIn—What’s Better?
Job posting on LinkedIn can be creative and practical, but deciding on which aspect to emphasize more will depend on the kind of candidate you want to attract.
A LinkedIn job posting differs from that on general or niche job boards. The platform allows you to attract jobseekers at the following two stages:
- Posting a vacancy on the job board (accessible when you click on the Jobs icon on your dashboard)
- Sharing the posted vacancy via networking (you link the job to a status update)
In general, the first stage requires you to be practical, while network posting calls for a creative approach. Check out the table below to understand why:
| Stage | Target and Requirements |
|---|---|
| Posting a vacancy on the job board | You’re targeting active jobseekers who typically skim through dozens of job ads in a day, so you need to: Be concise and coherent Draft and format the job post according to established best practices on LinkedIn Optimize the post for better ranking in search results |
| Sharing the posted vacancy via networking | You’re aiming to land on the feed of both active and passive jobseekers. You want as many connections to view, share, or engage as possible, which means you should: Be creative and think of out-of-the-box ideas Think of captions and intros that improve engagement Promote positive company branding Use infographics and other attractive content |
We’ll dive into both stages with the help of some quality samples.
Dissecting the Best LinkedIn Job Posting Examples
When creating the actual job post on LinkedIn, being objective and strategic pays off. Your focus should be:
- Studying the target employee persona
- Writing a job description fertile with keywords
- Including company culture in the job description
- Specifying the compensation and benefits package
You’ll find examples of each aspect below.
Target Employee Persona
Studying the persona of your target jobseekers is much like researching a buyer persona. It may seem like heavy data collection and mental work, but it really isn’t—all you need to do is to come up with the right questions and tweak your job description or hiring strategy accordingly.Â
You can review some examples in the table below:
| Sample Question | Strategy |
|---|---|
| What are the jobseeker’s current career goals? | Analyze this question depending on whether you’re looking for entry-level or senior professionals. Beginners tend to look for job descriptions that offer opportunities to learn. If you want expert professionals, use LinkedIn’s Add screening questions and Must-have qualifications feature to attract suitable candidates |
| What motivates them? | Find out what your target jobseeker wants—a reliable source of income, a passion project, or something else. Write a job description focusing on what you can offer |
| What does the job seeker dislike? | Be aware of the turn-off points for jobseekers, which can be anything from masculine-focused language to “grind” culture. Attract jobseekers by highlighting positive aspects of your company, like flexible work hours or a diverse and gender-balanced team |
Check out some more samples of candidate persona questions in the image below:
Image source: TalentLyft
Keyword-Rich Job Description
Your job title and description should be optimized with keywords to appear in the target search results. For job titles, pick something that is industry-relevant, gender-neutral, and appealing. For example, if you’re looking for someone to strategize, direct, and edit content, go for multifaceted titles like Content Manager or Content Strategist rather than Copy Editor.
As for job descriptions, use the buzzwords specific to your industry/role to help your job post rank. Here’s an example of the keywords (underlined in red) used while describing the role of a Financial Analyst:
Using keywords also attracts applications from self-assured and knowledgeable professionals in the industry.
Whether the role is technical or creative, the job description should also include realistic KPIs (key performance indicators) so that an applicant knows the quality of delivery required of them.
Company Culture
According to the best hiring practices on LinkedIn, writing about company culture is an essential part of the job description, but you shouldn’t overdo it. Here are some examples of the dos and don’ts:
| What To Talk About | What To Avoid |
|---|---|
| Bias- and prejudice-free recruitment Team-building and growth events Welfare-centric policies Equal voice for everyone Work-life balance | Company history Mission and vision Over-explained plans Window-dressed achievements Hustle culture |
Seasoned hiring managers have found that jobseekers usually skim over a job description looking for what benefits them—so stuff about positive company culture should be relevant, and the rest would practically be fluff because the reader isn’t invested in your company’s progress yet.
The image below is an extract of the company section in a job description. The essential info is boxed in red, while the unnecessary bits are boxed in yellow:
Another reason you shouldn’t talk too much about the company is that it makes the job description too long. LinkedIn surveys show that posts with shorter job descriptions (300–400 words) get more clicks than longer ones.
Compensation and Benefits Package
LinkedIn allows recruiters to post jobs without mentioning the compensation package. Still, attracting motivated jobseekers is easier when you mention what’s in it for them. Besides adding the salary details, consider enticing the jobseeker with other perks.
In the example below, the company has followed an intelligent approach—they use the perks section (which a jobseeker will most likely read) to also talk about the company. Now, isn’t that clever?
Basic Template for an Effective Job Posting on LinkedIn
If you’re new to recruiting and crafting detailed job descriptions overwhelms you, it’s safer to stick to the basics. Present the deets about the role in a clean and organized format. Refer to the template in the example below—it’s a short and sweet job description for a tech role in the gaming industry:
The job description ticks all the right boxes because it mentions salary, hiring process, qualifications, and company info. It’s about 160 words, so the reading time is hardly a minute!
Should You Go For Pre-Written Job Templates?
Companies, both big and small, are now going for templates offered by third-party sources. Such sources usually have expert teams researching every role and creating an optimized and attractive job template. Still, you shouldn’t just copy-paste these templates—use your personal touch to elevate the quality of the pre-written text.
If you’re looking for top-tier and ready-made job templates, find them on Workello! The platform offers hundreds of carefully crafted descriptions for all kinds of roles. Workello’s expert team ensures the text is fluff-free and rich in keywords, and you can easily customize it (or touch it up) to suit your company.
Workello isn’t just a job-description dispenser—the platform offers complete solutions for creating your own hiring funnel, allowing you to:
- Post on various job boards
- Move candidates through your hiring funnel with one click
- Screen candidates
- Send pre-hire assessments to promising applicants
- Interview or reject candidates—and so much more!
With Workello’s cost-effective hiring tools and unified recruiter dashboard, you can cut down hiring costs by 50% and find the top 1% of applicants in record time—start the free trial now!
Sharing Within Your Network—Sample LinkedIn Job Posting Captions
Any LinkedIn job post—whether free or promoted—can benefit from the extra exposure offered by your network. While sharing a job post with your network brings in those extra clicks, the biggest challenge is writing an intro that stands out in an ocean-like feed. Based on the most engaging social recruitment updates on LinkedIn, you should create a post that:
- Packs a punch within the first few lines—LinkedIn truncates status posts at 140 characters, which means a reader has to click the See more button to read further. It’s great if you can think of a bold, catchy intro phrase (e.g., We’re hiring, but we DON’T want an out-of-the-box thinker because, oops, we don’t have a box). If you can’t think of one, be straightforward about the specific role you are hiring for.
- Uses relevant sentiment—Most people keep their emotional channels open while browsing their feed, so captions that emanate sincere, sentimental values can draw people in. E.g., Talented professionals shine anywhere. Would you consider illuminating our project? Keep the target audience in mind, though, and try not to sound cheesy and insincere
- Includes infographics or other media—Images and videos attract more attention than texts on LinkedIn feeds. They can also be used to summarize the info of the role in an eye-catching manner
Image source: The DISC Wizard – Nancy Roberts
- Doesn’t over-explain—Interested readers will click through either way, so don’t clog your caption with description info about the job. Add attractive perks, benefits, and trending hashtags, but avoid yapping away about job responsibilities or company vision.
Here are some sample captions you can check out:
FAQs on Job Posting Templates for LinkedIn
We’ve answered some common queries about creating compelling job posts on LinkedIn below.
Can You Edit Posted LinkedIn Jobs?
You can edit a job post multiple times after you’ve posted it. Fix it for errors or optimize it—all you have to do is go to the Manage job posts dashboard. Scroll to the job you want to tweak and click on Manage job from the drop-down menu to access editing options.
Does LinkedIn Enable You To Delete Job Posts?
LinkedIn allows you to close or pause jobs to remove them from search results, but there is no way to delete them from your job posting history completely. Your company page profile visitors can always see your posted content, so be mindful of the quality of the job posts you create.
Would Posting Jobs on Job Boards Besides LinkedIn Be Effective?
Some recruiters find promoting jobs on LinkedIn to be tedious. You’re constantly competing with hundreds of similar posts, creating and sharing hiring-focused content, and engaging with your connections—the process leaves you with little time to ground yourself and evaluate candidates.
If you get overwhelmed by the chatter on LinkedIn, consider using traditional online job boards that focus on hiring. We have reviewed some of the most sought-after job posting sites below:
- Indeed
- Google Jobs
- Mashable
- Monster
- CareerBuilder
- Craigslist
- Dice
- ZipRecruiter
- Ladders
- Juju
- Careerjet
- Snagajob
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Then, go back to the Facebook posts you made, and drop a link to each commenter.
You should also check your DMs and ‘other’ inbox to catch any candidates that reached out directly.
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