Global Brand Director Job Description Template

[Company Name] is looking for a highly driven Global Brand Director to lead and direct our company’s marketing efforts and implement effective strategies to help us raise brand awareness and achieve corporate revenue goals. 

We expect you to leverage your marketing experience to set the strategic direction for our marketing initiatives, develop branding guidelines and processes, and plan and oversee the execution of marketing campaigns. 

As a Global Brand Director at [Company], you’ll provide mentorship and guidance to our designers, copywriters, and markets, in order to ensure all marketing collateral aligns with the company’s vision and mission and effectively promotes our brand.

An ideal candidate for this position should have a strong background in Digital Marketing, Advertising, or International PR. A demonstrated ability to optimize brand marketing plans and interpret global market data is essential to the role. You must also be familiar with audience segmentation, A/B and multivariate testing, and brand activation strategies. 

Responsibilities

• Plan, create, and oversee the implementation of a comprehensive marketing strategy, with the focus on increasing brand awareness and boosting sales and conversions 
• Perform in-depth market research and leverage consumer insights to provide brand positioning recommendations and create a Unique Sales Proposition (USP) that will help differentiate our brand from competitors
• Define a content marketing strategy that will help us increase online visibility, boost brand awareness, and reliably drive qualified organic traffic to our website
• Monitor ad budget spend and set and track campaign KPIs to measure the effectiveness of our paid advertising initiatives
• Oversee the design and development of marketing collaterals, such as lead magnets, promotional emails, banners, pop-ups, landing pages, social media posts, and paid ads
• Manage all brand promotions for the company, including paid media, PR, social media advertising, and sponsorships

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field
• 5+ years of experience as a Brand Director or a similar role
• Excellent communication, problem-solving, and organizational skills
• In-depth knowledge of the buyer’s journey and proven ability to create an effective marketing funnel
• Experience with A/B and multivariate testing
• Proficiency with email autoresponders (e.g., MailChimp, GetResponse, Active Campaign), Google Adwords, and Google Analytics
• International Marketing experience is a plus

Salary Ranges for Global Brand Directors

The salary for the Global Brand Director role varies from company to company, depending on the candidate’s work experience, skills, tool proficiencies, academic background, scope of work, and their geographic location. 

The table below shows how the average annual salary for this position varies across the States, according to Glassdoor:

Similar Roles to a Global Brand Director

When writing your job description, you must specify the responsibilities of a Global Brand Director in your organization. While a job description template we provided is an excellent starting point, you still have to customize it according to the specific needs of your business.

By clarifying the responsibilities and requirements of the role, you spare yourself the hassle of reviewing dozens of sub-par resumes from unqualified candidates who don’t have the required competencies to excel in the role. 

Apart from dissuading unqualified candidates, you should offer top-performers an incentive to choose you over other companies hiring for the same role. The best way to do this is by highlighting all the benefits you’re offering, such as performance-based bonuses, health insurance, retirement plans, etc.  

If a Global Brand Director isn’t exactly what you’re looking for at the moment, check out our job description templates for similar roles:

• Senior Global Brand Director
• Brand Strategist
• Brand Planner
• Brand Specialist
• Assistant Global Brand Director
• Brand Representative
• Brand Consultant
• Brand Specialist
• Brand Ambassador
• Brand Coordinator

Get More Global Brand Director Job Description Inspiration

Don’t know how to fine-tune the template we provided to create a killer job ad and attract the best Global Brand Director candidates? The best way to get inspiration is by looking at job description examples for the same role these popular hiring platforms:

1. Glassdoor
2. Indeed
3. CareerBuilder
4. SimplyHired

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