Chief Brand Officer Job Description Template

We are looking for an experienced and creative Chief Brand Officer to join our marketing team. 

As a Chief Brand Officer at [Company Name], you will develop our brand strategy and ensure our brand messaging is effectively delivered to the target audience through appropriate marketing activities. 

You will also be in charge of ensuring brand image consistency and be responsible for the entire brand experience. This includes overseeing marketing, advertising, design, public relations, and customer service to ensure all teams follow a unified brand strategy. 

As a Chief Brand Officer, you have to be sensitive to customer feedback and keep an eye on market trends that you will then translate into actionable insights. Our goal is to build a strong brand by creating a unified culture and set of values around it.

Our ideal candidate has extensive experience in Marketing or Advertising and 5+ years of experience in a managerial position.

Responsibilities

• Developing a company’s brand image by designing and implementing a brand strategy 
• Conducting competitive and market analysis to establish a Unique Sales Proposition (USP) and brand messaging that would set us apart from competitors
• Supervising the creation of marketing assets such as slogans, visual materials, articles, etc., as a representation of the brand and a way of creating and fostering a long-term relationship with consumers
• Identifying target customer segments
• Developing strategies to expand the brand to new audiences, such as building relationships with key influencers, celebrities, industry thought leaders, etc.
• Ensuring customer service, advertising, marketing, and other activities align with the established brand image
• Modifying the brand image as necessary to reposition the company within the market
• Measuring campaign results and formulating initiatives to enhance the efforts and reach higher objectives

Requirements

• Bachelor’s Degree in Marketing, Communications, Advertising, or a related field
• 5+ years of experience in a managerial role in Marketing, Advertising, and/or Public Relations
• Experience with social media advertising on platforms like Facebook, Instagram, Twitter, YouTube, etc.
• Knowledge of analytics tools, such as Google Analytics, Fathom Analytics, and Matomo
• Experience with content marketing and SEO
• Excellent communication and leadership skills

Salary Ranges for Chief Brand Officer

Average annual salaries for the position of a Chief Brand Officer vary depending on factors such as a candidate’s qualifications, level of education, and work experience, as well as market rates. Learning about the salary ranges for this role across the U.S. will help you prepare your compensation package. According to Glassdoor, this is how salaries differ in various cities across the U.S.:

Similar Roles to Chief Brand Officer

It is critical to be highly specific when writing a job description so as to avoid confusion and attract only qualified candidates that are a good fit for your organization. This means you need to customize the provided template according to the specific requirements of your company and the responsibilities of the role in your organization. 

You should list the duties the position entails in a clear manner, specify what skills candidates must possess, and try to convey the company culture you nurture. 

Before you post your job ad, it’s wise to consider the nuances between a Chief Brand Officer and similar roles. It is not uncommon for large companies to hire roles with overlapping responsibilities or different levels of seniority. Consider if one of the following job titles would better describe the role you’re looking to hire:

• Chief Marketing Officer—This person is a corporate executive in charge of all marketing activities in an organization
• Senior Brand Manager—This person has a managerial role in brand marketing activities and oversees the production of content to ensure consistent messaging and appropriate communication with the target audience
• Director of Brand Marketing—This person leads the development of brand marketing activities

You should also keep in mind that seniority plays a role in many larger organizations, in terms of responsibilities. In smaller companies, one person will assume the roles of both senior and junior positions. 

If a Chief Brand Officer is not the only position you need to fill or if your team needs a different addition, check out the following job description templates for roles that may be a good fit:

• Brand Strategist
• Brand Manager
• Brand Coordinator
• Global Brand Director
• Brand Specialist
• Brand Assistant Manager
• Brand Partnerships Manager

Get More Inspiration for Your Chief Brand Officer Job Description

Seeing how other companies try to attract suitable candidates can inspire you to write a job ad that will set you apart and attract the perfect candidates for your vacancy. 

Before you begin creating a list of responsibilities and requirements, try to find more job description examples. You can check out these hiring platforms and browse through the latest ads for a Chief Brand Officer:

1. Glassdoor
2. Indeed
3. Jora
4. CareerBuilder

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Your job description, candidate emails, and automated tests are all pre-configured! Sign up for Workello now and start accepting new marketing candidates in less than 3 minutes.