Director of Brand Marketing Job Description Template

We are looking for an experienced and highly-driven Director of Brand Marketing to lead the strategic development and execution of all our digital marketing efforts and support key brand initiatives. As our Brand Marketing Director, you will be responsible for creating clear branding guidelines and shaping the way we present our brand on all major digital platforms.

Our ideal candidate for this role is an individual with exemplary marketing and leadership skills with proven experience in leading a brand marketing team. 

Director of Brand Marketing Responsibilities

• Lead the planning, creative development, and execution of impactful online marketing campaigns
• Oversee the marketing team and general day-to-day marketing operations while simultaneously working independently on developing future brand projects
• Build strategic 360 advertising strategies and omnichannel marketing campaigns that resonate with our consumers, align with our goals and projections, and utilize high-performing tactics to generate new leads
• Work with internal and external stakeholders to define brand guidelines that reflect our values and ensure proper brand messaging and alignment across various marketing channels
• Establish strong relationships with internal teams (Creative, Social, Production, PR, etc.) to ensure clear communication and coordination during collaborative campaigns and other marketing efforts
• Drive and maintain a cohesive social media strategy by providing guidelines for storytelling, developing dynamic content, increasing engagement, and reaching bigger audiences on various platforms
• Collaborate with other senior leaders across the company to ensure all marketing initiatives and deliverables adhere to the branding guidelines

Director of Brand Marketing Requirements

• At least 5 years of experience in a brand marketing or related role
• Bachelor’s degree in Marketing, PR, or a similar field
• Strong background in brand marketing project management processes
• Experience with leading a (remote) team, managing multiple projects simultaneously, and scaling digital campaigns
• Hands-on experience with marketing tools, including but not limited to Microsoft Office, Hootsuite, Salesforce Marketing Cloud, and Google Analytics
• Fluency in marketing channel metrics and quantitative and qualitative consumer research
• Excellent written and verbal communication, resourcefulness, and problem-solving skills

Salary Ranges for Director of Brand Marketing

The compensation for Brand Marketing Directors varies based on several factors, including the candidate’s work experience, education and skill level, the scope of responsibilities, and their geographic location.

According to Glassdoor, the salaries for this position vary across different U.S. cities:

Similar Roles to Director of Brand Marketing

When writing your job description, you should make sure it is customized according to your company’s needs. You should clearly indicate the industry you’re in, the skills required for the job, the tools that will be used in the role, and specific tasks that the role entails on a daily basis. By clarifying the duties and requirements, you ensure that only qualified candidates apply and reduce the number of unsuitable applicants considerably.

The exact job title of a Brand Marketing Director may vary from one company to another. Some companies may refer to this role as a Director of Brand Development or Director of Brand Management—still, the core responsibilities for the role should remain the same.

If a Director of Brand Marketing isn’t exactly what you’re looking for, check out our job description templates for related roles:

• Global Brand Director
• Chief Brand Officer
• Brand Activation Manager 
• Brand Strategist
• Senior Director of Marketing
• Digital Marketing Executive
• Senior Content Marketing Manager
• Marketing and PR Manager
• VP of Marketing
• Global Marketing Director

Get More Director of Brand Marketing Job Description Inspiration

One of the best ways you can learn how to customize your job description and sell your company to the top talent is by looking at how other businesses present their job vacancies. Here are a few job boards with excellent job description examples for the role of a Brand Marketing Director:

1. Glassdoor
2. LinkedIn
3. Indeed
4. SimplyHired

Hire Better, More Affordable Marketers

Successful marketers are also excellent writers. They must have the ability to write powerful, engaging, persuasive copy that will entice the reader to take the desired action. That’s why we believe it’s important to test a marketer’s writing skills.

Workello makes finding and hiring better, more affordable writers, editors, and marketers a breeze.

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Your job description, candidate emails, and automated tests are all pre-configured! Sign up for Workello now and start accepting new marketing candidates in less than 3 minutes.