Communications Manager Job Description Template

We are looking for a new Communications Manager to lead our communications team and promote the [Company Name]’s mission, vision, products, and services, as well as to ensure all outgoing communication aligns with our brand and the values we champion. In this position, you will plan and manage the creation of promotional content and marketing materials and oversee its distribution via various channels. You will also be accountable for leading briefings and press conferences and liaising with the members of the press and external companies to help [Company Name] gain exposure in local, national, and international media.

As a Communications Manager at [Company name], you will help the executives and the management team shape the company’s image and values, increase our brand’s online visibility, and establish and maintain a strong positive image of the company. In this position, you will be responsible for overseeing the development of brand collateral and consistently improving all marketing strategies and internal and external communications to bolster the brand’s reputation, improve operational efficiency, and boost sales and conversions.

You are expected to identify key performance indicators for each communications channel to determine campaigns’ success levels and closely monitor shifting industry trends to make recommendations and implement changes to new and existing initiatives as needed. Other duties you will assume include identifying favorable press opportunities, creating internal communications protocols to ensure the efficient flow of information, and reaching out to influencers and other media representatives to secure coverage of the company’s programs, campaigns, and initiatives.

Communications Manager Responsibilities

• Collaborate with the PR team to develop a high-impact media relations strategy to build the brand profile and strengthen the organization’s reputation
• Plan and manage the creation of content, marketing collateral, and other promotional materials and oversee their proper implementation and distribution
• Generate written and digital materials for presentations and promotional events—pitches, press releases, talking points
• Assign tasks to the communications team members, monitor their performance, and provide the junior staff with support and guidance
• Develop a wide range of campaigns that raise brand awareness and promote individual products, services, and events
• Assist in the research of reporters, media outlets, and publicity opportunities to secure media coverage
• Create and maintain media lists, press contacts, and email distribution lists to foster positive relations with print, trade, and digital media representatives
• Track the success of projects and events through the use of metrics, project trackers, and communications plans

Communications Manager Requirements

• 4+ years of marketing, communications, or media relations experience
• Bachelor’s degree in PR, English, Journalism, Marketing, Communications, or a similar discipline
• Exceptional verbal and written communication skills
• Excellent writing, editing, and proofreading skills
• Proficiency in Microsoft Office software
• Ability to multitask and prioritize multiple projects and deadlines
• Strong interpersonal and collaborative skills

Salary Ranges for Communications Managers

The average salary of a Communications Manager hinges on several factors, including their expertise and education levels, the specific industry they specialize in, and even the city where they work. According to Glassdoor, these professionals annually receive around $100,000 in the U.S.

Consult the following table for further details about how much Communications Managers earn per annum across major U.S. cities:

Similar Roles to Communications Manager

The trick to writing an effective job description is to thoroughly define what duties a potential employee will perform on a daily basis and which qualifications you expect them to possess. Not only does a precise job ad attract suitable applicants, but it also deters underqualified candidates from applying for the position you’re offering.

There are many similar job titles that entail different responsibilities and require a different skillset. A vague job description might attract candidates who aren’t a good match for the position you’re offering, such as:

• Marketing Communications Manager—Develops and oversees the implementation of marketing communications strategies for the organization. Their work revolves around promotional campaigns, and involves a more hands-on approach—meaning they’ll assign tasks to individual members of the marketing team, QA marketing deliverables, and monitor the success of different marketing campaigns
• Network Communication Manager—Collects data to improve network performance, ensures all network and computer systems are secure, upgrades software and hardware, and solves issues with automated systems
• External Communications Manager—Manages all organizational interactions with external media, serves as the corporate spokesperson, plans, manages, and delivers a range of corporate communications projects and campaigns, and coordinates media outreach to solicit coverage

Is a Communications Manager not exactly the role your business needs at the moment? If you want to hire a different communications expert that better aligns with the wants and needs of your business, check out our job description templates for similar roles:

• Senior Communications Manager
• Internal Communications Manager
• Digital Communications Manager
• Nonprofit Communications Manager
• Strategic Communications Consultant
• Senior Associate of Communications
• Director of Communications
• Corporate Communications Executive
• Communications and Outreach Coordinator
• Digital Communications Officer
• Communications and Social Media Coordinator
• Communication Advisor
• Director of Communications and Digital Strategy
• Media Communications Specialist

Get More Communications Manager Job Description Inspiration

If you want to create a strong job description that will draw in qualified candidates and entice them to apply for the open position, you should take a look at how other companies “sell” their brand to these top performers on different job platforms.

You’ll find some helpful job description examples for the Communications Manager role on the following job platforms:

1. Indeed
2. Monster
3. FlexJobs
4. Glassdoor
5. LinkedIn

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