Digital Communications Coordinator Job Description Template

[Company Name] is currently looking for a highly experienced, motivated, and goal-oriented Digital Communications Coordinator to join our team and help us execute crucial digital communications activities successfully!

This role will put you in charge of integrating our email, social media, and website communications processes into a coherent digital communications strategy. You will be required to collaborate with our content and marketing departments on generating leads through the website and online advertisements, boosting organic site traffic, and increasing engagement with our brand through effective social media posts and newsletters.

You will also determine operational goals, set milestones, and ensure that they are reached within a specific deadline. You are also expected to closely monitor the progress of our digital communications campaigns, analyze growth and engagement metrics, and report important developments to the Director of Digital Communications.

Success in this role is largely dependent on continuously staying up-to-date with recent digital media trends and adapting the company’s digital marketing strategy accordingly. 

The ideal candidate should possess solid knowledge of project management tools, such as Trello, Basecamp, Asana, etc. Proficiency with analytics tools, such as Spring Metrics and Google Analytics, is also mandatory.

Responsibilities

• Coordinate our digital communications activities across a variety of channels—website, social media, email marketing, etc.
• Collaborate with the marketing department on growing organic traffic, generating leads, increasing brand awareness, and maximizing conversions
• Support the execution of our digital communications campaigns, and monitor their progress
• Collect and evaluate website data, compile detailed reports, and translate the findings into actionable insights
• Ensure that all our digital communications align with our brand guidelines and that they are catered towards our target audience
• Document our initiatives and compile reports for the Director of Digital Communications

Requirements

• 3+ years of experience in a Digital Communications role
• Portfolio of completed communications projects
• Proficiency with project management software, such as Asana, Trello, and JIRA
• Sound knowledge of digital analytics tools, such as Google Analytics
• Familiarity with HTML and CSS+
• Excellent understanding of all major social media networks, mainly Facebook, Instagram, and LinkedIn
• Bachelor’s degree in Communications, Digital Development, or Marketing

Salary Ranges for Digital Communications Coordinators

The typical annual salary of a Digital Communications Coordinator tends to vary according to several factors, including their previous work experience, education, qualifications, the current market demand for the job, as well as their state of residence.

Have a look at the table below to see the drastically different salaries for this role across several major U.S. states as reported by Glassdoor:

Similar Roles to Digital Communications Coordinator

If you want to attract qualified professionals who tick all the boxes, you need to tailor your job description according to demands and requirements of the position in your company. The more details you provide about the role and its place in your business, the easier it is to filter out unqualified candidates who lack the necessary experience and competencies to perform the job well.

Here’s what you need to specify when creating a job description: 

1. Explain what the job entails—Highlight the day-to-day responsibilities of the position and describe what purpose they serve in your organization
2. Specify your requirements—Clarify the required experience, education, skills, and job credentials you expect from all prospective candidates
3. Talk about your company—Convey details about your work culture, mission, and core values to attract professionals who share your company’s vision
4. Emphasize the perks and benefits—Make your job ad stand out by listing out the perks and benefits your company offers to ambitious, top-skilled candidates. This includes your PTO policy, health insurance plan, maternity leave, career advancement possibilities, and other miscellaneous bonuses

Is a Digital Communications Coordinator not the right role for your business at the moment? Take a look at our job description templates for similar roles and find the one that perfectly aligns with your business needs:

• Digital Communications Officer
• Director of Digital Communications
• Digital Communications Specialist
• Communications and Social Media Coordinator
• Communications Officer
• Communications Specialist 
• Senior Communications Manager
• Digital Communications Manager
• Senior Associate of Communications
• Communications and Outreach Coordinator
• Media Communications Specialist
• Internal Communications Coordinator

Get More Digital Communications Coordinator Job Description Inspiration

If you’re striving to create the perfect Digital Communications Coordinator job description, it could help to get a few extra ideas by checking how other organizations are attracting qualified candidates with their job ads.

Below is a selection of hiring websites where you can find some of our favorite job description examples and use them for inspiration: 

1. Glassdoor
2. Indeed
3. CareerBuilder
4. Linkedin
5. SimplyHired

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