E-commerce Marketing Manager Job Description Template

[Company Name] is looking for a talented and ambitious E-commerce Marketing Manager to plan, develop, manage, and optimize marketing campaigns for an e-commerce brand. You will be responsible for determining the strategic direction of our email and social media marketing campaigns. Working closely with graphic designers and copywriters, you’ll oversee the day-to-day activities of the marketing department and ensure all marketing deliverables are up to standard and aligned with our branding guidelines.

As an E-commerce Marketing Manager at [company], you’ll also be responsible for paid advertising campaigns, seasonal promotions, loyalty programs, and other marketing initiatives aimed at increasing sales and maximizing profits.

Additional responsibilities include ensuring that our e-commerce store is regularly updated with the latest promotions and that new products are added to the store correctly and within agreed-upon deadlines.

You’ll also be expected to monitor the progress of ongoing promotions and marketing campaigns, and report on the effectiveness of the company’s marketing initiatives. This includes running A/B tests and continuously optimizing email and social media campaigns for sales and conversions.

E-commerce Marketing Manager Responsibilities

• Develop a comprehensive e-commerce marketing strategy to increase customer traffic and boost sales
• Monitor the development and execution of marketing campaigns, as well as the related processes to ensure they are in line with the overall strategy
• Assign tasks to individual members of the marketing team, QA all marketing deliverables, and ensure campaigns are completed within schedule
• Track and monitor campaign performance, prepare reports, provide actionable insights, and suggest improvements based on your findings
• Ensure our e-commerce store is regularly updated with new products and promotions 
• Maintain the integrity of the brand image and consistency of voice across multiple channels to ensure our brand stays top of mind
• Plan, develop, and oversee the execution of loyalty programs

E-commerce Marketing Manager Requirements

• 4+ years of experience in E-commerce or Digital Marketing
• Bachelor’s degree in Marketing, Communications, Business Management, or a similar discipline
• Superior interpersonal and communication skills
• Strong analytical skills and the ability to make strategic, data-driven decisions
• Experience with E-commerce platforms, such as Shopify
• Knowledge of marketing automation tools, such as [list relevant: Active Campaign, Sendinblue, Klaviyo, etc.]

Salary Ranges for E-commerce Marketing Managers

According to Glassdoor, E-commerce Marketing Managers earn about $107,000 a year, on average. This figure may fluctuate significantly depending on employees’ geographic location, academic background, the size of the company they work for, and the scope of work.

You’ll find more details on the pay range for the E-commerce Marketing Manager role in the following table:

Similar Roles to E-commerce Marketing Manager

Attention to detail is one of the most important aspects of crafting an effective job description. A detailed job ad communicates to candidates the exact qualifications and competencies needed for a specific role while saving recruiters the trouble of screening a large number of unsuitable applicants. That’s why you must customize the template we provided according to the needs of your organization by listing the exact responsibilities of the role in your company and the requirements your ideal candidate must meet.

Note that different organizations may refer to an E-commerce Marketing Manager by different titles, such as a Digital E-commerce Marketing Manager, an E-commerce Marketing Executive, or an E-commerce Marketing Director. Regardless of the actual job title, the core responsibilities of all these roles remain nearly identical.

If you’re looking to recruit another Marketing professional, here are some useful job description templates for similar roles to an E-commerce Marketing Manager:

• E-commerce Marketing Specialist
• Growth Marketing Manager
• Social Media Marketing Manager
• Senior Marketing Manager
• Account-Based Marketing Manager
• Influencer Marketing Manager
• Partner Marketing Manager
• Channel Marketing Manager

Get More E-commerce Marketing Manager Job Description Inspiration

Not sure how to make your job ad stand out? Check out these job description examples for the E-commerce Marketing Manager role and get the inspiration you need to fine-tune your job ad:

1. LinkedIn
2. Monster
3. Indeed
4. Glassdoor

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