Social Media Marketing Manager Job Description Template

We are seeking a highly motivated and experienced Social Media Marketing Manager to lead and direct the overall planning, management, and execution of social media marketing campaigns. You will be in charge of our social media team and oversee the ideation and creation of social media content, as well as create and update the social media calendar.

As our Social Media Marketing Manager, you will work closely with designers, content writers, and copywriters and will be in charge of QAing all deliverables to ensure that all our social media copy and content adheres to company standards and aligns with our branding guidelines.

Our ideal candidate for this role is creative, adaptable, and detail-oriented, with a strong understanding of using social media platforms for business and proven experience of executing effective social media campaigns.

Social Media Marketing Manager Responsibilities

• Plan, develop, and oversee the execution of an overarching social media marketing strategy with the help of graphic designers, content writers, and copywriters
• Assign specific tasks to individual team members and oversee the day-to-day operations related to social media content production and distribution
• Review and approve all social media posts and advertising copy while providing recommendations and guidance on changes and improvements
• Create campaigns designed to engage and grow our social media audience, increase our brand awareness on relevant digital platforms, and drive sales
• Update the social media calendar and ensure all content is published according to schedule
• Collaborate with different internal and external stakeholders, including our PR and communications teams, influencers, and freelance content creators, to successfully execute different social media marketing campaigns
• Track analytics, interpret metrics, and provide recommendations for improvement in areas of brand reach and audience engagement 
• Anticipate, monitor, and evaluate new social media trends and apply your insights to future content strategies

Social Media Marketing Manager Requirements

• At least three years of experience as a Social Media Manager, preferably in [specify industry]
• Deep understanding of the best social media practices on Instagram, Facebook, and LinkedIn
• Experience with working in a remote but also fast-paced, dynamic, and diverse environment
• Proven experience with managing several corporate accounts on different social media platforms, creating high-performing digital campaigns, and managing content calendars
• Excellent knowledge of Google Analytics and paid ads managers for LinkedIn, Facebook, and Instagram
• Proven leadership skills in developing and executing social media strategies and community management

Salary Ranges for Social Media Marketing Manager

Social Media Marketing Managers earn different salaries depending on various factors, such as their level of education and work experience, the size of the company, the industry the business is in, and the geographic location of the company. 

According to Glassdoor, here is how the salary for these professionals varies across different U.S. cities:

Similar Roles to Social Media Marketing Manager

When creating a job description, you should go into company-specific details when describing the responsibilities for the role. Top candidates want to know what they will be working on precisely, and the transparency in your job ad is a great base for future collaboration. 

You should also be specific with the requirements—include any certifications required for the role, tool proficiencies, and previous experience necessary to be considered for the role. This will help you attract qualified candidates and significantly reduce the number of applicants who don’t meet your minimum hiring criteria.

Some companies may have slightly different job titles for the role of a Social Media Marketing Manager. The common job titles for this role include Social Media Manager, Social Media Marketer, or Social Media Marketing Specialist.

If a Social Media Marketing Manager isn’t exactly what you’re looking for, take a look at our other job description templates for related roles in the list below:

• Social Media Content Coordinator
• Communications and Social Media Coordinator
• Social Media Content Creator
• Social Media Marketing Assistant
• Social Media Content Manager
• Social Media Communications Director
• PR and Social Media Manager
• Social Media Marketing Analyst
• Director of Content and Social Media
• Social Media Content Strategist

Get More Social Media Marketing Manager Job Description Inspiration

One of the best ways you can learn how to create an excellent job description to attract top talent is by looking at how other businesses advertise themselves on major job boards. The following websites have great job description examples you can use for inspiration:

1. Glassdoor
2. LinkedIn
3. Indeed
4. SimplyHired

Hire Better, More Affordable Marketers

Successful marketers are also excellent writers. They must have the ability to write powerful, engaging, persuasive copy that will entice the reader to take the desired action. That’s why we believe it’s important to test a marketer’s writing skills.

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Your job description, candidate emails, and automated tests are all pre-configured! Sign up for Workello now and start accepting new marketing candidates in less than 3 minutes.