Brand Consultant Job Description Template

[Company Name] is looking for an experienced Brand Consultant to help us elevate our brand strategy and boost brand awareness. You will provide expert guidance and insights throughout planning, managing, and executing various multimedia projects that will shape our brand identity.

As a Brand Consultant, you will evaluate the efficiency of our existing marketing strategies, identify areas for improvement, and provide detailed guidelines for creating on-brand marketing collateral. You’ll also be expected to conduct thorough research of the target market and the industry landscape to help us shape impactful promotional solutions and maximize ROI.

Brand Consultant Responsibilities

• Perform market research, create ideal customer personas, and provide actionable insights that will enable us to boost brand awareness and incentivize engagement
• Provide industry expertise to support the development of top-tier marketing and branding strategies, with a special focus on digital channels
• Deliver crucial insights and reviews of our current branding and marketing efforts and suggest improvements to attract new and retain existing customers
• Provide recommendations on improving our current visual identity and/or other branded assets 
• Work closely with relevant internal stakeholders on identifying new business development opportunities
• Review current customer relationship processes and offer guidance in improving communication channels with our target audiences
• Support the process of aligning our brand positioning strategy with our content development efforts

Brand Consultant Requirements

• Bachelor’s degree in Marketing, Advertising, Communications, or a similar field (an MBA will be considered an advantage)
• Proven experience in brand strategy and planning (agency experience is preferred)
• In-depth knowledge of current branding practices in [specify niche/industry]
• Excellent qualitative and quantitative research skills
• Strong interpersonal, communication, and presentation skills
• Ability to translate complex data into clear and actionable insights 
• Excellent multitasking skills and great attention to detail
• Big-picture, strategic mindset

Salary Ranges for Brand Consultants

The yearly salary for Brand Consultants varies depending on a range of factors. The most important ones include previous work experience, level of education, tool proficiencies, industry-specific knowledge, and geographic location. 

According to Glassdoor, the average national salary for the position of a Brand Consultant fluctuates around $103,000 per year.

Consult the following table for more information on the expected pay range for this role across major U.S. cities:

Similar Roles to Brand Consultant

Precision and attention to detail are some of the most important aspects of writing an effective job description. You should thoroughly define the most important day-to-day responsibilities your new employee will have and the competencies needed to perform well in the role. Highly detailed job ads save you the time and money you would otherwise spend screening dozens of inexperienced candidates.

It’s also important to keep in mind that exact job titles for this position vary from company to company. While the core daily duties stay the same, a Brand Consultant can also be referred to as a Personal Brand Consultant or a Brand Advisor. Some companies will use industry-specific titles, for example, Fashion Brand Consultant.

If a Brand Consultant isn’t the exact type of professional you need to recruit, take a look at these job description templates for similar positions:

• Director of Brand Marketing
• Brand Coordinator
• Brand Ambassador
• Chief Brand Officer
• Brand Strategist
• Brand Manager
• Assistant Brand Manager
• Brand Partnerships Manager
• Brand Guardian
• Senior Brand Manager
• Brand Planner
• Brand Specialist

Get More Brand Consultant Job Description Inspiration

Struggling to adjust our template based on the needs of your company? Checking out other recruiters’ ads can help you get more inspiration. Here are the most popular online job boards with useful job description examples for this position:

1. LinkedIn
2. Indeed
3. Monster
4. Glassdoor

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