We are looking to fill the position of an Email Marketing Analyst to help develop/improve our email and SMS marketing strategy by creating and managing successful email campaigns, with the aim of meeting or exceeding performance metrics and revenue goals.
An ideal candidate will show initiative, have an analytical approach to problem-solving, and constantly seek campaign improvement opportunities. This position also entails writing reports that provide meaningful insights gained by analyzing critical campaign-related data. The successful candidate must be proficient with [preferred autoresponder] and have an in-depth knowledge of best email marketing practices, audience segmentation, and A/B testing.
Planning, creating, editing, testing, and launching complex and segmented email marketing campaigns
Optimizing email campaigns by checking content accuracy, ensuring consistency and clarity, troubleshooting issues, assessing potential risks, etc.
Executing drip and trigger email campaigns using SQL queries, data filters, data extensions, templates, automation, etc.
Analyzing relevant metrics and campaign results to identify improvement opportunities and facilitate decision-making
Creating reports and presentations on email campaign performance
Communicating insights and suggestions to other teams and the management
Ensuring compliance with the CAN-SPAM Act and keeping up with email campaign best practices regarding data hygiene, deliverability, industry trends, etc.
Maintaining an active outreach calendar by managing the frequency of contact with customers
Assisting with AMP scripting and/or HTML coding when necessary to create adequate email body content
Bachelor’s degree in Marketing/Business/Administration/Finance/Economics/Accounting
[X] years of experience in data analysis, reporting, analytics, email marketing, digital media, project management, or related fields
Working knowledge of SQL/Power Query/Big Query/Microsoft Excel—pivot tables, VBA, v-lookups, and IF statements
Experience with Exact Target/HubSpot/Tableau/Power BI/Google Sheets
Analytical, statistical, and/or data science skills
Highly developed written and verbal communication skills and fluency in English
Experience working with sales teams/Graphic design experience/Experience with content management systems is a plus
Email testing certification is preferred
Salary Ranges for an Email Marketing Analyst
Average salaries for an Email Marketing Analyst tend to vary based on the candidate’s qualifications, level of education, work experience, market rates, and location. This table shows average salary ranges for this position, according to Glassdoor:
San Francisco, CA
New York, NY
Los Angeles, CA
Tampa Bay, FL
Similar Roles to an Email Marketing Analyst
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If you’re scaling your team for the first time and are looking to hire complementary roles to an Email Marketing Analyst, take a look at other job description templates by Workello:
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