Digital Marketing Strategist Job Description Template

[Company] is searching for a driven and skilled Digital Marketing Strategist to plan and develop digital marketing strategies for all our channels and monitor/oversee their implementation. Your main responsibilities will include analyzing user experience data, leading digital strategy planning, managing digital marketing channels, and measuring ROI and KPIs. You will be in charge of researching digital marketing strategies to find new opportunities for growth, engaging with clients, reporting to the upper management, and overseeing the work of our Digital Marketers.

The ideal candidate for this role should have a strong background in digital marketing and a thorough understanding of web analytics and the best digital marketing practices.

Responsibilities

• Develop, plan, and execute digital marketing strategies across various channels
• Measure the effectiveness of digital campaigns
• Track and identify potential opportunities for digital marketing improvement
• Oversee content rollout to all of our company’s digital marketing channels
• Report the results of campaigns to the upper management
• Build and maintain relationships with clients through social media
• Advise and oversee the work of the digital marketing team
• Prepare weekly/monthly reports on web traffic

Requirements

• Bachelor’s degree in Marketing, Communications, PR, Business, or a related field
• [X] years of experience in digital marketing or a similar role
• Excellent communications skills
• Thorough understanding of SEO, Google AdWords, and web analytics tools
• Strong analytical and project management skills

Salary Ranges for Digital Marketing Strategist

Salary ranges for Digital Marketing Strategists vary depending on numerous factors, including years of experience, skills, and certifications. Here’s how the average annual salary of a Digital Marketing Strategist varies across the United States, according to Glassdoor:

Similar Roles to Digital Marketing Strategist

When writing a job description, you have to make sure that all the responsibilities and requirements are clearly specified to attract highly qualified candidates. If you fail to write a specific job ad, you will likely receive dozens of portfolios from underqualified candidates, which will only waste your time.

You can use more than one job title when it comes to the Digital Marketing Strategist position. Here are a few different job titles that Digital Marketing Strategists might have in different companies:

• Digital Strategist
• Marketing Strategist
• Digital Media Strategist
• Online Marketing Strategist
• Digital Advertising Analyst

In case a Digital Marketing Strategist isn’t exactly what you’re looking for, you can find additional job description templates in the table below:

• Social Media Content Strategist
• Digital Business Analyst
• Content Strategist
• Brand Strategist
• Digital Content Administrator
• Junior Content Strategist
• Digital Producer
• Content Marketing Strategist
• Digital Content Coordinator

Get More Digital Marketing Strategist Job Description Inspiration

If you need more help creating your Digital Marketing Strategist job ad, you can take a look at how other companies tailor their job postings to the type of candidate they’re looking for. Here are a few job description examples you may find handy:

1. Glassdoor
2. LinkedIn
3. Monster
4. Indeed

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