Social Media Community Manager Job Description Template

We are looking for a motivated Social Media Community Manager to manage and grow our company’s social media community on various platforms, including Facebook, YouTube, Twitter, and Instagram. 

Your main tasks include providing support for community members and responding to their feedback, fostering user-generated content, monitoring trends and topics that are relevant for the community, identifying potential problem areas that may have a negative impact on our brand reputation and suggesting solutions to said problems. 

You will report to our company’s Marketing Manager and work alongside creative, marketing, and customer experience teams. You may also assist our Social Media Manager in creating and distributing social media content.

Our ideal candidate will have experience in community management or similar fields. A Bachelor’s degree in Public Relations, Business Administration, or Marketing is considered an advantage. 

Responsibilities

• Manage and grow our social media community on popular platforms, such as Instagram, Facebook, Twitter, and YouTube
• Interact with our customers and community members on a daily basis
• Respond to messages, complaints, inquiries, and feedback of the community members
• Encourage the creation of user-generated content
• Monitor recent social media topics and trends
• Identify potential issues that may affect our brand image by monitoring customer reviews, social media conversations, and community forums
• Suggest ways to improve our brand reputation
• Collaborate with our Social Media Manager and relevant departments (creative, marketing, and customer experience) to develop social media content
• Ensure all social media posts are published in accordance with our content calendar and brand’s compliance guidelines
• Build and maintain relationships with influencers
• Monitor the level of engagement and growth of our social media community using KPIs such as share of voice, growth rate, and engagement rate

Requirements

• Bachelor’s degree in Marketing, Business Administration, Public Relations, or a similar field
• Experience working as a Social Media Community Manager or a related role
• Deep understanding of social media marketing strategies
• Thorough knowledge of the most popular social media platforms (YouTube, Facebook, Twitter, and Instagram)
• Excellent verbal and written communication and interpersonal skills
• Ability to monitor website traffic and interpret social media engagement metrics
• Keen eye for detail
• Organized and able to multitask

Salary Ranges for Social Media Community Managers

The salaries for Social Media Community Managers can be affected by several factors, such as education, experience, type of employment, and location. 

According to Glassdoor, the national average pay for Social Media Community Managers across the U.S. is $50,090 per year. Consult the following table to see how the salary ranges for Social Media Community Managers vary across the U.S.:

Similar Roles to Social Media Community Managers

While you can’t avoid receiving applications from unqualified candidates completely, you can minimize the number of bad resumes you get with a super specific job description. By stating the position’s requirements and responsibilities clearly, you will be able to attract high-quality candidates that possess the exact skills and experience your company is looking for. This way, you can save precious time, hire a qualified Social Media Community Manager faster, and start growing your brand’s following. 

There are a number of similar roles to Social Media Community Managers that require different sets of skills and varying levels of experience. Knowing the differences between these roles can help you determine which qualifications to include in your job ad. Some responsibilities of the following roles overlap with those of a Social Media Community Manager: 

• Online Gaming Community Manager—Manages an online gaming community, responds to players’ feedback, organizes live streams, moderates gaming forums, and runs a game’s social media accounts
• Nonprofit Community Manager—Focuses on managing and building a community around a nonprofit organization or specific project by promoting charity events on social media, interacting with community members, and sharing content that supports the nonprofit organization’s cause on various digital platforms
• E-commerce Community Manager—Builds and grows an online shop community by responding to customers’ reviews, building brand awareness through social media promotions, and implementing marketing strategies to reach new audiences

Is Social Media Community Manager not the role you’re looking for? We have more job description templates for similar roles you might be interested in: 

• Community Manager
• Nonprofit Community Manager
• Video Games Community Manager
• Online Community Engagement Manager
• E-commerce Community Manager
• Senior Community Manager
• Community Engagement Editor
• Assistant Community Manager
• Community Engagement Coordinator

Get More Social Media Community Manager Job Description Inspiration

If you want to make your job posting stand out from the rest and attract more high-quality applicants, you should promote what makes your company unique. If you need some inspiration, consider checking some job description examples on the following websites: 

1. Indeed
2. Glassdoor
3. LinkedIn
4. SimplyHired
5. ZipRecruiter

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