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Marketing Representative Job Description
We built a content marketing team from 1 to 45 people in 18 months. The #1 lever to hiring better, more affordable Marketing Representatives is to evaluate more candidates. Learn why marketing teams ❤️ Workello.
Marketing Representative Job Description Template
We are looking for an ambitious, high-achieving, and highly experienced Marketing Representative to join our professional marketing team! You will be responsible for researching current market trends, identifying prospective clients, and devising a marketing approach that will resonate with our customers’ needs and clearly communicate the benefits of choosing our services.
As a Marketing Representative, your primary duty is to present a positive image of our brand by writing intriguing newsletters, creating promotional offers and engaging advertisements, as well as delivering press releases to various media outlets. The role also requires you to occasionally present our marketing material at major conferences and organize marketing events and presentations for prospective clients.
You will be cooperating with our marketing team on creating a uniform marketing program that will continuously generate new leads and increase demand for our product in the target industry. This requires you to negotiate with third-party vendors and establish productive partnerships.
The ideal applicant should have considerable experience in driving promotional activities aimed to increase brand awareness. They should also be acquainted with marketing software and project management tools to ease the task of following different marketing projects.
Responsibilities
- Working with our Marketing Manager to devise an efficient marketing strategy aimed at increasing sales and brand awareness
- Identifying potential clients and customers’ needs
- Accelerating our sales initiatives by following up on leads converting prospects into customers
- Tracking our brand’s market performance and updating our Marketing Manager on the progress of our marketing campaigns
- Keeping abreast of current industry trends and market demands
Requirements
- Portfolio of previous marketing projects
- 3+ years of experience as a Marketing Representative
- Excellent written and spoken communication skills
- Ability to engage an audience with convincing promotional material
- Bachelor’s degree in Journalism, Communications, or Marketing
Salary Ranges for Marketing Representatives
The average salary for Marketing Representatives can be roughly calculated according to several factors—including their prior work experience, education, state of residence, and additional marketing credentials—as well as the current market rate. The table below shows you the difference in salaries across the U.S., as estimated by Glassdoor:
| City | Entry-Level | Median | Top 10% |
|---|---|---|---|
| San Francisco, CA | $34,000 | $55,000 | $87,000 |
| New York, NY | $38,000 | $64,000 | $109,000 |
| Seattle, WA | $32,000 | $45,000 | $61,000 |
| Dallas, TX | $25,000 | $48,000 | $90,000 |
| Los Angeles, CA | $27,000 | $51,000 | $96,000 |
| Portland, OR | $29,000 | $41,000 | $57,000 |
| Austin, TX | $28,000 | $40,000 | $57,000 |
| Atlanta, GA | $22,000 | $37,000 | $65,000 |
| Nashville, TN | $26,000 | $39,000 | $58,000 |
| Tampa Bay, FL | $26,000 | $47,000 | $83,000 |
Similar Roles to Marketing Representative
To create a superb job description that will make quality Marketing Representatives flock to your company, it is crucial to be as specific as possible when stating the responsibilities and requirements of the role.
You should make it clear to potential candidates that the position demands a certain amount of prior experience in the industry, as well as specific qualifications and marketing credentials. Doing so will improve your odds of hiring a top-performing Marketing Representative.
Note that, while some companies may have a different name for the role—such as
Sales Marketing Representative, Sales and Marketing Representative, or Marketing Rep—their core responsibilities typically remain the same.
Have you concluded that a Marketing Representative isn’t a good fit for your company after all? You might be looking to hire for a similar role, so we’ve compiled a selection of job description templates for related positions you could be interested in:
- Marketing Coordinator
- Marketing Manager
- Marketing Producer
- Marketing Administrator
- Marketing Executive Job Description
- Marketing Supervisor
- Marketing Assistant
- Marketing Analytics Manager
- Marketing Traffic Manager
- Marketing Campaign Manager
- Marketing Production Manager
- Marketing Operations Coordinator
Get More Inspiration for Your Marketing Representative Job Description
If you’re looking for some inspiration for your Marketing Representative job ad, it can be helpful to see what hiring tactics other companies use to attract candidates. We’ve selected some of our favorite job description examples from several popular online hiring platforms in the list below:
Hire Better, More Affordable Marketing Representatives
https://twitter.com/heyblake/status/1402260060059828225
Successful marketers are also excellent writers. They must have the ability to write powerful, engaging, persuasive copy that will entice the reader to take the desired action. That’s why we believe it’s important to test a marketer’s writing skills.
Workello makes finding and hiring better, more affordable writers, editors, and marketers a breeze.
- Signup for a free Workello account and launch your automated, pre-configured hiring funnel in less than 3 minutes.
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- Reject, test, invite to interview, or send writing candidates offers in one-click.
- Workello’s automated testing helps filter out bad candidates with good portfolios.
- Every action you take in Workello triggers an automated email, moving candidates through your hiring process with less effort.
- Every candidate has a live status page that tells them where they are in your hiring process and what to expect next – reducing transactional questions.
Your job description, candidate emails, and automated tests are all pre-configured! Sign up for Workello now and start accepting new marketing candidates in less than 3 minutes.
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