Marketing Manager Job Description Template

We are looking for an experienced Marketing Manager to create and implement effective marketing strategies to promote our company and our products and services. We expect you to oversee the implementation of marketing strategies from start to finish with the goal of increasing brand awareness, boosting conversions, reliably generating sales, and improving our customer/client retention rate. You will be in charge of managing our marketing department’s budget, identifying target audiences and their needs, and maintaining relationships with clients and key industry players.

Additional responsibilities include overseeing the creation of marketing materials, such as promotional emails, landing pages, lead magnets, paid ads, banners, and pop-ups, as well as evaluating the performance of all marketing initiatives to provide in-depth reports to senior management and identify areas for improvement.

Having a Bachelor’s degree in Marketing and 3+ years of experience as a Marketing Manager or a similar role is required. In-depth knowledge of [specify industry] is a huge plus.

Responsibilities

• Promote our company products by developing and implementing effective marketing strategies across multiple marketing channels
• Monitor our company’s marketing budget and allocate funds accordingly
• Assess the effectiveness of our marketing campaigns and present thorough reports to senior management
• Research and analyze the latest marketing trends, customer behavior, and competitors’ products and strategies to identify the best marketing practices
• Build and maintain relationships with our clients, partners, subject matter experts, and thought leaders
• Monitor the creation of various marketing materials, including website copy, promotional emails and newsletters, paid ads, landing pages, and case studies
• Stay up to date with marketing trends in [industry], latest technologies, and strategies

Requirements

• Bachelor’s degree in Marketing
• 2+ years of experience as a Marketing Manager
• 5+ years of experience in marketing, preferably in [industry]
• Excellent communication, time management, organizational, and leadership skills
• Expert knowledge of marketing software like Vocus and HubSpot
• Working knowledge of website analytics tools, such as Google Analytics and [preferred tools]
• Master’s degree in [preferred field] is desirable
• [Preferred certification]

Salary Ranges for Marketing Managers

Marketing Managers’ salary ranges vary based on several factors, including their location, skills, and education. Take a look at the table below to see how the average annual salary of a Marketing Manager varies across the United States, according to Glassdoor:

Similar Roles to a Marketing Manager

Making sure you’re being super-specific when writing a job ad will help you attract only highly competent applicants and save you valuable time you’d otherwise spend reviewing dozens of resumes from sub-par candidates. Specifying details such as the required education, skills, and day-to-day tasks the candidates will be expected to perform, will give them a clear idea of what the position involves and the chance to conclude whether they are a good fit for the role, prior to applying.

Building a marketing team for the first time? If you’re looking to hire other marketing experts, take a look at the table below to find job description templates for similar roles:

• Marketing Traffic Manager
• Senior Marketing Analyst
• Marketing Project Coordinator
• Marketing Assistant
• Marketing Coordinator
• Marketing Consultant
• Marketing Project Manager
• Marketing Account Manager
• Partnership Marketing Manager
• Marketing Producer

Get More Marketing Manager Job Description Inspiration

Tailoring your job ad to represent the role you’re hiring for and the benefits you offer perfectly is important to attract highly skilled applicants. Visit the websites listed below for job description examples you can draw inspiration from:

1. Glassdoor
2. LinkedIn
3. Monster
4. Indeed

Hire Better, More Affordable Marketers

Successful marketers are also excellent writers. They must have the ability to write powerful, engaging, persuasive copy that will entice the reader to take the desired action. That’s why we believe it’s important to test a marketer’s writing skills.

Workello makes finding and hiring better, more affordable writers, editors, and marketers a breeze.

1. Sign up for a free Workello account and launch your automated, pre-configured hiring funnel in less than 3 minutes.
2. Post your job ad across Monster, Indeed, LinkedIn, Facebook, ProBlogger, and all your other hiring channels and link to your Workello job ad.
3. Watch all of your candidates, from all of your hiring channels stream into your Workello dashboard.
4. Reject, test, invite to interview, or send marketing candidates offers in one click.
5. ​Workello’s automated testing helps filter out bad candidates with good portfolios.
6. Every action you take in Workello triggers an automated email, moving candidates through your hiring process with less effort.
7. Every candidate has a live status page that tells them where they are in your hiring process and what to expect next, reducing transactional questions.​

Your job description, candidate emails, and automated tests are all pre-configured! Sign up for Workello now and start accepting new marketing candidates in less than 3 minutes.