Public Relations Account Executive in an Ad Agency Job Description Template

Our ad agency is looking for a Public Relations Account Executive to develop, implement, observe, and assess our public communications strategies used to contribute to the positive public perception of our clients. As our main point of contact, you will be communicating with clients and discussing their promotional needs, budgets, and target audience. Based on the identified clients’ objectives, you will use media publications—such as press releases, news stories, articles, and questionnaires—to raise awareness of the clients’ products and services. 

Your main goal will be to maintain good working relationships with media representatives and ensure media coverage for our clients and their brands to enhance their public portrayal and, as a long-term consequence, boost their revenue. You will be responding to both media requests and clients’ inquiries via phone and email on a daily basis. Our ideal candidate has working experience within a public relations agency, excellent organizational skills, and a creative flair.

Responsibilities

• Writing press releases, news stories, and articles to enhance the credibility of our clients’ brand messaging
• Pitching press releases to both local and international media to raise their interest in covering clients’ stories
• Maintaining the reputation of the client by creating engaging advertising content related to new product and service launches
• Responding to phone calls and emails from clients and media representatives
• Arranging interviews and online meetings for the senior staff
• Analyzing the success of the public relations and marketing strategies through customer engagement reviews to identify areas for improvement 

Requirements

• Bachelor’s degree in Public Relations, Communications, Marketing, Journalism, or another relevant field
• 2+ years of experience in a similar role
• Calm and positive telephone manner
• Impeccable spoken and written English
• Outstanding written and oral communication skills
• Superb presentation skills

Salary Ranges for Public Relations Account Executives in an Ad Agency

There are various influential factors to keep in mind when deciding on a salary for a Public Relations Account Executive in an ad agency. Consider a candidate’s level of experience and skill set, but also the specific employment terms you can offer, such as contract type. The salaries of Public Relations Account Executives in an ad agency mostly don’t deviate much from those of Public Relations Account Executives in other types of organizations. Here’s how their earnings range according to Glassdoor:

Similar Roles to a Public Relations Account Executive in an Ad Agency

The first thing you need to write a job description is a template you won’t have to modify for hours. There are always details that need to be added, but with a proper template, these should be refinements rather than extensive elaborations. 

When adjusting a job ad to your business specifics, make sure to be crystal clear on both the prerequisites and the daily tasks. Vague descriptions of your expectations will leave space for multiple interpretations. This may encourage incompetent candidates to submit their resumes, and that’s exactly what you want to prevent. 

In case you’re not sure that this template is compatible with your job opening, check Workello’s knowledge base and find some job description templates for similar roles:

• Public Relations Account Manager
• Digital PR Specialist
• Public Relations Assistant Account Executive
• PR Account Coordinator
• Advertising and Public Relations Specialist
• Public Relations Specialist
• Public Relations Counselor
• Public Relation Representative
• Public Relations Intern
• PR Account Coordinator

Get More Public Relations Account Executive in an Ad Agency Job Description Inspiration

As your ultimate goal is attracting brilliant candidates to hit the apply button, you should also make your job ad engaging enough. This might seem a breeze but remember that advertising a job involves competition—candidates will also stumble upon similar ads of other companies. Think of why they should opt for yours and promote your company as incomparably superior. If you run out of inspiration, take a look at a few job description examples on the following websites:

1. Glassdoor
2. LinkedIn
3. CareerBuilder
4. Indeed
5. Monster

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