Advertising and Public Relations Specialist Job Description Template

Our company is looking for a motivated Advertising and Public Relations Specialist with an extensive track record to promote our business, brand values, and mission. The chosen candidate will collaborate with our marketing teams in our promotional activities and will be in charge of maintaining relations with the media.

The ideal candidate has excellent copywriting skills, experience in corporate communications, project management, and digital advertising. They will be using all of this knowledge to maintain our company’s positive public perception and customer awareness.

Responsibilities

• Formulate press release strategies, media pitches, and media summaries
• Draft press releases, speeches, and relevant PR copy
• Nurture relationships with existing and new media contacts 
• Manage media requests promptly
• Enhance our brand voice through digital channels and platforms
• Pitch our company’s story ideas to the media
• Present a crisis communication plan when a need arises
• Analyze public opinion through survey initiatives
• Keep our communication consistent with our brand guidelines and brand image
• Analyze the effect of our PR program

Requirements

• Bachelor’s degree in Communications, Marketing, Journalism, or Public Relations
• 4+ years of experience in Public Relations, Corporate Communications and/or Advertising
• Proven ability to develop and execute PR campaigns
• Track record in project management
• Strong knowledge of numerous public relations programs
• Expert knowledge of social media platforms
• Knowledge of working in photo and video-editing software is a plus
• Great organizational skills and the ability to prioritize tasks and manage time efficiently

Salary Ranges for Advertising and Public Relations Specialists

Salaries of Advertising and Public Relations Specialists can vary greatly, depending on their location, the employee’s exact scope of job responsibilities, their education level, years of experience, and other factors.

According to Glassdoor, the following rates represent average annual salaries across the United States:

Similar Roles to Advertising and Public Relations Specialist

When you write a job description, you need to make sure it goes into detail about the role you’re offering. Be as specific as possible about the requirements and the responsibilities of the role—the more detailed you get, the more discouraging your job ad will be to unqualified applicants.

You should also list out any benefits you offer to your employees to attract the best candidates and persuade them to take your company’s offer over someone else’s. Highlight any bonuses, career advancement opportunities, health plans, etc.

Advertising and Public Relations Specialist not what you’re looking for? You can find our job description templates for many similar roles, including:

• Public Relations Associate
• Public Relations Manager
• Public Relation Representative
• Public Relations Analyst
• Public Relations Officer
• Affiliate Relations Manager
• VP of Public Relations
• Public Relations Assistant
• Director of Public Relations
• International Public Relations Specialists
• Public Relations Assistant Account Executive
• Public Relations Executive

Get More Inspiration for Your Advertising and Public Relations Specialist Job Description

One of the most effective ways to get ideas for writing your own Advertising and Public Relations Specialist job ad is by looking at what your top-of-the-line competitors are doing. 

Below is a selection of some of our favorite job description examples from major job posting websites:

1. Glassdoor
2. LinkedIn
3. ZipRecruiter
4. Indeed

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