We are seeking an experienced Digital Sales Director to fulfill a key role in our company and help us reach our growth targets. You will be in charge of creating and implementing new digital marketing strategies, as well as optimizing our digital sales funnel for new sales, retention opportunities, and cross-sales. This role also includes monitoring key performance and risk indicators (KPIs and KRIs) and identifying areas for improvement.
Our ideal candidate has in-depth knowledge of multi-platform sales, marketing, budgeting, strategizing, and social media as sales channels.
To be considered for the role, you must also possess excellent knowledge of relevant online sales platforms and tools, such as Salesloft/InsightSquared/Salesforce. You’ll also be expected to demonstrate outstanding performance history in marketing leadership and revenue increase, as well as a good track record of establishing meaningful and long-term relationships with clients.
We’re looking for an experienced digital marketing professional with [X] years of experience in digital sales, who is creative, communicative, and eager to participate in a dynamic environment, inspiring excellent performance.
Growing our sales revenue by implementing effective and innovative growth strategies
Planning, executing, and evaluating sales campaign launches and monitoring the performance of our digital marketing campaigns
Staying up to date with the latest marketing trends and implementing best practices to ensure better outcomes
Overseeing the implementation of marketing strategies for multiple projects across various marketing channels
Reaching out to and establishing relationships with referral partners
Communicating with new and existing clients to address their needs and propose sales strategies that will generate the most revenue
Collaborating with General Managers, Sales Managers, and Sales Executives to create integrated solutions for clients
Bachelor’s degree in Sales and Marketing or a related field is preferable
10+ years of experience in Digital Sales or Digital Marketing
Experience with CRM to track lead generation activities
Experience with PPC sales, including Google Ads, Microsoft Shopping Campaigns, YouTube, Facebook Ads, and/or other paid channels
Excellent understanding of different social media platforms and best practices for social media sales
Working knowledge of geotargeting
Ability to cooperate effectively within a team and with clients
Salary Ranges for Digital Sales Directors
Average salaries for the position of a Digital Sales Director vary considerably depending on their work experience, qualifications, market rates, as well as the candidate’s/company’s geographic location. The table below presents different salary ranges for the position of a Director of Digital Sales Team, according to Glassdoor:
San Francisco, CA
New York, NY
Los Angeles, CA
Tampa Bay, FL
Similar Roles to a Digital Sales Director
The exact title for a Digital Sales Director may vary from organization to organization, depending on the size and the structure of the company. Some organizations refer to this position as a Digital Sales Manager or Digital Sales Executive, but their primary responsibilities remain the same.
In larger companies, a Digital Sales Director will be a senior position that involves managing other sales managers and/or executives. In smaller companies, the stratification won’t be so precise. That’s why nuances like the job title are important—they let prospective candidates know what the role entails and what type of company they’re joining from the moment they see the job ad online.
This goes to show you that you can’t simply copy and paste a job description template, especially for a senior role. To attract top-quality candidates with the proper skillset and the required industry-specific experience, you need to write a job description that’s as specific and detailed as possible. You need to specify the exact qualifications, experience, and skills required and list all of the duties that come with the role.
Building your digital marketing and sales team for the first time? Check out more of Workello’s job description templatesand start hiring today:
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