Digital Marketing Director Job Description Template

We’re looking for a Digital Marketing Director to lead our digital marketing strategies. As our Digital Marketing Director, you will develop marketing campaigns and strategies for all digital channels and coordinate, supervise, and optimize their implementation. Other responsibilities include managing our online accounts and prioritizing and distributing advertising budgets. Your work will be crucial to elevating online brand awareness, attracting leads, and increasing conversion rates. 

Our new Digital Marketing Director will collaborate with the content and sales department to ensure content coherence and correct brand messaging and periodically report to the Board of Directors/Vice President of Marketing.

The person we’re searching for has a bachelor’s degree or higher in Marketing, Digital Technologies, or similar, and extensive experience working as a Marketing Manager. Knowledge of basic SEO and SEM practices and experience working with Google Analytics and CRM software is a must.

Responsibilities

• Conduct market research using methods such as A/B testing
• Design marketing strategies for our blogs, email campaigns, websites, and social media platforms to increase traffic and conversion
• Set and track KPIs for our marketing team
• Instruct team members on implementing marketing strategies and create supporting documentation
• Manage staff, deadlines, and budgets for every digital platform
• Manage the creation and distribution of online content
• Communicate with the sales, content, and product development departments to ensure correct implementation of marketing strategies
• Create periodical reports and present them to your supervisors

Requirements

• A bachelor’s degree or higher in a marketing-related field
• Previous experience in Digital Marketing in a managerial role (experience in the same position is considered a plus)
• Strong writing skills
• Thorough knowledge of e-commerce platforms, social media networks, and other digital publishing mediums
• Strong knowledge of search engine marketing (SEM), social media optimization (SMO), search engine optimization (SEO), and pay-per-click marketing (PPC)
• Experience with analytics tools such as Mailchimp, Google Analytics, and Facebook Business Manager

Salary Ranges for Digital Marketing Directors

The salaries of Digital Marketing Directors depend on their expertise, the company’s size, and the number of projects and platforms they are managing. According to Glassdoor, these are the entry-level, median, and top annual salaries for Digital Marketing Directors across the United States:

Similar Roles to Digital Marketing Director

The most straightforward way to find your ideal Digital Marketing Director candidate is to write a job description tailored to the needs of your company.

Before posting your job ad, you should always strive to include:

• Core responsibilities, skills required for the role, and the niche the candidate will be working in to ensure they are the perfect fit for your team
• Company values, culture, and employee benefits to find like-minded candidates and make your company stand out among other employers

As a result, you will narrow down your applicant pool and have fewer (but more relevant!) applications to process before hiring the perfect candidate.

Before posting your Digital Marketing Director job ad, you may want to consider opting for one of the alternative titles for the role:

• Director of Digital Marketing
• Head of Digital Marketing
• Director of Online Marketing
• Online Marketing Manager
• Director of Web Marketing
• Web Marketing Director
• Internet Marketing Director
• Digital Marketing Specialist

If you need more marketing experts on your team, check out job description templates for similar roles in the table below:

• Digital Marketing Analyst
• Market Research Director
• Associate Creative Director
• Director of Digital Strategy
• Senior Director of Marketing
• Director of Brand Marketing
• Marketing Operations Analyst
• Marketing Executive
• Digital Director
• Director of Marketing Operations
• Sales and Marketing Executive
• Director of Demand Generation
• Digital Marketing Executive
• Director of Product Marketing
• Head of Growth
• Marketing Director

Get More Digital Marketing Director Job Description Inspiration

Before you start customizing our Digital Marketing Director job description template to match the specifics of your company, get inspired by job description examples on:

1. Glassdoor
2. Monster
3. Indeed
4. LinkedIn
5. SimplyHired

Hire Better, More Affordable Marketers

Successful marketers are also excellent writers. They must have the ability to write powerful, engaging, persuasive copy that will entice the reader to take the desired action. That’s why we believe it’s important to test a marketer’s writing skills.

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Your job description, candidate emails, and automated tests are all pre-configured! Sign up for Workello now and start accepting new marketing candidates in less than 3 minutes.