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Senior Marketing Analyst Job Description
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Senior Marketing Analyst Job Description Template
We are looking for an experienced Senior Marketing Analyst to support the Corporate marketing departments by analyzing market data, developing statistical reports, and providing actionable insights to optimize marketing initiatives across online and offline marketing channels. You will be involved in acquisitions, deactivations/churn, products management, monitoring and reporting commercial performance, and supporting financial planning.
Our ideal candidate is results-driven with prior experience in a strategic marketing role. You must have excellent written, communication, and analytical skills. You must have a firm grasp of mathematical and statistical concepts. Knowledge of data structures, analytics techniques, and management applications is preferred.
This role requires strong decision-making skills—as their decisions are likely to impact the organization’s financial health.
Our ideal candidate should hold a Bachelor’s in Management, Marketing, or Business Administration. A Master’s degree in the above-listed fields will give you an advantage.
Responsibilities
- Provide actionable feedback based on market data analysis, ensuring effective optimization of marketing efforts (SEO, paid media, affiliates, etc.)
- Translate data findings on consumer behavior, industry trends, campaign growth, and performance into presentations and reports
- Identify the latest tools and/or software to establish a centralized workflow and to measure consumer behavior, patterns, and relevant trends
- Work cohesively with the Marketing team to develop campaign hierarchies, and implement data-driven goals across marketing functions
- Report the progress of inbound marketing efforts by measuring website traffic, sales volume, ad clicks, etc. to monitor growth and client acquisition
- Perform SWOT analysis, marketplace research by observing competitive trends that drive consumer demands, preferences, and behavior
Requirements
- Bachelor’s degree in Marketing, Data Analytics or related field
- 2 to 4 years of experience in market analytics, multi-channel marketing, etc
- Proficiency in one or more data management software (Microsoft SQL Server, DataStax) and visualization tools (Tableau, Domo, etc.)
- Proven experience in managing data integrations
- Strong grasp of statistical analysis software (SPSS, SAS, or similar)
- Excellent written, communication, and presentation skills
- Advanced knowledge of mathematical and statistical concepts
- Ability to work independently and collaborate with Senior strategists
- Experience with CRM programs, Microsoft Office, Web Analytics tools, etc
- Familiarity with programming languages is a plus
Salary Ranges for Senior Marketing Analysts
Most Senior Marketing Analysts make a five-figure salary on average. The salaries mostly depend on technical experience, company requirements, and location. According to Glassdoor, here are the average annual salaries for Senior Marketing Analysts across the States:
| City | Entry-Level | Median | Top 10% |
|---|---|---|---|
| San Francisco, CA | $85,000 | $109,000 | $140,000 |
| New York, NY | $71,000 | $97,000 | $131,000 |
| Seattle, WA | $78,000 | $104,000 | $138,000 |
| Dallas, TX | $73,000 | $96,000 | $126,000 |
| Los Angeles, CA | $75,000 | $100,000 | $133,000 |
| Portland, OR | $50,000 | $73,000 | $107,000 |
| Austin, TX | $49,000 | $76,000 | $119,000 |
| Atlanta, GA | $72,000 | $93,000 | $120,000 |
| Nashville, TN | $45,000 | $65,000 | $95,000 |
| Tampa Bay, FL | $48,000 | $73,000 | $109,000 |
Similar Roles to Senior Marketing Data Analysts
Use our Senior Marketing Analyst job description template—it’s your basis for a great job ad. Still, your company is unique, and it’s better to tailor it to your preferences. A well-written job description brings in candidates most likely to succeed in this role. When you specify academic qualifications, you evade applicants with minimal experience. You can also shortlist candidates with industrial expertise by adding technical requirements. Your job description resonates with skilled data analysts when you mention the day-to-day activities in detail. An important aspect of a job description is primarily the job title. Marketing is quite a big field, and some roles will partially overlap. To nail the one you want, you should notice the slight differences between them:
- Paid Marketing Analyst—Responsible for analyzing consumer behavior trends that drives paid advertising efforts
- Content Analyst—Responsible for providing actionable insights on content marketing efforts, but not as much involved in marketing campaigns as your desired candidate is
- SEO Marketing Analyst—Responsible for analyzing organic growth, traffic, and keyword ranking for a website
Not looking for a Senior Marketing Analyst? If you’re in need of data analysts for your company, check out these job description templates for similar roles in the table below:
- Digital Business Analyst
- Performance Improvement Analyst
- Performance Analyst
- Content Quality Analyst
- Market Intelligence Analyst
- Social Media Marketing Analyst
- Market Research Analyst
- Junior Market Analyst
- Market Risk Analyst
- Email Marketing Analyst
Get More Senior Marketing Analyst Job Description Inspiration
Looking for job description examples for a Senior Market Data Analyst? Leading brands create job posts that are defined, articulate and specific. You can find your inspiration to create one for your company from these top recruitment channels:
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