PR and Social Media Coordinator Job Description Template
We are looking for a creative and experienced PR and Social Media Coordinator to join our growing company and help boost brand awareness and maintain a strong, positive perception of our company.
As a PR and Social Media Coordinator at [Company Name], you will manage all initiatives designed to build and strengthen our brand across traditional and digital platforms. You’ll also assist relevant departments (PR, communications, marketing) in the development and execution of the company’s overall digital media strategies.
To be successful in the role, you’ll be expected to keep up with the dynamic media landscape and rising trends. You will establish working business relationships and facilitate collaborations with the media, social media influencers, and content creators to drive effective online campaigns and increase brand visibility.
Our ideal candidate for this role is a strategic, innovative thinker with vast experience in social media management for business purposes.
Work directly with social media influencers and content creators to develop engaging content that promotes our brand on social media platforms (Facebook, Twitter, Instagram, TikTok, YouTube) and helps boost our online presence
Advise and assist the communications, marketing, and PR teams in the implementation of marketing and communication strategies between the company and members of our online community
Create media kits and write press releases, web content, announcements, and other communications materials
Maintain strong positive relationships with key journalists, industry thought leaders, and subject matter experts
Monitor and draft reports on the performance of social media campaigns to identify areas for improvement
Utilize various SEO and analytics tools (Hootsuite, Google Analytics, Facebook Audience Insights, etc.) to track audience engagement, identify trends, and monitor our social media growth rate
Brainstorm and edit social media and web content based on the established stylistic guidelines to maintain the brand’s positive image
Prepare and coordinate social media and web launch campaigns for all new product releases
Bachelor’s degree in Marketing, Communications, PR, or a related field
Experience working with and creating content for multiple social media channels, including Facebook, Instagram, Twitter, TikTok, and YouTube
Functional knowledge of various analytics tools (Google Analytics, Hootsuite, HubSpot, ShortStack)
Sharp editorial sense, with a strong grasp of grammar, punctuation, and tone of voice
Basic graphic design skills with functional knowledge of relevant tools (Canva, Adobe Photoshop/Illustrator, etc.)
Salary Ranges for PR and Social Media Coordinator
The salary of a PR and Social Media Coordinator varies based on several factors, such as experience, level of education, type of employment, geographic location, and scope of work.
According to Glassdoor, a PR and Social Media Coordinator usually earns an average annual salary between $45,000 and $55,000, but this amount fluctuates across different U.S. cities:
New York, NY
Los Angeles, CA
Similar Roles to PR and Social Media Coordinator
When writing a job description, you should be as specific as possible when stating the responsibilities and requirements for the role. Include details such as theexact skills required, day-to-day tasks, and the precise certifications you’ll be looking for. With an in-depth, transparent job description, you will be much more likely to attract qualified candidates and discourage underqualified ones from applying, saving valuable time and improving the overall quality of your candidates.
Your job ad should also indicate what makes the role of PR and Social Media Coordinator different from other roles that may seem similar at first:
PR and Social Media Manager—Heads the PR and social media teams and manages the execution of social media communication and marketing strategies
Communications and Social Media Coordinator—Assists in the implementation of communication initiatives, both internally (within the company) and externally (online community)
If you’re looking to recruit other PR and social media experts, take a look at Workello’s job description templates for similar roles:
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