Social Media and Communications Specialist Job Description Template

We are seeking a Social Media and Communications Specialist to promote and enhance our brand image by developing and improving our social media and communications strategies. 

You will be in charge of overseeing, publishing on, and analyzing the company’s social media accounts to grow a follower base and increase interaction. 

An ideal candidate will improve internal and external communications by developing and executing effective communication initiatives, including social media and email campaigns. 

We want you to help us develop and run our social media campaigns to reach a wider audience and boost our sales. To support our business operations, you need to possess considerable knowledge of the latest social media trends and platforms. 

Responsibilities

• Contribute to improving social media content across all company’s social media channels by providing compelling material for our target audience 
• Collaborate with our communications, PR, marketing, and sales departments to ensure high-quality and relevant content
• Manage our social media platforms and communities by creating and posting content
• Monitor and evaluate social media campaigns to recommend improvement 
• Identify gaps in our social media and communications strategies by conducting a competitive analysis
• Keep track of social media trends and behaviors to ensure engaging and valuable content 
• Contribute to improving internal and external communications by helping develop and implement an effective communications strategy  

Requirements

• 3+ years of experience creating and managing social media content
• Experience in developing and implementing successful social media and communications strategies 
• Experience with email marketing using different platforms, software, and tools, such as Mailchimp, Outlook, and Constant Contact
• Outstanding communication, analytic, and interpersonal skills
• Bachelor’s degree in Social Media, Communications, Marketing, or a related field

Salary Ranges for Social Media and Communications Specialists

Salaries for Social Media and Communications Specialists depend on various factors, such as the selected individual’s experience, qualifications, and geographical location.

While you will negotiate the final amount with the candidate, you need to get familiar with the current salary ranges. Use this table to check the average annual salary for this role across the USA, according to Glassdoor:

Similar Roles to Social Media and Communications Specialists

To perfect a job description for the Social Media and Communications Specialist position, you should be super-specific. List all the tasks and obligations your new employee will have. 

This way, you will attract only top talent and deter unqualified candidates. It will save you lots of energy and time going through unsuitable applications. 

When researching what to include in your job ad, you also need to get familiar with similar roles to make sure you understand the difference. Take a look at the following:  

• International Communications Specialist—This professional is in charge of enhancing brand image across different markets by collaborating with traditional and digital media and creating effective communication programs and initiatives
• Nonprofit Communications Manager—These managers focus their efforts on promoting nonprofit organizations’ mission and services by ensuring all produced content is consistent with the organizations’ strategies and values
• Social Media Community Manager—This expert is responsible for engaging and providing support to community members through the company’s social media platforms

If you are thinking about hiring more employees for your social media and communications team, use these job description templates as reference:

• PR and Social Media Manager
• Communications and Social Media Coordinator
• Social Media and Communications Assistant
• Social Media Communications Director
• PR and Social Media Coordinator
• Digital Communications Manager
• Media Communications Specialist
• Unified Communications Specialist
• Regional Communications Manager
• Communication and Event Manager

Get More Social Media and Communications Specialist Job Description Inspiration

To present your company in the best possible light, you need to make sure you have listed all requirements and responsibilities, but also benefits you provide. 

If you would like to perfect your job ad for a Social Media and Communications Specialist, you could use job description examples from these employment platforms:

1. Glassdoor
2. Indeed
3. LinkedIn
4. SimplyHired
5. CareerBuilder

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