Product Marketing Specialist Job Description Template

We are looking for a goal-driven Product Marketing Specialist to develop effective marketing strategies that will generate leads, boost conversions, and drive sales of our product(s). As a Product Marketing Specialist, you will be expected to work closely with other marketing and social media team members to create top-performing marketing campaigns that will increase brand awareness and ensure high ROI. 

Alongside the Director of Product Marketing, you will oversee future product launches and develop efficient product marketing strategies to increase exposure and build loyal audiences for our product lines and our brand in general.

The ideal candidate for this role is a marketing expert with exceptional presentation and communications skills, as well as significant experience in brand marketing.

Product Marketing Specialist Responsibilities

• Perform in-depth market research to understand our target audience’s wants, needs, pain points, and possible buying objections
• Document and map out the customer journey of our potential buyers and adjust our marketing strategies based on your projections
• Plan and participate in activities related to releases of new products in collaboration with relevant teams
• Ensure that all of our product-relevant marketing activities are adhere to the brand messaging guidelines and resonate with our target audience
• Collect customer testimonials and references and create and edit case studies for our website and other promotional materials
• Coordinate and assist with social media marketing campaigns that increase product awareness and boost sales
• Update product information on the company’s website and ensure all marketing collateral features the correct, most recent product information
• Leverage marketing and sales tools [list relevant: Google Analytics, Google Trends, Monday, HubSpot, Salesforce, etc.] to gather relevant information on buyers, the market, and ever-changing digital trends

Product Marketing Specialist Requirements

• 3+ years of experience in product/brand marketing
• Bachelor’s degree in Business, Marketing, Advertising, or a closely related field
• Experience with marketing analytics, paid advertising campaigns, and social media marketing campaigns
• Knowledge of product feedback loop processes and project management tools
• Ability to collaborate remotely with different team members across various functions and departments
• Ability to set priorities and make data-driven decisions
• Experience in sales is considered a plus

Salary Ranges for Product Marketing Specialist

The salary for Product Marketing Specialists varies depending on several factors, such as their experience, level of education, the size of the company and the industry it’s in, and the candidate’s/company’s geographic location. 

According to Glassdoor, this is how the salary for a Product Marketing Specialist varies across different U.S. cities:

Similar Roles to Product Marketing Specialist

To attract and hire top talent, you have to write a compelling job description that clearly communicates the required skills and responsibilities of the role in your organization. Your job description should include details about the day-to-day tasks that your new team member is expected to perform. List any specific requirements you may have for the job, such as software proficiencies, industry-specific knowledge, and soft and hard skills. By being detailed and transparent, you discourage underqualified applicants from applying and increase the odds of attracting skilled experts who will excel in the role.

Keep in mind that some companies may have a different job title for the role of a Product Marketing Specialist, such as:

• Marketing Specialist 
• Product Manager 
• Online Product Marketing Specialist
• Product Marketer

If a Product Marketing Specialist isn’t precisely what your company needs at the moment, check out our ready-made job description templates for similar roles:

• Product Marketing Manager
• Director of Product Marketing 
• Growth Product Manager
• Marketing Production Manager
• Marketing Production Coordinator 
• Marketing Campaign Manager
• Customer Marketing Manager
• Relationship Marketing Manager
• E-Commerce Marketing Specialist
• Customer Relations Manager

Get More Product Marketing Specialist Job Description Inspiration

To tailor your job description to your company’s needs and learn how to advertise your company better, you should take a look at how other leading companies present themselves to candidates. Here are a few popular job websites with excellent job description examples for the role of a Product Marketing Specialist:

1. Glassdoor
2. LinkedIn
3. Indeed
4. SimplyHired

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