[Company name] is looking for a Growth Product Manager to help us improve ROI by monitoring specific product metrics and looking for innovative ways to attract new users, retain existing ones, and increase the company’s customer lifetime value.
Your primary responsibility will be to stimulate growth at every stage of the user journey through various activities, such as improving activation, streamlining onboarding experiences, facilitating new feature adoption, and upselling existing customers.
You’ll work closely with various departments (engineers, developers, analysts, marketers) to improve user experience, optimize the customer’s journey through our funnel, identify opportunities to improve customer acquisition and retention, and formulate a rock-solid product growth model.
Growth Product Manager Job Responsibilities
Our Growth Product Manager must handle the following duties:
Setting and ensuring the company achieves specific KPIs in product-related metrics, such as activation, acquisition, conversion, retention, referrals, and revenue
Performing detailed product analysis which covers the product management funnel with all its aspects
Implementing behavioral psychology methods into the buying funnel to improve conversions and boost product sales
Improving various aspects of customer experience, such as early marketing impressions and new account onboarding
Finding new ways to make our products more profitable and identifying the best outreach channels
Determining and monitoring the effects of the metrics optimization
Cooperating with the marketing and leadership team members to ensure quick implementation of product growth plans
Growth Product Manager Job Requirements
To apply for the Growth Product Manager job position, you must possess the following competencies:
Proven experience in Marketing or Data/Project Management
Bachelor’s degree in Marketing or Business
Analytical mindset and deep understanding of data visualization techniques
Expert knowledge of various testing methodologies (A/B testing, multivariate testing, incrementality testing, usability testing)
Salary Ranges for Growth Product Managers
The earnings for the Growth Product Manager role vary based on many factors. They include the geographic location and reputation of the company, the employee’s education, previous experience, and work contract.
If you are interested in seeing the salary amounts in specific cities across the USA, here are the statistics according to Glassdoor:
San Francisco, CA
New York, NY
Los Angeles, CA
Tampa Bay, FL
Similar Roles to Growth Product Manager
Your job ad will attract the attention of the best candidates only if it contains a detailed description of the tasks you expect them to complete in the role. Here are some aspects you should cover in your job ad to make it more understandable:
Stating what type of product your Growth Product Manager will be responsible for. You should specify the exact industry within which your company operates and provide some info about the basic product features
Explain your company’s work ethics and define employment conditions
Present the benefits you offer to your workers as an employer, including:
Paid time off
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