Product Marketing Manager Job Description Template

We are looking for an experienced and goal-driven Product Marketing Manager to develop effective marketing strategies resulting in a higher demand for a variety of products. To do so, you must develop a unique sales proposition for our products, as well as create powerful marketing strategies that will generate demand and boost sales by effectively communicating valuable features and core benefits of our products. 

To excel in this role, you need to have extensive knowledge of [target market/industry] and a deep understanding of sales techniques. Your responsibilities will include performing market research, sales data analysis, and product presentations. You will be working closely with the Marketing and Sales departments to plan the launch of new products. 

The ideal candidate has superb verbal and written communication skills, proven experience in developing marketing campaigns, and a Bachelor’s degree in Marketing, Business, Communications, or Computer Science. A Master’s degree in one of these fields is a strong plus.

Responsibilities

• Working on product messaging that distinguishes new products from the existing ones to give them a distinct selling point
• Planning and participating in the launch of new products in collaboration with other departments
• Developing and implementing effective marketing strategies
• Strengthening market position and achieving long-term financial growth
• Communicating the vision of new products to other Marketing and Sales team members 
• Ensuring that all marketing materials are of high quality and adhere to client’s branding guidelines
• Conducting market analysis and reporting to the Marketing Executive on your findings
• Keeping track of market trends
• Performing other marketing and sales support functions, such as email campaigns and CRM

Requirements

• 5+ work experience in Marketing
• Bachelor’s or Master’s degree in Marketing, Business, Computer Science, or Communications
• Proven experience with developing effective product marketing strategies
• Thorough understanding of current market conditions
• Excellent presentation and project management skills
• Superb verbal and written communication skills
• Strong organizational, analytical, and interpersonal skills
• Working knowledge of Google Analytics
• In-depth knowledge of SEO best practices

Salary Ranges for Product Marketing Managers

Product Marketing Managers in the United States can earn anywhere from $65,000– $189,000 per year, according to Glassdoor. Their salary will depend on the factors such as geographic location, level of education, skill level, experience, industry, and company size. Check out the table below to see how salaries for Product Marketing Managers vary across the country:

Similar Roles to Product Marketing Manager

To attract the best candidates, you must write an attractive job description that will provide prospective employees with detailed information about the responsibilities and qualifications you require. By customizing our Product Marketing Manager template to your organization’s needs, you will ward off unqualified candidates, saving time, money, and effort.

Some companies will have somewhat different job titles for Product Marketing Managers, while others will make the role specific to the niche they’re working in. Below are a few different job titles that Product Marketing Managers might have in different companies:

• Product Manager
• Product Marketing Director
• Technical Product Marketing Manager
• Online Product Marketing Manager
• Product Marketer

If Product Marketing Manager isn’t exactly what you’re looking for, you can find job description templates for similar roles in the table below:

• Digital Product Manager
• Product Marketing Specialist
• Director of Product Marketing
• Growth Product Manager
• VP of Product Marketing
• Senior Product Marketing Manager
• Marketing Campaign Manager
• Global Marketing Director
• Internet Marketing Specialist
• Marketing Program Manager

Get More Product Marketing Manager Job Description Inspiration

To get an idea of how a good job ad for Product Marketing Managers should look like, take a look at job ads posted by other companies. Click on the links below to find some attractive Product Marketing Manager job description examples that are likely to attract top applicants:

1. Glassdoor
2. LinkedIn
3. Indeed
4. SimplyHired

Hire Better, More Affordable Marketers

Successful marketers are also excellent writers. They must have the ability to write powerful, engaging, persuasive copy that will entice the reader to take the desired action. That’s why we believe it’s important to test a marketer’s writing skills.

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Your job description, candidate emails, and automated tests are all pre-configured! Sign up for Workello now and start accepting new marketing candidates in less than 3 minutes.