Director of Product Marketing Job Description Template

Our company is looking for a Director of Product Marketing to join our team and create and execute our market plans.

As a Director of Product Marketing, you will play the role of a supervisor, which means that you will lead our product marketing team and ensure that everyone stays on top of their tasks and responsibilities.

Alongside the Chief Product Officer, you will oversee the introduction of the product to the market. Your job will be to ensure a successful launch, and after that, you will be tasked with making sure that the product continues to grow in the market. You will work closely with research departments and the Head of Product Marketing to get the necessary consumer information and feedback.

To be considered for this position, you need to have three or more years of experience in leading product marketing teams. A Bachelor’s degree and a proven track record of successful market launches is a must.

Responsibilities

• Supervising the product marketing team and overseeing the development of [Company’s] product marketing strategy
• Planning and implementing our go-to-market plans
• Overseeing the execution of strategic campaigns 
• Monitoring the execution of case studies
• Ensuring the product marketing team stays on top of their tasks
• Monitoring product launches and ensuring their success
• Making sure that the product continues to grow post-launch
• Overseeing the process of market analyses and making data-backed suggestions for improvements
• Presenting the market analyses results to the rest of the team

Requirements

• Bachelor’s or Master’s degree in Advertising, Marketing, Business, or a related field
• 3 or more years of experience in product marketing and team management
• Ability to synthesize market data
• Strong analytical, interpersonal, and leadership skills
• Ability to analyze business performance metrics, KPIs, and similar

Salary Ranges for Directors of Product Marketing

The salary of a Director of Product Marketing depends on several factors, such as the length of the contract, the type of employment, the size of the company, or the candidate’s experience. According to Glassdoor, these are the average annual salaries of Product Marketing Directors throughout the U.S.:

Similar Roles to Director of Product Marketing

Not sure how to write a job description? You can use a template, but you need to customize it so that it is unambiguous. A transparent and specific job description will inform applicants about your expectations regarding the role. You will get fewer unqualified candidates and interview more people who have the required qualifications.

If you want to be even more specific about your job ad, you should make sure you use the right job title. A Senior Director of Product Marketing might sound the same and has some responsibilities that overlap, but it is a different position. A Senior Director of Product Marketing oversees the whole product marketing management team, including the Director of Product Marketing.

If a Director of Product Marketing isn’t the role you’re looking to hire, check out other job description templates you can use to hire similar roles:

• Marketing Chief of Staff
• Head of Growth
• Marketing Supervisor
• Marketing Production Coordinator
• Product Marketing Manager
• Product Marketing Specialist
• Marketing Production Manager
• Director of Brand Marketing
• Chief Marketing Officer
• Performance Manager
• VP of Product Marketing
• Growth Product Manager
• Digital Product Manager
• Senior Product Marketing Manager

Get More Director of Product Marketing Job Description Inspiration

If you want to sell your brand more successfully and personalize your job description, you should see how other leading companies present themselves to candidates. You may find inspiration in some of the following job description examples:

1. Glassdoor
2. LinkedIn
3. Indeed
4. ZipRecruiter

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