Strategic Marketing Manager Job Description

[Company name] is seeking a Strategic Marketing Manager to help us plan and execute effective marketing strategies, ensure brand consistency across all marketing deliverables, and optimize existing campaigns for sales and conversions. 

Your primary responsibilities will revolve around performing thorough market analysis and structuring innovative ideas for future marketing activities and strategies. To help us promote our brand more effectively, you will use customer feedback to design marketing initiatives that will increase client/customer satisfaction.

Besides having prior experience as a Strategic Marketing Manager or in a similar role, you must be familiar with Market Research, Business Development, and innovative product development practices. A master degree in Marketing or a related field is preferred.

Strategic Marketing Manager Job Responsibilities

• Planning and monitoring the execution of the overall marketing strategy throughout all phases
• Monitoring the performance of different marketing initiatives, establishing KPIs, identifying areas for improvement, and proposing actionable steps to increase sales and conversions
• Performing in-depth research related to existing customer data and current market trends
• Establishing realistic goals and targets our marketing strategies should hit and ensuring they are aligned with the company’s objectives
• Identifying key target audiences for different services/products and ensuring their wants, needs, and pain points are addressed in our marketing initiatives
• Ensuring the established strategy objectives are communicated clearly to the rest of the management team

Strategic Marketing Manager Job Requirements

• Bachelor’s degree in Marketing, Business, Business Management, or another relevant field
• Prior working experience in marketing management or strategy planning job positions
• Excellent verbal and written communication skills
• Ability to handle more than one initiative at the same time
• Solid command of content management systems (WordPress, Drupal, and Joomla) and customer relationship management software, such as Apptivo or Freshsales)
• Exceptional knowledge of SEO, SEM, and Google Analytics
• Remarkable team management skills

Salary Ranges for Strategic Marketing Managers

Strategic Marketing Managers have different earnings depending on their geographic location, the field they work in, experience, education, qualifications, and estimated workload. 

In the table below, you can see the amounts entry-level, median, and expert Strategic Marketing Managers earn in the USA, according to Glassdoor:

Similar Roles to Strategic Marketing Manager

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It’s vital to let the people that apply for the job know what field your company operates in. Candidates without the required experience in that niche will likely give up and allow those who have the relevant, industry-specific experience to shine. This way, you won’t be swamped by hundreds of applications from unsuitable candidates and will be able to find your next Strategic Marketing Manager faster and with less hassle!

If you realize that you are looking for another role similar to the Strategic Marketing Manager position, we’re here to lend a helping hand. Check out our job description templates for similar roles and hire experienced, top-performing marketing professionals faster:

• Marketing Manager
• Director of Strategic Marketing
• Digital Marketing Strategist
• Search Marketing Strategist
• Digital Strategy Consultant
• Brand Strategist
• Marketing Risk Analyst
• Marketing Coordinator
• Senior Digital Strategist
• Content Marketing Strategist

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Here are a few popular job platforms where you’ll find professional, innovative, informative job ads that will inspire you:

1. Monster
2. Indeed
3. Glassdoor
4. ProBlogger
5. ZipRecruiter

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