Director of Strategic Marketing Job Description Template

[Company Name] is searching for an experienced Director of Strategic Marketing to manage all aspects of our marketing strategy and act as the leader of our seasoned marketing team.

You will be in charge of researching the market and identifying new customer segments, ideating new strategic directions for our marketing efforts, setting specific campaign objectives and KPIs based on your market research, and ensuring/enforcing brand alignment and the quality of our marketing assets.

This role requires outstanding multitasking and project management skills and extensive experience in developing and executing successful marketing campaigns in [specify industry].

Responsibilities

• Research the core issues and challenges on the target market and identify the best strategic marketing practices relevant to our industry
• Support our business development efforts by pinpointing new potential target audience segments and analyzing their specific needs
• Analyze sales and marketing metrics to gain valuable insights for our future marketing efforts and forecast market trends
• Perform detailed competitive analysis and monitor their marketing activities
• Brainstorm new creative ideas for promoting our products/services while maintaining brand consistency across all marketing channels
• Develop our overall marketing strategy and oversee its execution 
• Set short-term and long-term marketing goals and appropriate KPIs and ensure our marketing goals align with overall business plans by working with cross-functional teams 
• Coordinate the activities of other marketing team members, conduct performance reviews, and provide additional training as needed 
• Assess the quality of various types of marketing assets, including promotional emails, leaflets, and social media content
• Set and manage our marketing budget and ensure proper allocation of resources to various marketing projects 
• Attend conferences with our partners and maintain strong relationships with other external stakeholders

Requirements

• 10–15 years of proven experience in a leadership role in digital marketing
• Bachelor’s degree in Marketing, Advertising, Communications, Business Administration, or another related field (an MBA will be considered an advantage)
• Demonstrated experience in creating and executing high-performing marketing strategies (preferably in our niche)
• Excellent market research skills
• In-depth knowledge of CRM software [choose relevant: Dynamics 365, Oracle, Salesforce, SAP, or Zoho] and project management tools [choose relevant:Trello, Wrike, or Asana]
• Superior interpersonal, communication, and leadership abilities
• Top-notch presentation and negotiation skills

Salary Ranges for Directors of Strategic Marketing

The salary for Directors of Strategic Marketing can vary depending on several major factors, such as years of experience, education, technical skills, current market rates for the role, as well as the city or state where they live.

In the United States, the typical yearly salary of a Director of Strategic Marketing is around $166,000, as reported on Glassdoor. For a more detailed comparison of average salaries for this role across several major U.S. cities, check out the table below:

Similar Roles to Director of Strategic Marketing

To attract the most suitable candidates, you have to create a specific and thorough job description. It should include all day-to-day responsibilities and the requirements, such as specific work experience, education level, crucial software skills, and any soft skill that you define as necessary for the job.

A detailed job ad will help you filter out many underskilled candidates, even before you start receiving applications. This will save your recruiters some valuable time and raise the odds of attracting a candidate who meets all your job requirements.

Additionally, you should give your Director of Strategic Marketing candidates a compelling reason to choose you over everyone else hiring for the same role by listing the perks and benefits they’ll have as your employee. State your policy on paid vacation days, sick leave, and maternity leave, as well as the type of insurance and retirement plans you can offer them. These details will present your company as an excellent workplace for high-quality talent that you want to attract.

In case you find that your company doesn’t need a Director of Strategic Marketing, you can browse through the following job description templates for other marketing roles to see if they would suit your needs better:

• Assistant Director of Marketing
• Marketing Director
• Digital Marketing Director 
• Digital Marketing Executive 
• Director of Marketing Operations
• Market Research Director
• Director of Brand Marketing
• Director of Demand Generation
• Director of Digital Strategy
• Director of Product Marketing

Get More Inspiration for Your Director of Strategic Marketing Job Description

If you’re finding it difficult to customize our Director of Strategic Marketing job description template to match the needs of your company, you should check out your competitors’ ads for some useful pointers.

The following list includes the most popular online job boards with some excellent Director of Strategic Marketing job description examples that you can learn from:

1. Indeed
2. SimplyHired
3. Monster
4. Talent.com
5. ZipRecruiter

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