Travel Agency Marketing Manager Job Description Template

We’re looking for a Travel Agency Marketing Manager to discover our target audience’s pain points and plan advertising strategies in accordance with the data obtained.

You will be responsible for choosing the best advertising channels, creating short- and long-term marketing plans, collaborating with the rest of the Marketing team to discover the best strategy implementation methods, tracking the success of our marketing campaigns, and reporting to the Director of Marketing.

Occasionally, you will organize promotional events and design loyalty programs.

Our ideal Travel Agency Marketing Manager candidate has an educational background in Marketing, Business, or Communications and [x] years of experience working as a Marketing Manager. Experience working in Tourism is a plus.

Responsibilities

• Participate in the development of annual marketing strategies
• Choose the best advertising channels for different marketing projects
• Determine project priority and participate in the creation of marketing collateral
• Improve existing marketing strategies by tracking KPIs and adjusting departmental processes accordingly
• Create or assign someone to create supporting documentation for strategy implementation
• Develop a success-tracking system
• Analyze reports from lower-level Managers and present them to the Director of Marketing

Requirements

• Bachelor’s in Business or Communications
• [x] years of experience in the Marketing industry
• Tourism Marketing experience is preferred
• Experience with CRM (Zoho, LeadSqared, Kapture Travel), booking (PHPTravels, Bookinglayer), accounting (Xero, Travelworks, OnlineInvoices), and tour and itinerary building (Trip Creator, Tourwriter) software
• Communication, interpersonal, and leadership skills

Salary Ranges for Travel Agency Marketing Managers

Salaries for Travel Agency Marketing Managers depend on various factors, such as their expertise, educational level, scope of work, and company size and location.

According to Glassdoor, Travel Agency Marketing Managers earn the following amounts across the United States:

Similar Roles to Travel Agency Marketing Manager

If you copy a job description template without tailoring it to the type of employee you need, you’re bound to receive hundreds of applications from unqualified candidates. To save time and money and hire the best Travel Agency Marketing Manager, you should write a detailed job description that includes all the requirements and responsibilities you can think of.

Don’t forget to add the benefits your company offers in your job ads since they can also make or break the deal for some candidates.

A Tourism Marketing Manager is not the same as a Travel Agency Marketing Manager since the former has a broader scope of work and promotes city/state/county tourism.

If you’re not looking for a Travel Agency Marketing Manager or want to expand your team further, check out these similar roles and our job description templates for them:

• Marketing Manager
• Tourism Marketing Manager
• Marketing Campaign Manager
• Marketing Traffic Manager
• Market Development Manager
• Customer Marketing Manager
• Market Research Manager
• Marketing Communications Manager
• Performance Marketing Manager
• Marketing Analytics Manager
• Direct Marketing Manager
• Marketing Operations Manager

Get More Travel Agency Marketing Manager Job Description Inspiration

If you’re not sure what to include in your Travel Agency Marketing Manager job ad, you can get inspired by looking at ones meant for general Marketing Managers and then add industry-related experience and requirements in yours. Some of the best places to find such job description examples are:

1. LinkedIn
2. Glassdoor
3. Indeed
4. Monster

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