Performance Marketing Manager Job Description Template

We are seeking an experienced Performance Marketing Manager who will oversee the strategic direction of multiple performance marketing channels. The digital projects you will be managing include online promotions and display advertising, content production, web building and design, and social media initiatives. You will also collaborate with the rest of our team to optimize programs, campaigns, and landing pages. Having 3 years of experience in managing digital performance media channels is required.

Other responsibilities you will take on include developing testing strategies, finding new traffic sources, and managing day-to-day communication with clients and partners.

Responsibilities

• Monitor key marketing performance metrics, including social and website engagement
• Identify and search for new opportunities for our company’s online presence expansion
• Develop marketing strategies to expand our customer pool
• Collaborate with our content team to move projects forward and ensure that all campaigns are in accordance with marketing and brand strategies
• Communicate with our company’s partners and clients

Requirements

• Prior experience as a Performance Marketing Manager or a similar role
• Bachelor’s degree in Marketing, Communications, Business, Advertising, or a related field
• Outstanding communication, organizational, and time-management skills
• Excellent knowledge of analytics and SEO tools (Google Search Console, SEMRush, and SpyFu)
• Strong ability to synthesize complex concepts into easily understandable strategies
• Solid expertise in campaign analysis and reporting

Salary Ranges for Performance Marketing Managers

Salary ranges for the Performance Marketing Manager role differ based on various factors, including experience, certifications, and skills. Here’s how the average annual salary of a Performance Marketing Manager varies across the States, according to Glassdoor:

Similar Roles to Performance Marketing Manager

Unfamiliar with writing job descriptions? We offer you a few helpful tips on how to write a perfect job ad that will attract only qualified candidates.

Tailoring your Performance Marketing Manager job description requires you to be specific and explain every requirement and responsibility the role encompasses in detail. Emphasizing all the tasks and prerequisites involved in the role will help potential candidates determine whether they have the necessary competencies, and you won’t have to go through dozens of poor resumes submitted by underqualified applicants.

Apart from providing a detailed description of the position you’re hiring for, you should also make sure the job title is clearly specified. Some companies refer to a Performance Marketing Manager as a Performance Marketer, while others refer to it as a Performance Marketing Specialist. Although the titles of the role differ, the requirements and responsibilities stay the same.

If a Performance Marketing Manager isn’t the role you want to hire, consult the table below to find job description templates for similar roles:

• Performance Manager
• Marketing Manager
• Performance Improvement Specialist
• Marketing Director
• Performance Improvement Manager
• Senior Product Marketing Manager
• Performance Analyst
• Performance Improvement Coordinator
• Senior Marketing Manager

Get More Performance Marketing Manager Job Description Inspiration

If you’re still uncertain of how you want your Performance Marketing Manager job ad to look, you can see how other companies tailor their job descriptions when hiring for similar roles. Check out the list below to find a few excellent job description examples:

1. Glassdoor
2. LinkedIn
3. Indeed
4. SimplyHired

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