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Market Development Manager Job Description
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Market Development Manager Job Description Template
We’re looking for a Market Development Manager to grow our sales volume in assigned territories. Your main tasks will include expanding our client and contact network and selling them our existing and future products and services. You will implement existing marketing and sales strategies and identify improvement opportunities.
Our ideal candidate possesses excellent presentation and communication skills and must have a bachelor’s degree and previous experience working in Sales and/or Marketing.
Responsibilities
As our Market Development Manager, you will perform the following tasks for an assigned territory:
- Research who your target audience is and determine their pain points
- Look for and build relationships with prospective customers via all communicative tools at your disposal (phone, email, online meetings, and conferences)
- Generate new sales and marketing opportunities and take orders
- Encourage our existing customers into recurring purchases
- Track sales performance and compare the results to our established goals (daily, weekly, monthly, and annually)
- Present performance analysis results to superiors to help with future product design and sales and marketing strategies (which products performed best and which consumer group bought them the most)
- Manage salespoint inventory—determine inventory needs of every salespoint and organize restocks
- Ensure customer satisfaction by responding to customer support tickets and complaints from resellers
Requirements
To join our team as a Market Development Manager, you must have:
- A bachelor’s degree or higher in Marketing, Business, or another relevant area
- 2 or more years of experience in Sales
- 1 or more years of experience in lead generation and client acquisition
- Computer literacy and experience with MS Office/Google Workspace programs and tools and relevant CRM software (Salesforce, Oracle, or HubSpot)
- Excellent presentation, negotiation, organization, management, and communication skills
Salary Ranges for Market Development Managers
Salaries for Market Development Managers may vary depending on their specific responsibilities, the number of clients they acquire, and the company’s size or location.
According to Glassdoor, the average salary for a Market Development Manager is in the following range:
| City | Entry-Level | Median | Top 10% |
|---|---|---|---|
| San Francisco, CA | $58,000 | $97,000 | $142,000 |
| New York, NY | $95,000 | $134,000 | $189,000 |
| Seattle, WA | $39,000 | $75,000 | $145,000 |
| Dallas, TX | $59,000 | $84,000 | $155,000 |
| Los Angeles, CA | $48,000 | $79,000 | $149,000 |
| Portland, OR | $38,000 | $97,000 | $114,000 |
| Austin, TX | $40,000 | $59,000 | $117,000 |
| Atlanta, GA | $50,000 | $72,000 | $107,000 |
| Nashville, TN | $42,000 | $82,000 | $96,000 |
| Tampa Bay, FL | $43,000 | $66,000 | $97,000 |
Similar Roles to Market Development Manager
Whether you’re hiring a Market Development Manager or any other role, you’re going to encounter unqualified candidates who will significantly increase the time and costs necessary to process all applications.
Fortunately, you can prevent unqualified candidates from applying by writing a job description that is detailed and comprehensive. Including company benefits and an exhaustive list of position-specific requirements will help you attract the most suitable candidates for your company, while a transparent description of everyday tasks this role entails in your team will deter unqualified candidates from applying.
As a result, the HR department will have to spend less time sifting through applications and interviewing candidates, and you will find your ideal Market Development Manager quicker.
Before you start customizing our Market Development Manager job description template, get acquainted with some of the alternative titles for this role:
- Market Development Lead
- Director of Market Development
- Market Development Specialist
If you decide that a Market Development Manager isn’t the right fit for your team, check out some of our other job description templates that might be a better match for your needs:
- Product Marketing Manager
- Growth/Product Manager
- Director of Product Marketing
- Growth Hacker
- Performance Manager
- Market Data Analyst
- Marketing Production Manager
- Marketing Executive
- Marketing Operations Coordinator
- Product Marketing Specialist
- Brand Manager
- Marketing Director
- Senior Marketing Analyst
- Brand Planner
- Marketing Supervisor
Get More Market Development Manager Job Description Inspiration
Coming up with a creative job ad is easier when you learn about the tactics other companies use in their ads. To get inspired, check out some of the latest job description examples on the following platforms:
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